If dealing with change in your work force feels like a battle of wills then you need to step back and rethink the issue. When changing any part of the structure in the workplace such as procedures, processes, or responsibilities, getting the employees ‘on board’ can be handled in two ways- a dictate from management passed down to be followed by fear of punishment or a change to be implemented through the leadership of your process.
Gary Holt Blog
Topics: Risk Aversion, brand awareness, profitability, customer service, business strategy, corporate branding, increasing traffic, gross margins, Liability, customer complaints, increasing sales, more business, business success, optimization, workflows, happy customers, change, brand, increase profits, internet marketing strategy, successful strategies, business systems, more sales, Process Mapping, analysis, change management, internet marketing strategies, increase sales, customer issues
Not too many businesses succeed without looking at how their operations perform. This may be a simple looking at the books at the end of the month to see whether there is any money left or not. But the businesses that really succeed, and as we here at Holt Marketing and Management Services believe in, those businesses that have nearly unlimited growth and amazing cash flow achieve this feat by REALLY measuring their businesses performance and acting upon what they learn.
Topics: profitability, profits, metrics, website analytics, increasing sales, make more money, increase profits, website analysis, inbound marketing plans, market share, successful strategies, business systems, analysis, inbound marketing, increase sales
Topics: marketing strategy, profitability, business strategy, process development, inbound and outbound marketing, make more money, business success, change, increase profits, b2b marketing, marketplace, company branding, business systems, Process Mapping, change management, information
Every day I visit with owners who are part of the "baby boomer" generation. In fact, I am one of them myself. I see it over and over again, the owners want to retire and ask me for the best place for investing for their retirement years. Often they are very surprised with my answer. I ask them "Have you considered investing in your own business?" After the blank stare, I typically get the same response, "But I said I want to retire!"
Topics: Investing for retirement
Not too many businesses succeed without looking at how their processes perform. This starts by analyzing the numbers to see if you are on budget. But the businesses that really succeed and achieve this feat also measure those key performance indicators that cause variance. Then they act upon what they learn.
Topics: marketing strategy, profitability, profits, metrics, customer service, business strategy, process development, Efficiency, increasing sales, new customers, business success, workflows, happy customers, change, increase profits, Efficiency Improvements, The Perpetual Money Machine, Six Sigma, successful strategies, new business, business systems, more sales, Process Mapping, analysis, workflow mapping, change management, increase sales, workflow diagrams, coaching
Where Did Your Clients Go?
Make no mistake we have just witnessed the worst economic decline since the Great Depression.
This quote by Henry Ford is a testament to the importance of building and maintaining a brand for your business. Having a great reputation for what you do is what keeps people coming back for more. If you wait too long to create or improve upon your brand, someone will beat you to the punch which makes it twice as difficult to come up with something new to stand out.
Hello, my name is Gary Holt of Holt Marketing and Management, located in Saginaw, MI. Like many other parts of the country, Michigan has been hit hard with one of the highest unemployment rates in the country. We are looking for effective ways to communicate with our current and future customer base. That quest has led to the development of my blog.
Topics: Saginaw, e-commerce marketing, invest in website, michigan consultant, seo, Michigan, Michigan unemployment rate, make more money, Facebook reveal, internet marketing, internet marketing strategy, website analysis, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, marketingholt.com, HubSpot Tips
- Treat people with respect. Don’t argue or yell.
- Listen carefully before you answer.
- Make every effort to keep promises you make.
- If you can’t resolve the issue, say so politely and, with empathy, apologize.
When a customer feels they have been treated unfairly or that they did not receive what they expected, they will complain.
Topics: branding, brand awareness, profitability, customer service, unique selling, customer complaints, increasing sales, more business, new customers, business success, optimization, happy customers, brand, increase profits, company branding, clients, new business, more sales, increase sales, customer issues
One of the best way to keep customers interested is by creating New Products and Services that are innovative to your industry.
Your organization offers a product or service. You feel that you offer a unique value proposition, tool, or approach that makes you and your company the best fit for anyone looking for that product or service, especially when compared to your competition. But, how do you brand that unique value proposition by consistently delivering the same predictable outcome you are providing and your customer is expecting? Likely you have a plan or process, at least, in your head that you go through every time you need to complete the job.
Topics: marketing strategies, marketing, customer service, diagrams, increasing sales, business success, content developers, increase profits, successful strategies, company branding, business systems, Process Mapping, workflow mapping, increase sales, workflow diagrams
Is Social Media and Inbound Marketing Shifting the Way You Communicate with Your Customers?
Social Media is a fad?