Gary Holt Blog

Business Growth and the Mindset of the Entrepreneur

Posted by Andrea Hewett on Thu, Feb, 26, 2015 @ 15:02 PM

The Entrepreneur’s Point of View

What or who is an entrepreneur? Dictionary.com defines it as - “a person who organizes and manages any enterprise, usually with considerable initiative and risk.”

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Topics: innovation and integration, marketing strategy, business growth rate, business growth, diversification, business strategy, Proprietary Systemic Differentiation, business success, new product development, competitive strategy, Entrepreneur, market share, preferentially differentiates, market expansion, business systems, innovation, earnings growth rate, increase market share, new products, expand your market

How to Expand Your Market Share through Lead Generation

Posted by Rich Droste on Tue, Feb, 17, 2015 @ 13:02 PM


Lead Generation is the only method that works to achieve the #1 spot in market share for every industry.
Lead Generation is a non-stop process. A company that stops lead generation will die a slow death. Once you know you have the right product, the right target markets, the right client fulfillment; then you can launch your lead generation engine and never stop.

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Topics: increase profitability, sales, increased lead generation, increase sales leads, profitability, profits, increasing sales, make more money, more business, increase profits, profit growth, increase leads, market share, market expansion, more sales, increase sales, sales strategy, sales leads, increase lead generation, leads, sales growth formula, increase market share, increasing market share, expand your market, lead generation

7 Methods to Jumpstart Your Business Plan in a Stagnated Economy

Posted by Andrea Hewett on Thu, Feb, 05, 2015 @ 10:02 AM

Market Research has shown that people are concerned about business growth in a slow economy. While economy can play a part in hindering sales, a good business plan includes methods of diversification that make this concern a non-issue. I wrote about this in my book The Perpetual Money Machine and I am going to share an excerpt with you regarding this challenge:

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Topics: a good profitability ratio, research and development, business growth rate, business growth, diversification, profitability, business strategy, more business, business success, new product development, profit growth, business process management, an industry leader, business plan, resell customers, mergers and acquisitions, developing a business model, business systems, more sales, analysis, sales strategy, earnings growth rate, accelerated business growth, new products, new market expansion, pricing and merchandising, developing a new business model

Updates to Facebook that will boost Your Brand Awareness Strategy!

Posted by Andrea Hewett on Tue, Feb, 03, 2015 @ 16:02 PM

Facebook has had a lot of buzz lately with changes they are making that will supposedly make it nearly impossible to promote your business, especially without paying. They want to keep the site more social than business so that people won’t get tired of all of the sales pitches and go hang out somewhere else. This is actually a great thing for your Company! If the users are happy with their experience, then when they do notice a reference to your Business, they will respond more favorably to it.

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Topics: customer satisfaction strategies, marketing strategy, branding, brand awareness, marketing strategies, customer service, business strategy, strategies, increasing traffic, website analytics, seo, business success, brand, Facebook reveal, internet marketing, internet marketing strategy, website analysis, inbound marketing plans, successful strategies, analysis, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, marketingholt.com, innovation

Business Valuation Methods: How to Create Unlimited Opportunity

Posted by Andrea Hewett on Tue, Jan, 20, 2015 @ 14:01 PM

How do you become wealthy? If you already are wealthy, how do you keep that wealth? There is a limiting belief in which people feel they are doing as well as they can – that belief is the flaw that keeps people from achieving all that they are capable of. The solution is to shift your thought process to a mindset of constant learning.

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The 6 Tactics You Need for Effective Recruiting Strategies

Posted by Andrea Hewett on Thu, Jan, 15, 2015 @ 14:01 PM

Recruiting can be a difficult and often frustrating task. It is vital to your Organization to have skilled, easily trained employees that can communicate effectively to help you increase your gross margins. The problem most face in achieving this, is the human aspect that can often be deceiving. People can be hard to read. They can be great at interviews and great at talking the talk but when it comes down to it, your main concern should be if they can walk the walk. 

