Gary Holt Blog

Big Problems Solved: Be Better at Brand Awareness Strategy

Posted by Andrea Hewett on Wed, Oct, 01, 2014 @ 14:10 PM

The Big Change!

The United States was doing great through most of the late 80’s and 90’s but in the year 2000 things started to change.

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Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, business strategy, marketing management, corporate branding, strategies, business success, change, brand, strategic marketing, successful strategies, company branding, analysis, change management, marketingholt.com

Struggling to Find and Keep Top Talent? Best Recruiting Strategies...

Posted by Andrea Hewett on Fri, Sep, 26, 2014 @ 12:09 PM

Do you have a need to expand your workforce?

Do you stuggle to find and keep top talent for your important positions?

Do you have a recurring need to hire large volumes of employees?

Do you need to enhance, replace or institute a consistent recruitment process?

Great employees can make a big difference. Good, committed people that can deliver goals and build capacity are essential to a business. There are a lot of good people looking for good jobs, or wishing they had better jobs. But good or not, how do you if know they are right for your company? The best practice is to follow the key components of the hiring process. Whether you are looking for white collar, blue collar, or no collar; the key components of the hiring process is the same:

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Topics: time management, planning, recruiting, strategies, business success, strategic partnership, strategic work, recruitement strategies, recruiter, recruiters, finding good employees, finding great employees, successful strategies, business systems, recruiting strategies, recruitment, how to find good employees, hiring, looking for new hires

How Posting the Right Content Increases Your Gross Margins

Posted by Andrea Hewett on Fri, Sep, 19, 2014 @ 16:09 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc. 

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Topics: branding, brand awareness, e-commerce marketing, increasing traffic, website analytics, increasing sales, brand, content developers, internet marketing, internet marketing strategy, website analysis, adrift in the internet, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, low search volume

Is Your Manager an Entrepreneur or are they Sinking Your Ship?

Posted by Andrea Hewett on Mon, Sep, 15, 2014 @ 16:09 PM

For most of business history, management has meant management of a growing business. From now on, managers will not only manage existing business, they will have to be entrepreneurial innovators building new organizations as technology continues to change all markets and all organizations. This means to survive and grow, money and people must be invested in today to ensure the organization will be here in the next two or three years. Yes, it’s changing that quickly.

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Topics: marketing strategy, profitability, profits, marketing management, michigan consultant, make more money, more business, new customers, business success, new product development, profit growth, Entrepreneur, manager an entrepreneur, new business, more sales, change management, entrepreneurial management, entrepreneur management, marketingholt.com

Click Here to Make Your Job Easier!

Posted by Andrea Hewett on Thu, Sep, 11, 2014 @ 15:09 PM

Your job is harder than mine. Although I am a CEO, responsible for daily operations for both my own business and that of my clients, this statement still has the potential for truth due to the systems and processes I have put in place.

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Topics: marketing strategies, marketing, customer service, diagrams, increasing sales, business success, content developers, increase profits, successful strategies, company branding, business systems, Process Mapping, workflow mapping, increase sales, workflow diagrams

What Cartoons Teach Us about Process Improvement

Posted by Andrea Hewett on Mon, Sep, 08, 2014 @ 13:09 PM

Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends.”

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Topics: business strategy, process development, strategies, Efficiency, michigan consultant, improve efficiency, Michigan, Proprietary Systemic Differentiation, increasing sales, business success, workflows, increase profits, Efficiency Improvements, successful strategies, business systems, more sales, Process Mapping, increase sales, system failure

Improve Your LinkedIn Profile without Lifting a Finger

Posted by Andrea Hewett on Tue, Sep, 02, 2014 @ 09:09 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc. 

