If you’re worried about all the competition on the internet, don’t. Quality is the best filter. People want the truth and that one fact alone will set you apart.
Gary Holt Blog
One often finds that even after successfully implementing process maps and workflows that there are still obstacles in the way of their operations. Since the work already done was a systematic analysis of how the process should be done, it may not mirror how people who operate the process think and behave. This difference in how they view the changes and implementation of a standardized ‘method of thinking’ may be enough to cause them to resist the changes that have been implemented by the efforts of the process mapping.
Topics: marketing strategies, customer service, business strategy, marketing plan, process development, michigan consultant, diagrams, customer complaints, increasing sales, business success, workflows, happy customers, change, successful strategies, new business, business systems, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, marketingholt.com, customer issues, information
In change management, a company’s management uses leadership to implement the change to processes, policies, etc with the desired result of acceptance and compliance by the employees. We know that this can be a challenge but a company that takes the time to create a story to tell where they plan on being in the future and how, in general, they will get there will have better prepared employees. That story, that picture for the future, is the company’s vision.
Topics: brand awareness, re-branding, marketing strategies, profitability, profits, identity, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, inbound and outbound marketing, make more money, more business, business success, optimization, workflows, new product development, happy customers, change, marketplace, successful strategies, Process Mapping, blogs, analysis, workflow mapping, partnership, change management
In the market over the next five years, small companies will have to create strategic alliances to grow because the Pace of Change will not allow them, by themselves, to accumulate all the skills and resources required to leverage opportunities before their competitors do. I’m talking about two or more organizations collaborating for mutual economic gain.
Topics: business strategy, marketing plan, corporate branding, strategies, increasing traffic, michigan consultant, Michigan, strategic alliance, increasing sales, make more money, more business, business success, happy customers, increase profits, internet marketing, adrift in the internet, information value, b2b marketing, strategic marketing, strategic partnership, strategic, market share, prospecting, allianace, business systems, partnership, trademark, B2B prospecting, increase sales, customer issues, information
The measuring of anything is not what most people want to do. When issues seem urgent the last thing our instincts tell us is to stop to measure, but our instincts could be wrong.
Topics: marketing strategy, Risk Aversion, marketing strategies, profitability, profits, business strategy, marketing management, process development, increasing traffic, inbound and outbound marketing, increasing sales, happy customers, increase profits, strategic marketing, company branding, business systems, more sales, Process Mapping, analysis, workflow mapping, increase sales, blogging strategy, innovation
Having more time off (how often do you hear that getting ready to retire gives you more time off?)
Having others run the business for you (exactly what you were wanting)
Creating a world-class, international company
Having total security and freedom
Increasing your income and net worth
Building residual income
If you are further along, then you may want to hold on to the business a little longer to reap your new efficiency profits. Or you may want to use the new documentation and examples of new growth to increase the value of your business to the new prospective owners. Either way, it can be quite the ‘WIN-WIN’ for you!
By being able to look at data on how your business processes are operating, you or the new owners can look at the questions below and know that no one may ever have to face these issues again or that there will be data at hand to make an informed decision when they do appear. Questions such as:
Are you frustrated because your sales aren’t growing like you know they could be?
Are you disappointed because your people didn’t get the job done on time, and you lost a customer because of it?
Are you wondering why your profit margins aren’t growing like you want (and need) them to?
Are you wondering why your employees don’t do what you ask?
Where the cash is at year-end after taxes?
So by process mapping and collecting data to make decisions to improve operations, you have made your business more valuable, enabling you ask more for your company. This also gives valid working documentation to the new owner or prospective owners on how to run the business. They can use this information tomake successful decisions just like you have all these years; decisions that have allowed you to be in the top 4% of all businesses.
Of course, we at Holt Marketing and Management Services would be happy to work with you and discuss helping you process map your business functions to help capture data to make better decisions, bring in more sales, and harness the Synergy Factor. Contact us today.
Topics: profits, increasing sales, make more money, more business, business success, increase profits, Gary Holt, information value, Investing for retirement, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, retirement, information
If dealing with change in your work force feels like a battle of wills then you need to step back and rethink the issue. When changing any part of the structure in the workplace such as procedures, processes, or responsibilities, getting the employees ‘on board’ can be handled in two ways- a dictate from management passed down to be followed by fear of punishment or a change to be implemented through the leadership of your process.
