Gary Holt Blog

Work Until You’re 80? Business Owner or Not, You Might Have To…

Posted by gary holt on Fri, Jun, 17, 2016 @ 11:06 AM

It’s not financially possible to retire at 65!

Longevity experts are reporting more and more people are living to 100 years of age. If a person retires even at age 62, that would mean you would need a reliable income without working for 38 years. If you max out social security at $20,000 per year but you require $50,000 per year, that means you would need to draw down on savings at $30,000 per year. You would need over $1,400,000 in cash savings in after tax dollars to retire. If you sell your business capital, your tax is 25% Federal plus State Tax of another 7% or 32% total. So you would need to sell the business (which includes paying off all liabilities) for $2,000,000 cash, paying $640,000 in taxes to end up with $1,160,000 for retirement. Or you could keep the business going until you reach your late 70’s or early 80’s.

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Topics: customer satisfaction strategies, systems, recruiting, business systems, Process Mapping, system, retirement, hiring

How to Sell People What They Want to Increase Market Share

Posted by Andrea Hewett on Wed, Apr, 06, 2016 @ 10:04 AM

If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. The decision is made instantly. Research has shown that a visual message has 3 or 4 seconds, a written message is determined in just the headline (or within 1 minute), and a sales presentation is made or lost in the first 3 minutes; so beginning decisions are not made irrationally but emotionally.

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Topics: customer satisfaction strategies, systems, increase profitability, sales, research and development, profitability, customer service, business strategy, strategies, buyer persona, increasing sales, more business, increase profits, profit growth, competitive strategy, market share, buyer personas, call centers, customer database, research, successful strategies, business systems, more sales, increase sales, system, systemize, sales strategy, customer list, increase market share, increasing market share

What Your Construction Project Manager Needs for Goal Alignment

Posted by Andrea Hewett on Fri, Jun, 26, 2015 @ 16:06 PM

As a Project Manager, you carry the weight of the Company on your shoulders. You are responsible for creating clear, attainable objectives and building the requirements for each project. Once you have set these goals, it is your job to manage your staff through the constraints that you have set up for cost, quality, time, and scope. Of course, you already knew all of that.

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Topics: profitability, process development, michigan consultant, project management training, workflows, management leadership, profit growth, business process management, construction project manager, six sigma project management, project cost management, project management tools, contractor operations team, business systems, workflow mapping, change management, productivity, workflow diagrams, business valuation, company valuation, project manager, project management, project management consulting, contractor operations, construction operations, construction operations team

Business Growth and the Mindset of the Entrepreneur

Posted by Andrea Hewett on Thu, Feb, 26, 2015 @ 15:02 PM

The Entrepreneur’s Point of View

What or who is an entrepreneur? Dictionary.com defines it as - “a person who organizes and manages any enterprise, usually with considerable initiative and risk.”

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Topics: innovation and integration, marketing strategy, business growth rate, business growth, diversification, business strategy, Proprietary Systemic Differentiation, business success, new product development, competitive strategy, Entrepreneur, market share, preferentially differentiates, market expansion, business systems, innovation, earnings growth rate, increase market share, new products, expand your market

7 Methods to Jumpstart Your Business Plan in a Stagnated Economy

Posted by Andrea Hewett on Thu, Feb, 05, 2015 @ 10:02 AM

Market Research has shown that people are concerned about business growth in a slow economy. While economy can play a part in hindering sales, a good business plan includes methods of diversification that make this concern a non-issue. I wrote about this in my book The Perpetual Money Machine and I am going to share an excerpt with you regarding this challenge:

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Topics: a good profitability ratio, research and development, business growth rate, business growth, diversification, profitability, business strategy, more business, business success, new product development, profit growth, business process management, an industry leader, business plan, resell customers, mergers and acquisitions, developing a business model, business systems, more sales, analysis, sales strategy, earnings growth rate, accelerated business growth, new products, new market expansion, pricing and merchandising, developing a new business model

8 Ideas on how to become an Industry Leader and Ooze Profitability

Posted by Andrea Hewett on Tue, Jan, 13, 2015 @ 10:01 AM

It has been fifteen years since The Synergy Factor was first published and eight years since The Perpetual Money Machine was published. A lot has happened in the interim. I have worked with clients who have experienced business disaster as well as incredible success. I have worked with hundreds of Businesses and Organizations, learned much, and affected the lives of many people along the way. In short, the years have been challenging, rewarding, and without concern for anything except to learn to get it right.