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Topics: branding, brand awareness, identity, business strategy, michigan consultant, Michigan, inbound and outbound marketing, business success, optimization, brand, content developers, michigan marketing, social media, inbound marketing

Help Your Customer Cut Costs and Increase Your Profits

Posted by Andrea Hewett on Fri, Aug, 22, 2014 @ 17:08 PM

What is your single most important profit point? The answer comes from understanding customer priorities. This is accomplished by talking to customers and understanding their problems based on their perception, not yours. Today you have to reverse the traditional approach in which priorities are: core competencies, what we sell, and then the customer. The new approach becomes customer priorities, system solutions, required competencies, and assets. A good way to do this is to uncover the customer’s systems economics such as costs, time, hassles, errors, and re-dos. In other words; the big picture of what the customer lives with…not just the small picture of your service and productivity.

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Topics: sales, profitability, profits, customer service, unique selling, increasing sales, make more money, more business, business success, increase profits, profit growth, successful strategies, clients, more sales, increase sales

How to Increase Your Gross Margins

Posted by gary holt on Wed, Aug, 20, 2014 @ 12:08 PM

In today’s economic climate a business cannot simply sell its way out of a profit problem. The economy has caused demand to decline and competition is responding by cutting prices in an effort to increase their sales.  Unfortunately, excessive price cutting can be disastrous to everyone’s profits.

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Topics: brand awareness, marketing strategies, customer service, business strategy, marketing plan, marketing management, process development, increasing traffic, gross margins, unique selling, gross margin calculation, increasing sales, business success, happy customers, increase profits, information value, profit margin, gross margin ration, calculate gross margin, gross margin percentage, gross margin calculator, gross profit percentage, increase gross margins, ebook, company branding, business systems, analysis, direct marketing, customer issues, gross margin, gross profit, gross margin formula, what is gross margin, how to calculate gross margin, gross profit margin, increase gross profit, gross margin matrix

Turn Business Around by Moving Your Website Traffic to the Fast Lane

Posted by Andrea Hewett on Tue, Aug, 19, 2014 @ 13:08 PM

Do you feel like you are stuck in the slow lane?

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Topics: websites, sales, branding, brand awareness, re-branding, invest in website, increasing traffic, website analytics, seo, traffic, increasing sales, optimization, brand, content developers, internet marketing, internet marketing strategy, website analysis, b2b marketing, blogs, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy, inbound marketing, increase sales, blogging strategy, leads

The Business Plan that Never Fails

Posted by Andrea Hewett on Fri, Aug, 08, 2014 @ 15:08 PM

Most organizations don’t spend enough truly productive time attempting to improve the contol of their organization; these steps include oversight, measurement and manipulation of the organization’s processes to fulfill the organization’s sales and profit projections and the expectations of their customers.

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Topics: profitability, profits, customer service, marketing plan, Efficiency, improve efficiency, make more money, new customers, business success, new product development, happy customers, increase profits, Gary Holt, profit growth, strategic, business systems, customer issues

Marketing Strategy Facebook: 7 Tips to Build Brand Visibility

Posted by gary holt on Tue, Aug, 05, 2014 @ 09:08 AM

So what about Facebook? 

Is it worth your time to participate? Still think Facebook is only for socialites? You might want to look again because Facebook is revolutionizing business. 

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Topics: brand awareness, facebook marketing strategy

Oversight: The Real Value of Management

Posted by Andrea Hewett on Fri, Aug, 01, 2014 @ 16:08 PM

Once projects or work is assigned or delegated, it is the responsibility of that position’s manager to make sure the tasks within the project are completed. The best way is the proactive approach. Proactive means that the oversight manager has access to task lists and checks dates far enough in advance of the due date to be sure tasks are completed and work gets done.

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Topics: time management, planning, Efficiency, improve efficiency, workflows, Efficiency Improvements, Gary Holt, task list, marketingholt.com, tasks

You Can’t Manage Time but You Can Manage Priorities!-part 2

Posted by Andrea Hewett on Tue, Jul, 29, 2014 @ 14:07 PM

Priority Management

A calendar system typically uses a month-at-a-glance page(s), week or daily view. The month page is a bird’s-eye view of tasks and deadlines to come; this view becomes useful for scheduling a month in advance. The daily sheet should contain three areas: time slots for scheduled appointments; tasks for prioritizing what needs to get done that day; and an area for comments or jotting down a record of additional daily events. You can accomplish the same thing using Microsoft OutlookTM.

