Gary Holt Blog

Website Analytics: How to Find the Power in Your Website

Posted by gary holt on Wed, Jan, 08, 2014 @ 07:01 AM

The Marketing Shift

Marketing has changed so radically from the past. Businesses must understand what customers are really looking for.

Read More

Topics: website analytics, inbound marketing, leads

Can you predict the future?

Posted by gary holt on Wed, Jan, 01, 2014 @ 15:01 PM

Organizations succeed because of good planning. When your organization started years ago, someone had a plan to present to those who would invest their time and/or money into this new venture. That planning allowed the organization to get up and running. It was the basis from which people began working towards the future, to get your organization to the point it's at today- preparing to transition the organization to another set of hands or to ensure that the organization will continue on requires a new type of planning process.

Read More

Topics: sales, branding, marketing strategies, profits, strategies, optimization, Investing for retirement, successful strategies, clients, new business, business systems, retirement

Who Wants to Innovate like Apple?

Posted by gary holt on Fri, Dec, 27, 2013 @ 10:12 AM

*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...

Read More

Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing

How to Keep Your Inbound Marketing Pipeline Full

Posted by gary holt on Wed, Nov, 28, 2012 @ 12:11 PM

Generating leads is a top priority. New qualified leads are required to increase sales of new business. How do you find the time to prospect? If you’re not filling your pipeline, you will be unable to sustain business over the long term.

Read More

Topics: marketing, Michigan, content developers, internet marketing, inbound marketing plans, new business, inbound marketing, increase sales, leads

How can business information give you a competitive advantage?

Posted by gary holt on Wed, Nov, 28, 2012 @ 11:11 AM

Business Systems Information is defined here as anything that can be digitized. Web pages, videos and articles are all examples of information used by people and businesses to add the value of information to their services and products.

Read More

Topics: profits, michigan consultant, inbound and outbound marketing, internet marketing strategy, go to meeting, michigan marketing, new business, inbound marketing, information

Inbound Marketing: Are you On the First Page of Google?

Posted by gary holt on Wed, Nov, 28, 2012 @ 11:11 AM

Do you know if Your Website is On the First Page of Google?

The most important goal for most sales and marketing departments is to be on the first page (if it's not, it should be!!) when people are looking for information about their type of service. The best way to get on the first page is through blogs, videos and tweets that are newsworthy, educational and yes, entertaining to your targeted audience. Are you wondering how to get leads from your website?

Read More

Topics: inbound and outbound marketing, facebook marketing strategy, inbound marketing

Does Increasing Your Traffic Increase Your Sales?

Posted by gary holt on Wed, Nov, 28, 2012 @ 11:11 AM

Have you ever wondered if it’s worth the time and money to increase the traffic to your website? Just because a lot of people visit your site doesn’t mean they’re going to buy something. So, what’s the point? I bring this up because it’s a lot of work to blog, design, write e-books and make videos not just once, but weekly if not daily!

Read More

Topics: websites, sales, invest in website, increasing traffic, ebooks, traffic, increasing sales, new customers, content developers, website analysis, videos, blogs

What Does Inbound Marketing and Direct Marketing Have In Common?

Posted by gary holt on Wed, Nov, 28, 2012 @ 10:11 AM

20 Years of Success with Direct Marketing

The first business we started back in 1985 focused on direct marketing.

Read More

Topics: inbound and outbound marketing, inbound marketing, direct marketing

Blog Strategy:What You Really Need to Know About Blogging-Part 1 of 2

Posted by gary holt on Wed, Nov, 28, 2012 @ 10:11 AM

Part 1: What you really need to know about blogging

Build Your Website with a Blog

A blog is simply an online journal or web log. A blog is the easiest, most effective way to communicate and build trust with your target market. Unlike most websites, a blog allows you to enter information when YOU want to enter information! There is no special coding or a phone call to your web master to add content to a blog. YOU enter it, YOU control it, and YOU build it.

Read More

Topics: corporate branding, blogs, blogging strategy

How Can Information Value be your Added Advantage?

Posted by gary holt on Wed, Nov, 28, 2012 @ 09:11 AM

Information value is defined here as anything that can be digitized. Web pages, videos and articles are all examples of information used by people and businesses to add value information to their services and products.

