Gary Holt Blog

7 Methods to Jumpstart Your Business Plan in a Stagnated Economy

Posted by Andrea Hewett on Thu, Feb, 05, 2015 @ 10:02 AM

Market Research has shown that people are concerned about business growth in a slow economy. While economy can play a part in hindering sales, a good business plan includes methods of diversification that make this concern a non-issue. I wrote about this in my book The Perpetual Money Machine and I am going to share an excerpt with you regarding this challenge:

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Topics: a good profitability ratio, research and development, business growth rate, business growth, diversification, profitability, business strategy, more business, business success, new product development, profit growth, business process management, an industry leader, business plan, resell customers, mergers and acquisitions, developing a business model, business systems, more sales, analysis, sales strategy, earnings growth rate, accelerated business growth, new products, new market expansion, pricing and merchandising, developing a new business model

Updates to Facebook that will boost Your Brand Awareness Strategy!

Posted by Andrea Hewett on Tue, Feb, 03, 2015 @ 16:02 PM

Facebook has had a lot of buzz lately with changes they are making that will supposedly make it nearly impossible to promote your business, especially without paying. They want to keep the site more social than business so that people won’t get tired of all of the sales pitches and go hang out somewhere else. This is actually a great thing for your Company! If the users are happy with their experience, then when they do notice a reference to your Business, they will respond more favorably to it.

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Topics: customer satisfaction strategies, marketing strategy, branding, brand awareness, marketing strategies, customer service, business strategy, strategies, increasing traffic, website analytics, seo, business success, brand, Facebook reveal, internet marketing, internet marketing strategy, website analysis, inbound marketing plans, successful strategies, analysis, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, marketingholt.com, innovation

5 Steps to Increase Profitability with the RAISE Approach

Posted by Andrea Hewett on Thu, Jan, 08, 2015 @ 16:01 PM

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and keep happy customers, employees, suppliers and investors. I have included excerpts from Chapter 10 of my book: The Perpetual Money Machine to illustrate this method.

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Topics: customer satisfaction strategies, systems, increase profitability, innovation and integration, Saginaw, recruiting, business plan outline, research and development, strategy for recruiting, profitability, profits, metrics, customer service, business strategy, marketing management, process development, michigan consultant, increasing sales, business success, happy customers, increase profits, Gary Holt, profit growth, business process management, competitive strategy, recruitement strategies, key business functions, research, industry structure, finance and information technology, operations, marketplace, business systems, analysis, increase sales, marketingholt.com, innovation, systemize, recruiting strategies, asset accumulation, research methods, sales growth formula, earnings growth rate, finance

Plan 2015 to be the Best Year in Your Business Ever!

Posted by Andrea Hewett on Tue, Dec, 30, 2014 @ 08:12 AM

Most Success is Planning Success


Even if you have talented people, a team culture, good equipment, and so forth; without an accurate sales plan, nothing else matters. Without revenue of some sort; no Organization, Company, or even a Person can survive for long.

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Topics: systems, planning, business strategy, marketing management, process development, strategies, michigan consultant, improve efficiency, gross margins, more business, business success, increase profits, strategic work, marketplace, successful strategies, business systems, more sales, analysis, increase sales, system

The Cause and Effect of Marketing Rules

Posted by Andrea Hewett on Tue, Oct, 14, 2014 @ 16:10 PM
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Topics: sales, marketing strategy, marketing strategies, marketing, customer service, business strategy, marketing plan, outbound marketing, inbound and outbound marketing, increasing sales, more business, new customers, business success, happy customers, internet marketing strategy, profit growth, strategic marketing, strategic, new business, more sales, analysis, internet marketing strategies, inbound marketing, increase sales, marketingholt.com

Big Problems Solved: Be Better at Brand Awareness Strategy

Posted by Andrea Hewett on Wed, Oct, 01, 2014 @ 14:10 PM

The Big Change!

The United States was doing great through most of the late 80’s and 90’s but in the year 2000 things started to change.

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Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, business strategy, marketing management, corporate branding, strategies, business success, change, brand, strategic marketing, successful strategies, company branding, analysis, change management, marketingholt.com

How to Increase Your Gross Margins

Posted by gary holt on Wed, Aug, 20, 2014 @ 12:08 PM

In today’s economic climate a business cannot simply sell its way out of a profit problem. The economy has caused demand to decline and competition is responding by cutting prices in an effort to increase their sales.  Unfortunately, excessive price cutting can be disastrous to everyone’s profits.

