If you’re worried about all the competition on the internet, don’t. Quality is the best filter. People want the truth and that one fact alone will set you apart.
If people trust you, then they will always seek you out.
Social Media is simply networking or word of mouth on steroids. If one prospect likes your blog or had a great personal experience with your company, he or she could tell 200 of her friends on their Linked-In or Facebook account. Next thing you know, a new prospect is emailing you for more information about your services.
But to accomplish new business, you’re only as good as your last comment on Facebook or your last blog post.
Business today is about helping people through knowledge. Quality content is the key to social media success. You have expertise like no one else regarding your products and services. You need at least 50 blog post topics that tell true stories about what makes you unique. If you tell great stories and have great information, they will come back for more. After all, the best communicator always wins.