Read More

Topics: information value

How to Build Links Using Inbound Marketing Strategy

Posted by gary holt on Wed, Nov, 28, 2012 @ 08:11 AM

Give Away All My Ideas?

Have you ever heard the phrase "it is more blessed to give than receive?"

Read More

Topics: internet marketing, social media, inbound marketing

Blog Strategy:What You Really Need to Know About Blogging-Part 2 of 2

Posted by gary holt on Wed, Nov, 28, 2012 @ 07:11 AM

Part 2: What you really need to know about blogging

The ROI of blogging

In Part 1, we talked about the importance of building your website with a blog strategy.  In this post, I will show you how we tested the concept and the results of our testing.

Read More

Topics: corporate branding, blogs, blogging strategy

Social Media- the 24/7 Friendly Face of Your Business

Posted by gary holt on Tue, Nov, 27, 2012 @ 16:11 PM

You won’t find too many businesses who adamantly profess that they don't need a website. A website is the equivalent of a Yellow Pages ad of yesteryear. To coordinate the efforts to bring people to your business via the web, telephone, or in person, the modern business now has to move past just having a website; they must move into social media. Social media tools involve having presences on Facebook, Twitter, or just a friendly newsletter or blog update to clients in a manner that drives their attention back to you and your business when they, or one of their friends, needs your product and services.

Read More

Topics: branding, brand awareness, marketing strategies, corporate branding, e-commerce marketing, invest in website, strategies, increasing traffic, outbound marketing, website analytics, make more money, Facebook reveal, content developers, increase profits, successful strategies, company branding, trademark, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy

How Finding Long Tail Keywords Can Double The Traffic to Your Website

Posted by gary holt on Tue, Nov, 27, 2012 @ 16:11 PM

What Are the BEST Keywords?

The best keywords are critical to the success of generating quality sales leads. Do you know what the best words really are? The easiest way to increase organic traffic is to target keywords with a low search volume but high relevancy. This is accomplished by utilizing “long tail” keywords.

Read More

Topics: long tail phrases, low search volume, long tail keywords, long tail

Let Old Friends Not Be Forgotten- Starting up Your Social Media

Posted by Martin Hilger on Tue, Nov, 27, 2012 @ 16:11 PM

As stated in Gary Holt’s The Perpetual Money Machine, one of the best ways of generating new business is to resell to existing customers. Most businesses that have been around for a few years will have a pretty sizeable customer list or database that they may not be doing much with except having a gut feel that there has to be something useful to do with that aging list.

Read More

Topics: branding, e-commerce marketing, strategies, inbound and outbound marketing, brand, increase profits, internet marketing strategy, adrift in the internet, call centers, prospecting, customer database, successful strategies, blogs, social media, facebook marketing strategy, blogging strategy, telemarketing, customer list

Are Your Mapped Processes Measurable?

Posted by gary holt on Tue, Nov, 27, 2012 @ 14:11 PM

We have discussed the need and importance of having your processes mapped out, to help your business run better because your best asset, you and your key employee’s knowledge, is documented and there for others to use and follow. So, what's next?

Read More

Topics: website analytics, workflows, website analysis, The Perpetual Money Machine, new business, Process Mapping, flowcharting, blogs

Call Centers- We Make the Calls, You Make the Sales!

Posted by gary holt on Tue, Nov, 27, 2012 @ 13:11 PM

While many companies are straining to reach existing and new customers with their usual marketing campaigns and tactics in this economy, they may be missing out on a cost effective way to reach their customers and make new business- outbound telemarketing such as Holt Marketing’s Outbound Call Center.

Read More

Topics: branding, brand awareness, marketing strategies, marketing, customer service, unique selling, inbound and outbound marketing, increasing sales, make more money, new customers, business success, b2b marketing, market share, customer database, new business, B2B prospecting, increase sales, marketingholt.com, telemarketing

Coaching- Putting the Power into Leadership

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

The last series of articles has talked about Change Management and how important it is to have employees on board with your businesses plan. Unfortunately, that can sometimes not be the case and how you implement your change management through the use of your leadership team’s abilities and the vision of the future state of your business are critical keys to the success of your change management. There is one more aspect to successful change management that is important to having success and also to ensure that you and your business follow appropriate work steps in order to discipline or remove workers who will not comply- that aspect is Coaching.