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Topics: recruiting, strategy for recruiting, profitability, Efficiency, michigan consultant, improve efficiency, gross margins, Efficiency Improvements, profit growth, recruiter, recruiters, finding good employees, finding great employees, prospecting, research, social media, productivity, marketingholt.com, recruiting strategies, recruitment, how to find good employees, hiring, looking for new hires, linkedin

8 Ideas on how to become an Industry Leader and Ooze Profitability

Posted by Andrea Hewett on Tue, Jan, 13, 2015 @ 10:01 AM

It has been fifteen years since The Synergy Factor was first published and eight years since The Perpetual Money Machine was published. A lot has happened in the interim. I have worked with clients who have experienced business disaster as well as incredible success. I have worked with hundreds of Businesses and Organizations, learned much, and affected the lives of many people along the way. In short, the years have been challenging, rewarding, and without concern for anything except to learn to get it right.

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Topics: systems, increase profitability, innovation and integration, a good profitability ratio, The Synergy Factor, profitability, profits, business strategy, business success, increase profits, profit growth, The Perpetual Money Machine, business process management, competitive strategy, an industry leader, successful strategies, business systems, innovation, system, systemize, variance

5 Steps to Increase Profitability with the RAISE Approach

Posted by Andrea Hewett on Thu, Jan, 08, 2015 @ 16:01 PM

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and keep happy customers, employees, suppliers and investors. I have included excerpts from Chapter 10 of my book: The Perpetual Money Machine to illustrate this method.

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Topics: customer satisfaction strategies, systems, increase profitability, innovation and integration, Saginaw, recruiting, business plan outline, research and development, strategy for recruiting, profitability, profits, metrics, customer service, business strategy, marketing management, process development, michigan consultant, increasing sales, business success, happy customers, increase profits, Gary Holt, profit growth, business process management, competitive strategy, recruitement strategies, key business functions, research, industry structure, finance and information technology, operations, marketplace, business systems, analysis, increase sales, marketingholt.com, innovation, systemize, recruiting strategies, asset accumulation, research methods, sales growth formula, earnings growth rate, finance

Find your Synergy Factor in Finance and Increase Profits Dramatically

Posted by Andrea Hewett on Tue, Jan, 06, 2015 @ 13:01 PM

I’m finding that many of my clients are benefitting the most from Finance plans. Because I’m seeing a real need for this, I decided to include an excerpt from Chapter Six of my book The Synergy Factor on The Finance and Information Team:

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Topics: systems, profitability, profits, business strategy, strategies, Efficiency, improve efficiency, gross margins, make more money, business success, increase profits, Efficiency Improvements, profit growth, successful strategies, business systems, innovation, system, finance

Plan 2015 to be the Best Year in Your Business Ever!

Posted by Andrea Hewett on Tue, Dec, 30, 2014 @ 08:12 AM

Most Success is Planning Success


Even if you have talented people, a team culture, good equipment, and so forth; without an accurate sales plan, nothing else matters. Without revenue of some sort; no Organization, Company, or even a Person can survive for long.

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Topics: systems, planning, business strategy, marketing management, process development, strategies, michigan consultant, improve efficiency, gross margins, more business, business success, increase profits, strategic work, marketplace, successful strategies, business systems, more sales, analysis, increase sales, system

Be the Perpetual Entrepreneur - Propel Your Business into the Future!

Posted by Andrea Hewett on Tue, Dec, 23, 2014 @ 11:12 AM

The Situation

Organizations have concerns about the following:

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Topics: Saginaw, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, business strategy, marketing management, process development, Efficiency, michigan consultant, improve efficiency, increasing sales, make more money, more business, business success, optimization, change, increase profits, Efficiency Improvements, Gary Holt, profit growth, strategic marketing, Entrepreneur, successful strategies, michigan marketing, business systems, more sales, Process Mapping, change management, increase sales, productivity, marketingholt.com, innovation

Customer Service: How to Create Customers for Life!

Posted by Andrea Hewett on Tue, Dec, 16, 2014 @ 15:12 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: customer service, business strategy, strategies, customer complaints, buyer persona, more business, business success, happy customers, brand, finding good employees, finding great employees, strategic, buyer personas, successful strategies, clients, more sales, customer issues, how to find good employees

Break on through to the Other Side of Productivity

Posted by Andrea Hewett on Mon, Dec, 08, 2014 @ 16:12 PM

Break-through Improvement


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Topics: customer service, business strategy, process development, michigan consultant, improve efficiency, customer complaints, Proprietary Systemic Differentiation, buyer persona, business success, buyer personas, successful strategies, business systems, Process Mapping, marketingholt.com, customer issues

Ways to Increase Profit: The New Leadership Training

Posted by Andrea Hewett on Thu, Dec, 04, 2014 @ 09:12 AM

The New Leadership Training

What does it take to run an Organization smoothly? You know that when you hire a new employee, you have to train them so they know how to do the job the way you want it done. But how do you guarantee that they are getting the best training? Is training all that important? Of course it is! Without proper training, your company will suffer losses due to errors and re-work so you are essentially paying someone that costs you money instead of making you money.

