Gary Holt Blog

How to Build Inbound Marketing Landing Pages that Convert Leads

Posted by gary holt on Tue, Nov, 27, 2012 @ 07:11 AM

What can you do to increase sales and conversions from your website?

In Internet marketing, a landing page is a single webpage that appears in response to clicking on a call to action or advertisement. This is the place that YOU want your customers to go.

So what does a UPS Jet Landing have to do with a Landing Page? We all fly. When we load up on the airplane, we have one specific place where we will land. Cities build airports big enough to host these aircraft because that is where they want these BIG crafts to land. Cities want the commerce so they make the runway long enough to accommodate them. The cities want you to come to their town. You can't put one of these down on a grass strip behind grandpa's barn; it's not going to happen!

Just like a city, you want the commerce. So instead of building a runway which takes millions, maybe billions of dollars, you build a landing page that brings commerce to you.


Tips for Building Landing Pages:

Offer must match purpose

The key driver is utilizing the correct sales copy that is a logical extension of the link or the ad itself. Whatever you direct your visitor to must match the direction that you want your visitor to follow.

Study the metrics

The goal of landing pages is to convert your site visitors into sales leads. By studying the metrics of the landing page, you are able to utilize click through rates and conversion rates to determine the success of a blog article or advertisement.

When you create a transitional landing page that includes a form and a visitor completes the form or provides an e-mail or phone number, this is referred to as conversion.

Conversion = Sales

Test to see what works

The key component to improving your landing page is split testing. Significant improvements can be achieved by test comparison utilizing varying elements such as:

  1. Text copy
  2. Videos
  3. Graphs
  4. Keyword titles
  5. Content
  6. Longtail keywords
  7. Specific offers

By analyzing the results of traffic, or better yet, conversions, you can identify those trends that produce the best results. If you are able to determine the individual variables that produce the highest conversion rate, then you can utilize those variables in your future landing page offer.

How are your landing pages working for you?  Let us know in the comment section below.

If you want to learn more about other trends that will impact businesses in the New Economy, DOWNLOAD A FREE REPORT: 6 Unstoppable Trends that Will Double Your Sales Leads in 2011.  Using landing Pages is a trend can be a very effective tool, check out the other 5 trends;

You will be miles ahead of your competition if you do!

Topics: internet marketing, internet marketing strategy, inbound marketing