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Topics: brand awareness, marketing strategies, customer service, business strategy, marketing plan, marketing management, process development, increasing traffic, gross margins, unique selling, gross margin calculation, increasing sales, business success, happy customers, increase profits, information value, profit margin, gross margin ration, calculate gross margin, gross margin percentage, gross margin calculator, gross profit percentage, increase gross margins, ebook, company branding, business systems, analysis, direct marketing, customer issues, gross margin, gross profit, gross margin formula, what is gross margin, how to calculate gross margin, gross profit margin, increase gross profit, gross margin matrix

The Gross Margin Matrix – Avoiding System Failure

Posted by Andrea Hewett on Fri, Jul, 18, 2014 @ 08:07 AM

In today’s economy, businesses are often having trouble with sales and, most often, with increased sales they are still having profit problems. Why is this? Due to the current economic crises, demand has declined and more often than not, the competition responds by slashing prices to boost sales. What they don't realize is that excessive price cuts are usually harmful to not only their profits, but to everyone's.

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Topics: marketing strategy, brand awareness, marketing strategies, marketing, profitability, profits, customer service, business strategy, marketing plan, marketing management, process development, corporate branding, strategies, improve efficiency, gross margins, Michigan, increasing sales, make more money, business success, happy customers, increase profits, Efficiency Improvements, profit growth, information value, inbound marketing plans, company branding, business systems, analysis, inbound marketing, increase sales, direct marketing, customer issues, innovation, information, system failure

Who Wants to Innovate like Apple?

Posted by gary holt on Fri, Dec, 27, 2013 @ 10:12 AM

*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...

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Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing

Documenting Workflows and Procedures = Time Off

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

In the previous chapters we have discussed what documenting workflows and processes are about and why they are used by various sizes and types of companies. We discussed one of the best positive reasons for documenting workflows- growth and profitability and we also looked at reasons to have documented workflow processes from a risk aversion standpoint. There is another sizeable reason for having your processes documented so employees have clear workflows and expectations- time off.

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Topics: brand awareness, profits, metrics, identity, customer service, diagrams, customer complaints, increasing sales, make more money, more business, business success, increase profits, Investing for retirement, successful strategies, company branding, new business, business systems, Process Mapping, flowcharting, analysis, workflow mapping, increase sales, workflow diagrams, customer issues, information

Workflows and Procedures to Make Your Business Grow

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

As mentioned in the first chapter, businesses of all sizes have workflows and procedures that allow the businesses to succeed by consistently producing products and by having numerous workers produce those products. Without these procedures, the business may or may not generate positive results and it may or may not generate a profit.  Without that profit, the business can’t grow.

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Topics: marketing, profitability, metrics, diagrams, make more money, business success, workflows, internet marketing, market share, successful strategies, company branding, business systems, Process Mapping, flowcharting, analysis, workflow mapping, workflow diagrams

Vision- The Unifying Factor for Change Management

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In change management, a company’s management uses leadership to implement the change to processes, policies, etc with the desired result of acceptance and compliance by the employees. We know that this can be a challenge but a company that takes the time to create a story to tell where they plan on being in the future and how, in general, they will get there will have better prepared employees. That story, that picture for the future, is the company’s vision.

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Topics: brand awareness, re-branding, marketing strategies, profitability, profits, identity, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, inbound and outbound marketing, make more money, more business, business success, optimization, workflows, new product development, happy customers, change, marketplace, successful strategies, Process Mapping, blogs, analysis, workflow mapping, partnership, change management

How Measuring Systems is the Key to Success

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

The measuring of anything is not what most people want to do. When issues seem urgent the last thing our instincts tell us is to stop to measure, but our instincts could be wrong.

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Topics: marketing strategy, Risk Aversion, marketing strategies, profitability, profits, business strategy, marketing management, process development, increasing traffic, inbound and outbound marketing, increasing sales, happy customers, increase profits, strategic marketing, company branding, business systems, more sales, Process Mapping, analysis, workflow mapping, increase sales, blogging strategy, innovation

What will I Gain with Process Mapping and Measuable Results?