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Topics: profits, process development, Efficiency, improve efficiency, Efficiency Improvements, profit growth, strategic work, successful strategies, business systems, Process Mapping, productivity, marketingholt.com, coaching, innovation

When Google Read Our Blog…

Posted by Andrea Hewett on Mon, Nov, 24, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: websites, Marketing Using Google, website analytics, michigan consultant, seo, Michigan, internet marketing, internet marketing strategy, Gary Holt, blogs, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com, long tail keywords, blogging strategy, Google

The Definitive Guide to Increasing Your Gross Margins

Posted by Andrea Hewett on Mon, Nov, 17, 2014 @ 16:11 PM

Increasing Profit through Productivity

Your business is doing well, it may even be doing great; but could it be better? This is something we ask ourselves on a daily basis and make sure to ask our clients. Are you where you should be when it comes to Key Performance Indicators? You should be monitoring and measuring your performance in four main areas: Management, Operations, Sales & Marketing, and Finance. If you think you have it covered, you might already be in trouble…you should know, without a doubt, that you have it covered.

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Topics: saginaw marketing, profitability, profits, process development, Efficiency, michigan consultant, improve efficiency, gross margins, increase profits, Efficiency Improvements, Gary Holt, profit growth, michigan marketing, business systems, Process Mapping, productivity

Modern Day Superman: How this Mentality is Hurting Your Gross Margins

Posted by Andrea Hewett on Fri, Nov, 07, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: Saginaw, Efficiency, michigan consultant, improve efficiency, gross margins, increasing sales, make more money, more business, business success, increase profits, Efficiency Improvements, profit growth, increase sales, marketingholt.com, coaching

Knowing Your Buyer Persona: Why it’s Essential to Increasing Profits

Posted by Andrea Hewett on Wed, Nov, 05, 2014 @ 11:11 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: sales, saginaw marketing, customer service, business strategy, michigan consultant, Michigan, customer complaints, buyer persona, business success, new product development, happy customers, Gary Holt, buyer personas, call centers, customer database, michigan marketing, marketingholt.com, customer issues, telemarketing, customer list

Creating the Elusive Worktopia to Increase Growth

Posted by Andrea Hewett on Fri, Oct, 31, 2014 @ 15:10 PM

Change to be Better

Change to be better is a methodical business practice of ever-changing strategies and innovation. A core belief of this method is that success is in learning and creating and passion. Most people don’t change their business practices because they believe that what they are doing is the best way. Unfortunately, the reasoning behind this is because it is how they were taught and, in some cases, tweaked by the individual based on their own strengths and abilities. It is what they are comfortable with, and many fear the unknown.

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Topics: strategies, michigan consultant, improve efficiency, workflows, change, Efficiency Improvements, profit growth, information value, strategic work, task list, successful strategies, business systems, change management, coaching, innovation, tasks

Sales Advice: How NOT to Sell to a Business!

Posted by Andrea Hewett on Wed, Oct, 29, 2014 @ 08:10 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: sales, customer service, business strategy, strategies, increasing sales, business success, gatekeeper, oblivious, successful strategies, more sales, increase sales, direct marketing, gate keeper

Symposium of Success: Business Development Tips from Industry Leaders

Posted by Andrea Hewett on Thu, Oct, 23, 2014 @ 11:10 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: Risk Aversion, business strategy, strategies, business success, information value, Entrepreneur, strategic work, strategic, successful strategies, coaching, innovation, information

The Vital Marketing Rules for Development and Expansion

Posted by Andrea Hewett on Mon, Oct, 20, 2014 @ 16:10 PM


We have reached part 5 of our Marketing Rules series, the final installment of “
The 10 Most Important Rules of Smart Marketing in the New Economy.” Once more, if you want to read the first 4 blogs in the series you can read them all on our blog page here:

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Topics: marketing strategy, marketing strategies, marketing, profits, business strategy, how to launch a product, marketing plan, marketing management, strategies, strategic alliance, increasing sales, new customers, business success, new product development, increase profits, profit growth, strategic marketing, strategic, market share, marketplace, successful strategies, increase sales, marketingholt.com

Marketing Rules: Impact the Critical Areas of Your Business

Posted by Andrea Hewett on Thu, Oct, 16, 2014 @ 15:10 PM

In part 4 of our Marketing Rules series, we focus on the steps you need to take to increase production, reduce errors, and avoid stress (as you can see in the illustration to the left, this is very important!)

