Gary Holt Blog
More businesses don’t use social media than do. Most businesses still use conventional marketing the same way that it’s been done for the last 50 years. Most businesses still think that to succeed in marketing you just have to get your name out there.
First Page...or Forget it!
The objective of a marketer is to make sure products and services get the exposure to prospects and customers. If your business is not in the first 10 results of the first page of Google search results, you are doomed.
Sales Team not Closing Sales?
After a year of watching our salespeople busting there rear ends doing proposals and not closing most of them, I decided that it was time to make a change.
A brand is the identity of a product, service or business. A brand can take many forms including a name, slogan, sign, symbol and color combination. A legally protected brand name is called a Trademark. Branding has evolved to encompass identity; it reflects the personality of a service, company or product.
The Marketing Shift
Marketing has changed so radically from the past. Businesses must understand what customers are really looking for.
Organizations succeed because of good planning. When your organization started years ago, someone had a plan to present to those who would invest their time and/or money into this new venture. That planning allowed the organization to get up and running. It was the basis from which people began working towards the future, to get your organization to the point it's at today- preparing to transition the organization to another set of hands or to ensure that the organization will continue on requires a new type of planning process.
*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...
Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing
Generating leads is a top priority. New qualified leads are required to increase sales of new business. How do you find the time to prospect? If you’re not filling your pipeline, you will be unable to sustain business over the long term.
Business Systems Information is defined here as anything that can be digitized. Web pages, videos and articles are all examples of information used by people and businesses to add the value of information to their services and products.
Do you know if Your Website is On the First Page of Google?
The most important goal for most sales and marketing departments is to be on the first page (if it's not, it should be!!) when people are looking for information about their type of service. The best way to get on the first page is through blogs, videos and tweets that are newsworthy, educational and yes, entertaining to your targeted audience. Are you wondering how to get leads from your website?
Have you ever wondered if it’s worth the time and money to increase the traffic to your website? Just because a lot of people visit your site doesn’t mean they’re going to buy something. So, what’s the point? I bring this up because it’s a lot of work to blog, design, write e-books and make videos not just once, but weekly if not daily!
20 Years of Success with Direct Marketing
The first business we started back in 1985 focused on direct marketing.
Part 1: What you really need to know about blogging
Build Your Website with a Blog
A blog is simply an online journal or web log. A blog is the easiest, most effective way to communicate and build trust with your target market. Unlike most websites, a blog allows you to enter information when YOU want to enter information! There is no special coding or a phone call to your web master to add content to a blog. YOU enter it, YOU control it, and YOU build it.
Information value is defined here as anything that can be digitized. Web pages, videos and articles are all examples of information used by people and businesses to add value information to their services and products.
Topics: information value
Part 2: What you really need to know about blogging
The ROI of blogging
In Part 1, we talked about the importance of building your website with a blog strategy. In this post, I will show you how we tested the concept and the results of our testing.
You won’t find too many businesses who adamantly profess that they don't need a website. A website is the equivalent of a Yellow Pages ad of yesteryear. To coordinate the efforts to bring people to your business via the web, telephone, or in person, the modern business now has to move past just having a website; they must move into social media. Social media tools involve having presences on Facebook, Twitter, or just a friendly newsletter or blog update to clients in a manner that drives their attention back to you and your business when they, or one of their friends, needs your product and services.
Topics: branding, brand awareness, marketing strategies, corporate branding, e-commerce marketing, invest in website, strategies, increasing traffic, outbound marketing, website analytics, make more money, Facebook reveal, content developers, increase profits, successful strategies, company branding, trademark, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy
What Are the BEST Keywords?
The best keywords are critical to the success of generating quality sales leads. Do you know what the best words really are? The easiest way to increase organic traffic is to target keywords with a low search volume but high relevancy. This is accomplished by utilizing “long tail” keywords.
As stated in Gary Holt’s The Perpetual Money Machine, one of the best ways of generating new business is to resell to existing customers. Most businesses that have been around for a few years will have a pretty sizeable customer list or database that they may not be doing much with except having a gut feel that there has to be something useful to do with that aging list.