Posted by gary holt on Mon, Nov, 26, 2012 @ 11:11 AM
Now you are ready to process map your business and gather data on how the processes are performing. What will you attain by doing this? Well, it depends on where you are at in the transitioning out of your business’ operations. If you are in the early stages or just thinking about selling or handing over the reins then this work can give you:
 
  • Increased profits

  • Having more time off (how often do you hear that getting ready to retire gives you more time off?)

  • Being debt-free

  • Having others run the business for you (exactly what you were wanting)

  • Creating a world-class, international company

  • Having total security and freedom

  • Increasing your income and net worth

  • Building residual income

If you are further along, then you may want to hold on to the business a little longer to reap your new efficiency profits. Or you may want to use the new documentation and examples of new growth to increase the value of your business to the new prospective owners. Either way, it can be quite the ‘WIN-WIN’ for you!

By being able to look at data on how your business processes are operating, you or the new owners can look at the questions below and know that no one may ever have to face these issues again or that there will be data at hand to make an informed decision when they do appear. Questions such as: 

  • Are you frustrated because your sales aren’t growing like you know they could be?

  • Are you disappointed because your people didn’t get the job done on time, and you lost a customer because of it?

  • Are you wondering why your profit margins aren’t growing like you want (and need) them to?

  • Are you wondering why your employees don’t do what you ask?

  • Where the cash is at year-end after taxes?

So by process mapping and collecting data to make decisions to improve operations, you have made your business more valuable, enabling you ask more for your company. This also gives valid working documentation to the new owner or prospective owners on how to run the business. They can use this information tomake successful decisions just like you have all these years; decisions that have allowed you to be in the top 4% of all businesses.

Of course, we at Holt Marketing and Management Services would be happy to work with you and discuss helping you process map your business functions to help capture data to make better decisions, bring in more sales, and harness the Synergy Factor. Contact us today.

 

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Topics: profits, increasing sales, make more money, more business, business success, increase profits, Gary Holt, information value, Investing for retirement, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, retirement, information

Leadership for Change

Posted by gary holt on Mon, Nov, 26, 2012 @ 10:11 AM

If dealing with change in your work force feels like a battle of wills then you need to step back and rethink the issue.  When changing any part of the structure in the workplace such as procedures, processes, or responsibilities, getting the employees ‘on board’ can be handled in two ways- a dictate from management passed down to be followed by fear of punishment or a change to be implemented through the leadership of your process.

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Topics: Risk Aversion, brand awareness, profitability, customer service, business strategy, corporate branding, increasing traffic, gross margins, Liability, customer complaints, increasing sales, more business, business success, optimization, workflows, happy customers, change, brand, increase profits, internet marketing strategy, successful strategies, business systems, more sales, Process Mapping, analysis, change management, internet marketing strategies, increase sales, customer issues

Profitability- It Does All Come Down to Brass Tacks

Posted by gary holt on Mon, Nov, 26, 2012 @ 10:11 AM

Not too many businesses succeed without looking at how their operations perform.  This may be a simple looking at the books at the end of the month to see whether there is any money left or not. But the businesses that really succeed, and as we here at Holt Marketing and Management Services believe in, those businesses that have nearly unlimited growth and amazing cash flow achieve this feat by REALLY measuring their businesses performance and acting upon what they learn.

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Topics: profitability, profits, metrics, website analytics, increasing sales, make more money, increase profits, website analysis, inbound marketing plans, market share, successful strategies, business systems, analysis, inbound marketing, increase sales

Six Sigma Process Improvements save big money!

Posted by gary holt on Mon, Nov, 26, 2012 @ 08:11 AM

Not too many businesses succeed without looking at how their processes perform. This starts by analyzing the numbers to see if you are on budget. But the businesses that really succeed and achieve this feat also measure those key performance indicators that cause variance. Then they act upon what they learn.

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Topics: marketing strategy, profitability, profits, metrics, customer service, business strategy, process development, Efficiency, increasing sales, new customers, business success, workflows, happy customers, change, increase profits, Efficiency Improvements, The Perpetual Money Machine, Six Sigma, successful strategies, new business, business systems, more sales, Process Mapping, analysis, workflow mapping, change management, increase sales, workflow diagrams, coaching