Gary Holt Blog

How to Build Links Using Inbound Marketing Strategy

Posted by gary holt on Wed, Nov, 28, 2012 @ 08:11 AM

Give Away All My Ideas?

how-to-build-links-using-social-mediaHave you ever heard the phrase "it is more blessed to give than receive?"

If you haven't, you should take it to heart when developing your online strategy.

This is especially true with inbound marketing. By developing high value content that is good, you will bring visitors to your website.

If the visitors determine that what you have to say would be helpful or valuable to others then they will link back to your website.

Don't think of your content as giving away your ideas; think of it as helping others, doing the right thing.

Do you know if you have any links to your website now?

To check to see if your site is being indexed by Google, do a search such as site: your site.com. It only takes one decent link to get things going. But continuously building links is what will increase your ranking over time. 

Determining link value

There are four factors that affect link value;

  1. The authority the page is on
  2. Whether the link is a do follow
  3. The number of links that are on the page linking to your site
  4. The anchor text of the link

This is where it is critical to understand your target market. By understanding your target market, you will be able to add titles and phrases that help them find your website. They will find your article, or content, by its title as it relates to their search.

It is easy to track your progress in the blogosphere by measuring the number of links back to your site over time and the amount traffic you get from blogs.

How do you get inbound links?

There are many ways to get links back to your website. The best way is to create high value content that would be helpful to the industry that you serve.

One of the best ways to find out what is going on in your industry is to monitor other blogs and social media. By using Google reader you can create alerts that will identify and collect articles and news that are related to the terms that you choose.

When you read the information, especially blogs, think of a way that you can provide value to the other author's blog.

If the information that you have written about is relevant, then be sure to leave a link available in the comment section.

It is possible to ask for links through e-mail but I don't recommend it because it could potentially get spammed out and people don't appreciate it.

But don't be afraid to ask people that you know and others in the industry to link back to your website.

Black Hat SEO

We have run into competitors that make unrealistic promises. At first we thought they knew something we didn't. That's when we learned about Black Hat SEO. Black Hat SEO is used to exploit Google search tricks to get a page rank higher than it should be. When Google catches up with these cheaters, it penalizes them or bans their site completely.

Imagine how your boss would feel when he finds out that the company's web pages will not be listed in Google for the next five years. Can you imagine your company not being able to use the internet for marketing for 5 YEARS?

It just isn't worth it!

Eight tips for successful link building:

Here is how to build links the right way; forget the black hats.
  1. Identify industry websites and leaders to find links in your industry so that your links get a good SERP ranking.
  2. Work on obtaining at least 25 reputable links back to your site from other reputable sites.
  3. Use your blog to integrate into your site and add content at least once a week.
  4. Rearrange keywords to create long tail keyword phrases.
  5. Make sure your titles include your long-tail keywords.
  6. Include your keywords in your meta-description.
  7. Do research on keywords that are relevant to your industry. Never stop this process because ranking for keywords changes continuously.
  8. Be patient. Link building is a long-term strategy that involves an ongoing process.
Link building is just one of the 6 unstoppable trends that can increase your sales by 50% in 2012.  Click here to see the other five trends that you can implement in your business today.

Topics: internet marketing, social media, inbound marketing