Read More

Topics: sales, marketing strategy, marketing strategies, metrics, customer service, business strategy, marketing management, process development, unique selling, Liability, more business, optimization, happy customers, change, strategic, clients, new business, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, coaching, customer issues, innovation, information

Documenting Workflows and Procedures = Time Off

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

In the previous chapters we have discussed what documenting workflows and processes are about and why they are used by various sizes and types of companies. We discussed one of the best positive reasons for documenting workflows- growth and profitability and we also looked at reasons to have documented workflow processes from a risk aversion standpoint. There is another sizeable reason for having your processes documented so employees have clear workflows and expectations- time off.

Read More

Topics: brand awareness, profits, metrics, identity, customer service, diagrams, customer complaints, increasing sales, make more money, more business, business success, increase profits, Investing for retirement, successful strategies, company branding, new business, business systems, Process Mapping, flowcharting, analysis, workflow mapping, increase sales, workflow diagrams, customer issues, information

Workflows and Processes- Holt’s Experience

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

Do I have your ear now for the importance of having workflows documented and formally available as training and coaching tools for employees? There are just so many reasons to have this work done but the next question is how do you get that work completed?

Read More

Topics: Risk Aversion, profits, customer service, increasing traffic, outbound marketing, michigan consultant, business success, optimization, workflows, happy customers, increase profits, clients, business systems, flowcharting, workflow mapping, workflow diagrams, marketingholt.com, customer issues

Workflows and Procedures to Make Your Business Grow

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

As mentioned in the first chapter, businesses of all sizes have workflows and procedures that allow the businesses to succeed by consistently producing products and by having numerous workers produce those products. Without these procedures, the business may or may not generate positive results and it may or may not generate a profit.  Without that profit, the business can’t grow.

Read More

Topics: marketing, profitability, metrics, diagrams, make more money, business success, workflows, internet marketing, market share, successful strategies, company branding, business systems, Process Mapping, flowcharting, analysis, workflow mapping, workflow diagrams

Risk Aversion- Preventing Loss by Having Workflows Documented

Posted by gary holt on Tue, Nov, 27, 2012 @ 09:11 AM

Another benefit of having your workflows documented and committed to being followed is more than just profitability it's peace of mind. Knowing that the day when a client or government agency comes in to audit you for safety or quality you can produce examples of employees following your documented processes and that the critical processes have been documented to save you and your company from financial risk, potential liability and ruin.

Read More

Topics: Risk Aversion, marketing strategies, marketing, profitability, metrics, strategies, diagrams, Liability, customer complaints, increasing sales, business success, optimization, workflows, information value, business systems, Process Mapping, flowcharting, workflow mapping, workflow diagrams, customer issues

Process Mapping- Capturing the Value You Built into Your Business

Posted by gary holt on Tue, Nov, 27, 2012 @ 09:11 AM

In our previous chapter we have discussed the importance of process mapping or documenting workflows and how these help successful businesses large and small. This chapter looks at what process maps and workflows diagramming is all about. If you have further questions or would like assistance in mapping out your processes then feel free to contact Holt Marketing at the bottom of the page.

Read More

Topics: profitability, profits, metrics, make more money, more business, new customers, business success, optimization, workflows, clients, new business, business systems, more sales, Process Mapping, flowcharting

How to Build Inbound Marketing Landing Pages that Convert Leads

Posted by gary holt on Tue, Nov, 27, 2012 @ 07:11 AM

What can you do to increase sales and conversions from your website?

In Internet marketing, a landing page is a single webpage that appears in response to clicking on a call to action or advertisement. This is the place that YOU want your customers to go.

Read More

Topics: internet marketing, internet marketing strategy, inbound marketing

Social Media is about trust

Posted by gary holt on Mon, Nov, 26, 2012 @ 17:11 PM

If you’re worried about all the competition on the internet, don’t. Quality is the best filter. People want the truth and that one fact alone will set you apart.

Read More

Topics: marketing, saginaw marketing, Michigan, make more money, more business, michigan marketing, clients, new business, social media

The Personal Side of Change Influence

Posted by gary holt on Mon, Nov, 26, 2012 @ 13:11 PM

One often finds that even after successfully implementing process maps and workflows that there are still obstacles in the way of their operations. Since the work already done was a systematic analysis of how the process should be done, it may not mirror how people who operate the process think and behave. This difference in how they view the changes and implementation of a standardized ‘method of thinking’ may be enough to cause them to resist the changes that have been implemented by the efforts of the process mapping.