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Topics: Saginaw, time management, planning, Efficiency, michigan consultant, improve efficiency, Michigan, optimization, workflows, Efficiency Improvements, strategic work, task list, tasks

You Can’t Manage Time but You Can Manage Priorities!

Posted by Andrea Hewett on Fri, Jul, 25, 2014 @ 14:07 PM

"I don’t have enough time to get everything done!"

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Topics: Saginaw, time management, planning, strategies, Efficiency, michigan consultant, improve efficiency, Michigan, workflows, Efficiency Improvements, strategic work, strategic, task list, marketingholt.com, tasks

Firefighting 101: Systems keep your Business from Going up in Flames

Posted by Andrea Hewett on Tue, Jul, 22, 2014 @ 11:07 AM

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Topics: saginaw marketing, process development, Efficiency, michigan consultant, improve efficiency, business success, increase profits, Efficiency Improvements, michigan marketing, business systems, Process Mapping

The Gross Margin Matrix – Avoiding System Failure

Posted by Andrea Hewett on Fri, Jul, 18, 2014 @ 08:07 AM

In today’s economy, businesses are often having trouble with sales and, most often, with increased sales they are still having profit problems. Why is this? Due to the current economic crises, demand has declined and more often than not, the competition responds by slashing prices to boost sales. What they don't realize is that excessive price cuts are usually harmful to not only their profits, but to everyone's.

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Topics: marketing strategy, brand awareness, marketing strategies, marketing, profitability, profits, customer service, business strategy, marketing plan, marketing management, process development, corporate branding, strategies, improve efficiency, gross margins, Michigan, increasing sales, make more money, business success, happy customers, increase profits, Efficiency Improvements, profit growth, information value, inbound marketing plans, company branding, business systems, analysis, inbound marketing, increase sales, direct marketing, customer issues, innovation, information, system failure

How We Increased our Lead Generation by 28%

Posted by Andrea Hewett on Fri, Jul, 11, 2014 @ 14:07 PM

In many parts of the country, we have been hit hard with high unemployment rates. This has resulted in a serious need to better communicate with both current and potential new customers.

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Topics: websites, sales, marketing strategy, marketing strategies, business strategy, how to launch a product, e-commerce marketing, invest in website, strategies, unique selling, Michigan unemployment rate, increasing sales, business success, optimization, change, Facebook reveal, increase profits, internet marketing, internet marketing strategy, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, more sales, social media, internet marketing strategies, facebook marketing strategy, increase sales, leads

How To Cold Call Sales: Does Telephone Cold Calling Work?

Posted by Andrea Hewett on Wed, Jul, 09, 2014 @ 12:07 PM

Does Telephone Cold Calling Work?

The telephone is the fastest method for doing market research

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Topics: sales, strategies, Gary Holt, strategic, call centers, prospecting, successful strategies, more sales, social media, facebook marketing strategy, telemarketing, leads

New Product Development: How to Increase Business Growth

Posted by Andrea Hewett on Tue, Jul, 01, 2014 @ 16:07 PM

We have been seeing a real trend in the market place regarding the need for growth strategies, so we decided to do a compilation blog of the resources we have available for one particular strategy.

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Topics: business strategy, how to launch a product, more business, new product development, Entrepreneur, new business, direct marketing

The Merits of Facebook

Posted by Andrea Hewett on Tue, Jun, 24, 2014 @ 17:06 PM

Continuing with our theme of social media, we delve into the merits of Facebook

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Topics: websites, marketing strategy, marketing strategies, marketing, business strategy, marketing management, Michigan, inbound and outbound marketing, make more money, more business, business success, Facebook reveal, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, strategic marketing, michigan marketing, more sales, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com

How Social Media Shifts the Way You Communicate with Your Customers

Posted by Rich Droste on Fri, Jun, 20, 2014 @ 14:06 PM

Facebook is not just for socializing anymore.