Topics: Risk Aversion, brand awareness, profitability, customer service, business strategy, corporate branding, increasing traffic, gross margins, Liability, customer complaints, increasing sales, more business, business success, optimization, workflows, happy customers, change, brand, increase profits, internet marketing strategy, successful strategies, business systems, more sales, Process Mapping, analysis, change management, internet marketing strategies, increase sales, customer issues
Not too many businesses succeed without looking at how their operations perform. This may be a simple looking at the books at the end of the month to see whether there is any money left or not. But the businesses that really succeed, and as we here at Holt Marketing and Management Services believe in, those businesses that have nearly unlimited growth and amazing cash flow achieve this feat by REALLY measuring their businesses performance and acting upon what they learn.
Topics: profitability, profits, metrics, website analytics, increasing sales, make more money, increase profits, website analysis, inbound marketing plans, market share, successful strategies, business systems, analysis, inbound marketing, increase sales
Topics: marketing strategy, profitability, business strategy, process development, inbound and outbound marketing, make more money, business success, change, increase profits, b2b marketing, marketplace, company branding, business systems, Process Mapping, change management, information
Every day I visit with owners who are part of the "baby boomer" generation. In fact, I am one of them myself. I see it over and over again, the owners want to retire and ask me for the best place for investing for their retirement years. Often they are very surprised with my answer. I ask them "Have you considered investing in your own business?" After the blank stare, I typically get the same response, "But I said I want to retire!"
Topics: Investing for retirement
Not too many businesses succeed without looking at how their processes perform. This starts by analyzing the numbers to see if you are on budget. But the businesses that really succeed and achieve this feat also measure those key performance indicators that cause variance. Then they act upon what they learn.
Topics: marketing strategy, profitability, profits, metrics, customer service, business strategy, process development, Efficiency, increasing sales, new customers, business success, workflows, happy customers, change, increase profits, Efficiency Improvements, The Perpetual Money Machine, Six Sigma, successful strategies, new business, business systems, more sales, Process Mapping, analysis, workflow mapping, change management, increase sales, workflow diagrams, coaching
Where Did Your Clients Go?
Make no mistake we have just witnessed the worst economic decline since the Great Depression.
This quote by Henry Ford is a testament to the importance of building and maintaining a brand for your business. Having a great reputation for what you do is what keeps people coming back for more. If you wait too long to create or improve upon your brand, someone will beat you to the punch which makes it twice as difficult to come up with something new to stand out.
Hello, my name is Gary Holt of Holt Marketing and Management, located in Saginaw, MI. Like many other parts of the country, Michigan has been hit hard with one of the highest unemployment rates in the country. We are looking for effective ways to communicate with our current and future customer base. That quest has led to the development of my blog.
Topics: Saginaw, e-commerce marketing, invest in website, michigan consultant, seo, Michigan, Michigan unemployment rate, make more money, Facebook reveal, internet marketing, internet marketing strategy, website analysis, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, marketingholt.com, HubSpot Tips
- Treat people with respect. Don’t argue or yell.
- Listen carefully before you answer.
- Make every effort to keep promises you make.
- If you can’t resolve the issue, say so politely and, with empathy, apologize.
When a customer feels they have been treated unfairly or that they did not receive what they expected, they will complain.
Topics: branding, brand awareness, profitability, customer service, unique selling, customer complaints, increasing sales, more business, new customers, business success, optimization, happy customers, brand, increase profits, company branding, clients, new business, more sales, increase sales, customer issues
One of the best way to keep customers interested is by creating New Products and Services that are innovative to your industry.
Your organization offers a product or service. You feel that you offer a unique value proposition, tool, or approach that makes you and your company the best fit for anyone looking for that product or service, especially when compared to your competition. But, how do you brand that unique value proposition by consistently delivering the same predictable outcome you are providing and your customer is expecting? Likely you have a plan or process, at least, in your head that you go through every time you need to complete the job.
Topics: marketing strategies, marketing, customer service, diagrams, increasing sales, business success, content developers, increase profits, successful strategies, company branding, business systems, Process Mapping, workflow mapping, increase sales, workflow diagrams
Is Social Media and Inbound Marketing Shifting the Way You Communicate with Your Customers?
Social Media is a fad?