Topics: branding, e-commerce marketing, strategies, inbound and outbound marketing, brand, increase profits, internet marketing strategy, adrift in the internet, call centers, prospecting, customer database, successful strategies, blogs, social media, facebook marketing strategy, blogging strategy, telemarketing, customer list
We have discussed the need and importance of having your processes mapped out, to help your business run better because your best asset, you and your key employee’s knowledge, is documented and there for others to use and follow. So, what's next?
While many companies are straining to reach existing and new customers with their usual marketing campaigns and tactics in this economy, they may be missing out on a cost effective way to reach their customers and make new business- outbound telemarketing such as Holt Marketing’s Outbound Call Center.
Topics: branding, brand awareness, marketing strategies, marketing, customer service, unique selling, inbound and outbound marketing, increasing sales, make more money, new customers, business success, b2b marketing, market share, customer database, new business, B2B prospecting, increase sales, marketingholt.com, telemarketing
The last series of articles has talked about Change Management and how important it is to have employees on board with your businesses plan. Unfortunately, that can sometimes not be the case and how you implement your change management through the use of your leadership team’s abilities and the vision of the future state of your business are critical keys to the success of your change management. There is one more aspect to successful change management that is important to having success and also to ensure that you and your business follow appropriate work steps in order to discipline or remove workers who will not comply- that aspect is Coaching.
Topics: sales, marketing strategy, marketing strategies, metrics, customer service, business strategy, marketing management, process development, unique selling, Liability, more business, optimization, happy customers, change, strategic, clients, new business, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, coaching, customer issues, innovation, information
In the previous chapters we have discussed what documenting workflows and processes are about and why they are used by various sizes and types of companies. We discussed one of the best positive reasons for documenting workflows- growth and profitability and we also looked at reasons to have documented workflow processes from a risk aversion standpoint. There is another sizeable reason for having your processes documented so employees have clear workflows and expectations- time off.
Topics: brand awareness, profits, metrics, identity, customer service, diagrams, customer complaints, increasing sales, make more money, more business, business success, increase profits, Investing for retirement, successful strategies, company branding, new business, business systems, Process Mapping, flowcharting, analysis, workflow mapping, increase sales, workflow diagrams, customer issues, information
Do I have your ear now for the importance of having workflows documented and formally available as training and coaching tools for employees? There are just so many reasons to have this work done but the next question is how do you get that work completed?
Topics: Risk Aversion, profits, customer service, increasing traffic, outbound marketing, michigan consultant, business success, optimization, workflows, happy customers, increase profits, clients, business systems, flowcharting, workflow mapping, workflow diagrams, marketingholt.com, customer issues
As mentioned in the first chapter, businesses of all sizes have workflows and procedures that allow the businesses to succeed by consistently producing products and by having numerous workers produce those products. Without these procedures, the business may or may not generate positive results and it may or may not generate a profit. Without that profit, the business can’t grow.
Topics: marketing, profitability, metrics, diagrams, make more money, business success, workflows, internet marketing, market share, successful strategies, company branding, business systems, Process Mapping, flowcharting, analysis, workflow mapping, workflow diagrams
Another benefit of having your workflows documented and committed to being followed is more than just profitability it's peace of mind. Knowing that the day when a client or government agency comes in to audit you for safety or quality you can produce examples of employees following your documented processes and that the critical processes have been documented to save you and your company from financial risk, potential liability and ruin.
Topics: Risk Aversion, marketing strategies, marketing, profitability, metrics, strategies, diagrams, Liability, customer complaints, increasing sales, business success, optimization, workflows, information value, business systems, Process Mapping, flowcharting, workflow mapping, workflow diagrams, customer issues
In our previous chapter we have discussed the importance of process mapping or documenting workflows and how these help successful businesses large and small. This chapter looks at what process maps and workflows diagramming is all about. If you have further questions or would like assistance in mapping out your processes then feel free to contact Holt Marketing at the bottom of the page.
Topics: profitability, profits, metrics, make more money, more business, new customers, business success, optimization, workflows, clients, new business, business systems, more sales, Process Mapping, flowcharting
What can you do to increase sales and conversions from your website?
In Internet marketing, a landing page is a single webpage that appears in response to clicking on a call to action or advertisement. This is the place that YOU want your customers to go.
If you’re worried about all the competition on the internet, don’t. Quality is the best filter. People want the truth and that one fact alone will set you apart.