If you aren’t up to date with the series you can read them on our blog, just be sure to start with "The 10 Most Important Rules of Smart Marketing in the New Economy." I've also listed them all below, in series order, to give you easy access:

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Topics: planning, marketing, saginaw marketing, profitability, profits, marketing plan, marketing management, process development, Efficiency, michigan consultant, improve efficiency, diagrams, make more money, increase profits, Efficiency Improvements, profit growth, michigan marketing, business systems, Process Mapping, marketingholt.com

The Cause and Effect of Marketing Rules

Posted by Andrea Hewett on Tue, Oct, 14, 2014 @ 16:10 PM
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Topics: sales, marketing strategy, marketing strategies, marketing, customer service, business strategy, marketing plan, outbound marketing, inbound and outbound marketing, increasing sales, more business, new customers, business success, happy customers, internet marketing strategy, profit growth, strategic marketing, strategic, new business, more sales, analysis, internet marketing strategies, inbound marketing, increase sales, marketingholt.com

How You are Losing Out by Not Following These Marketing Rules

Posted by Andrea Hewett on Mon, Oct, 13, 2014 @ 10:10 AM


People don't like rules, I get that. I posted the start of this blog series: The 10 Most Important Rules of Smart Marketing in the New Economy to a luke warm reception that showed me that:

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Topics: websites, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, invest in website, strategies, michigan consultant, unique selling, strategic alliance, make more money, business success, content developers, increase profits, internet marketing, internet marketing strategy, inbound marketing plans, strategic marketing, successful strategies, michigan marketing, more sales, social media, internet marketing strategies, increase sales, marketingholt.com

The 10 Most Important Rules of Smart Marketing in the New Economy

Posted by Andrea Hewett on Thu, Oct, 09, 2014 @ 10:10 AM

Marketing has been given quite the stigma in recent years. When you say you work in marketing, people tend to assume you spend all day on the phone bothering people who don’t need your products or services. Another misconception is that you just want to make money off of promoting their business, riding their shirttails after years of hard work has started to pay off.

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Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, saginaw marketing, marketing management, corporate branding, michigan consultant, business success, brand, michigan marketing, marketingholt.com

How I Improved My LinkedIn Profile Ranking 52% in 30 Days

Posted by Andrea Hewett on Wed, Oct, 08, 2014 @ 15:10 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: saginaw marketing, identity, strategies, michigan consultant, unique selling, new customers, business success, optimization, happy customers, internet marketing strategy, successful strategies, social media, internet marketing strategies, marketingholt.com, innovation, linkedin

Big Problems Solved: Posting the Right Social Media Information

Posted by Andrea Hewett on Mon, Oct, 06, 2014 @ 08:10 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc. 

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Topics: websites, Marketing Using Google, invest in website, michigan consultant, internet marketing, internet marketing strategy, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, blogging strategy, linkedin

Big Problems Solved: Be Better at Powerful Branding

Posted by Andrea Hewett on Fri, Oct, 03, 2014 @ 09:10 AM

This is our third blog in our series Big Problems Solved... to read the first two, you can read blog #1 here: Big Problems Solved: Be Better at Brand Awareness Strategy or blog # 2 here: Big Problems Solved: Be Better at Marketing Your Business

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Topics: sales, marketing strategy, branding, brand awareness, marketing strategies, marketing, business strategy, corporate branding, strategies, business success, brand, successful strategies, michigan marketing, company branding, more sales, marketingholt.com, innovation

Big Problems Solved: Be Better at Marketing Your Business

Posted by Andrea Hewett on Thu, Oct, 02, 2014 @ 14:10 PM

This is our follow up blog to Big Problems Solved: Be Better at Brand Awareness Strategy, click here to read.

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Topics: sales, marketing strategy, marketing strategies, marketing, marketing plan, strategies, inbound and outbound marketing, increasing sales, make more money, increase profits, internet marketing strategy, inbound marketing plans, market share, marketplace, successful strategies, michigan marketing, more sales, internet marketing strategies, inbound marketing, increase sales, marketingholt.com, direct marketing