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Topics: websites, Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, identity, marketing management, increasing traffic, outbound marketing, michigan consultant, Michigan, unique selling, traffic, inbound and outbound marketing, increasing sales, more business, new customers, business success, optimization, Facebook reveal, increase profits, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, profit growth, b2b marketing, videos, michigan marketing, new business, more sales, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, marketingholt.com, blogging strategy

Super Sales Teams: Think Like an Entrepreneur, Sell like a Pro part 3

Posted by Rich Droste on Tue, Jun, 17, 2014 @ 14:06 PM

Superstar Sales

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Topics: Saginaw, sales, brand awareness, saginaw marketing, profitability, profits, strategies, gross margins, Michigan, unique selling, ebooks, inbound and outbound marketing, increasing sales, make more money, business success, brand, increase profits, Gary Holt, profit growth, The Perpetual Money Machine, Entrepreneur, prospecting, successful strategies, ebook, more sales, inbound marketing, increase sales, leads

Super Sales Teams: Think like an Entrepreneur, Sell like a Pro part 2

Posted by Rich Droste on Fri, Jun, 13, 2014 @ 08:06 AM

Market Size and Behavior 

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Topics: sales, marketing strategy, marketing strategies, marketing, customer service, inbound and outbound marketing, increasing sales, happy customers, Entrepreneur, more sales, blogs, social media, increase sales, marketingholt.com, direct marketing, customer issues, innovation

Super Sales Teams: Think like an Entrepreneur, Sell like a Pro

Posted by Andrea Hewett on Tue, Jun, 10, 2014 @ 11:06 AM

The Main Reasons Products Fail 

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Topics: Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, outbound marketing, Michigan, unique selling, increasing sales, new product development, b2b marketing, inbound marketing plans, strategic marketing, Entrepreneur, michigan marketing, inbound marketing, increase sales, marketingholt.com, direct marketing

Proprietary Systemic Differentiation

Posted by Rich Droste on Fri, Feb, 14, 2014 @ 12:02 PM

 

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Topics: Proprietary Systemic Differentiation, profit growth, Entrepreneur, preferentially differentiates, concentration, innovation, orchestration

Does a Marketing Strategy Require Social Media?

Posted by gary holt on Tue, Feb, 11, 2014 @ 13:02 PM

More businesses don’t use social media than do. Most businesses still use conventional marketing the same way that it’s been done for the last 50 years. Most businesses still think that to succeed in marketing you just have to get your name out there.

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Topics: marketing, strategies, Gary Holt, more sales, social media

Marketing Using Google: How to BLAST to the Top Of Google Search!

Posted by gary holt on Mon, Feb, 03, 2014 @ 14:02 PM

First Page...or Forget it!

The objective of a marketer is to make sure products and services get the exposure to prospects and customers. If your business is not in the first 10 results of the first page of Google search results, you are doomed. 

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Topics: Marketing Using Google, marketing strategies, social media

Using Social Media and Technology to Develop Your Unique Selling Position

Posted by gary holt on Wed, Jan, 29, 2014 @ 16:01 PM

Sales Team not Closing Sales?

After a year of watching our salespeople busting there rear ends doing proposals and not closing most of them, I decided that it was time to make a change.

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Topics: marketing strategies, unique selling, social media

Branding Your Business is more than just a new logo.

Posted by gary holt on Tue, Jan, 28, 2014 @ 15:01 PM

A brand is the identity of a product, service or business. A brand can take many forms including a name, slogan, sign, symbol and color combination. A legally protected brand name is called a Trademark. Branding has evolved to encompass identity; it reflects the personality of a service, company or product.

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Topics: branding, brand awareness, identity, corporate branding, brand, trademark