Read More

Topics: marketing strategies, customer service, business strategy, marketing plan, process development, michigan consultant, diagrams, customer complaints, increasing sales, business success, workflows, happy customers, change, successful strategies, new business, business systems, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, marketingholt.com, customer issues, information

Vision- The Unifying Factor for Change Management

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In change management, a company’s management uses leadership to implement the change to processes, policies, etc with the desired result of acceptance and compliance by the employees. We know that this can be a challenge but a company that takes the time to create a story to tell where they plan on being in the future and how, in general, they will get there will have better prepared employees. That story, that picture for the future, is the company’s vision.

Read More

Topics: brand awareness, re-branding, marketing strategies, profitability, profits, identity, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, inbound and outbound marketing, make more money, more business, business success, optimization, workflows, new product development, happy customers, change, marketplace, successful strategies, Process Mapping, blogs, analysis, workflow mapping, partnership, change management

Small Business Strategic Alliances

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In the market over the next five years, small companies will have to create strategic alliances to grow because the Pace of Change will not allow them, by themselves, to accumulate all the skills and resources required to leverage opportunities before their competitors do. I’m talking about two or more organizations collaborating for mutual economic gain.

Read More

Topics: business strategy, marketing plan, corporate branding, strategies, increasing traffic, michigan consultant, Michigan, strategic alliance, increasing sales, make more money, more business, business success, happy customers, increase profits, internet marketing, adrift in the internet, information value, b2b marketing, strategic marketing, strategic partnership, strategic, market share, prospecting, allianace, business systems, partnership, trademark, B2B prospecting, increase sales, customer issues, information

How Measuring Systems is the Key to Success

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

The measuring of anything is not what most people want to do. When issues seem urgent the last thing our instincts tell us is to stop to measure, but our instincts could be wrong.

Read More

Topics: marketing strategy, Risk Aversion, marketing strategies, profitability, profits, business strategy, marketing management, process development, increasing traffic, inbound and outbound marketing, increasing sales, happy customers, increase profits, strategic marketing, company branding, business systems, more sales, Process Mapping, analysis, workflow mapping, increase sales, blogging strategy, innovation

What will I Gain with Process Mapping and Measuable Results?

Posted by gary holt on Mon, Nov, 26, 2012 @ 11:11 AM
Now you are ready to process map your business and gather data on how the processes are performing. What will you attain by doing this? Well, it depends on where you are at in the transitioning out of your business’ operations. If you are in the early stages or just thinking about selling or handing over the reins then this work can give you:
 
  • Increased profits

  • Having more time off (how often do you hear that getting ready to retire gives you more time off?)

  • Being debt-free

  • Having others run the business for you (exactly what you were wanting)

  • Creating a world-class, international company

  • Having total security and freedom

  • Increasing your income and net worth

  • Building residual income

If you are further along, then you may want to hold on to the business a little longer to reap your new efficiency profits. Or you may want to use the new documentation and examples of new growth to increase the value of your business to the new prospective owners. Either way, it can be quite the ‘WIN-WIN’ for you!

By being able to look at data on how your business processes are operating, you or the new owners can look at the questions below and know that no one may ever have to face these issues again or that there will be data at hand to make an informed decision when they do appear. Questions such as: 

  • Are you frustrated because your sales aren’t growing like you know they could be?

  • Are you disappointed because your people didn’t get the job done on time, and you lost a customer because of it?

  • Are you wondering why your profit margins aren’t growing like you want (and need) them to?

  • Are you wondering why your employees don’t do what you ask?

  • Where the cash is at year-end after taxes?

So by process mapping and collecting data to make decisions to improve operations, you have made your business more valuable, enabling you ask more for your company. This also gives valid working documentation to the new owner or prospective owners on how to run the business. They can use this information tomake successful decisions just like you have all these years; decisions that have allowed you to be in the top 4% of all businesses.

Of course, we at Holt Marketing and Management Services would be happy to work with you and discuss helping you process map your business functions to help capture data to make better decisions, bring in more sales, and harness the Synergy Factor. Contact us today.

 

Click me

Read More

Topics: profits, increasing sales, make more money, more business, business success, increase profits, Gary Holt, information value, Investing for retirement, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, retirement, information