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Topics: systems, increase profitability, innovation and integration, a good profitability ratio, The Synergy Factor, profitability, profits, business strategy, business success, increase profits, profit growth, The Perpetual Money Machine, business process management, competitive strategy, an industry leader, successful strategies, business systems, innovation, system, systemize, variance

5 Steps to Increase Profitability with the RAISE Approach

Posted by Andrea Hewett on Thu, Jan, 08, 2015 @ 16:01 PM

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and keep happy customers, employees, suppliers and investors. I have included excerpts from Chapter 10 of my book: The Perpetual Money Machine to illustrate this method.

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Topics: customer satisfaction strategies, systems, increase profitability, innovation and integration, Saginaw, recruiting, business plan outline, research and development, strategy for recruiting, profitability, profits, metrics, customer service, business strategy, marketing management, process development, michigan consultant, increasing sales, business success, happy customers, increase profits, Gary Holt, profit growth, business process management, competitive strategy, recruitement strategies, key business functions, research, industry structure, finance and information technology, operations, marketplace, business systems, analysis, increase sales, marketingholt.com, innovation, systemize, recruiting strategies, asset accumulation, research methods, sales growth formula, earnings growth rate, finance

Find your Synergy Factor in Finance and Increase Profits Dramatically

Posted by Andrea Hewett on Tue, Jan, 06, 2015 @ 13:01 PM

I’m finding that many of my clients are benefitting the most from Finance plans. Because I’m seeing a real need for this, I decided to include an excerpt from Chapter Six of my book The Synergy Factor on The Finance and Information Team:

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Topics: systems, profitability, profits, business strategy, strategies, Efficiency, improve efficiency, gross margins, make more money, business success, increase profits, Efficiency Improvements, profit growth, successful strategies, business systems, innovation, system, finance

Plan 2015 to be the Best Year in Your Business Ever!

Posted by Andrea Hewett on Tue, Dec, 30, 2014 @ 08:12 AM

Most Success is Planning Success


Even if you have talented people, a team culture, good equipment, and so forth; without an accurate sales plan, nothing else matters. Without revenue of some sort; no Organization, Company, or even a Person can survive for long.

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Topics: systems, planning, business strategy, marketing management, process development, strategies, michigan consultant, improve efficiency, gross margins, more business, business success, increase profits, strategic work, marketplace, successful strategies, business systems, more sales, analysis, increase sales, system

Be the Perpetual Entrepreneur - Propel Your Business into the Future!

Posted by Andrea Hewett on Tue, Dec, 23, 2014 @ 11:12 AM

The Situation

Organizations have concerns about the following:

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Topics: Saginaw, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, business strategy, marketing management, process development, Efficiency, michigan consultant, improve efficiency, increasing sales, make more money, more business, business success, optimization, change, increase profits, Efficiency Improvements, Gary Holt, profit growth, strategic marketing, Entrepreneur, successful strategies, michigan marketing, business systems, more sales, Process Mapping, change management, increase sales, productivity, marketingholt.com, innovation

Break on through to the Other Side of Productivity

Posted by Andrea Hewett on Mon, Dec, 08, 2014 @ 16:12 PM

Break-through Improvement


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Topics: customer service, business strategy, process development, michigan consultant, improve efficiency, customer complaints, Proprietary Systemic Differentiation, buyer persona, business success, buyer personas, successful strategies, business systems, Process Mapping, marketingholt.com, customer issues

Ways to Increase Profit: The New Leadership Training

Posted by Andrea Hewett on Thu, Dec, 04, 2014 @ 09:12 AM

The New Leadership Training

What does it take to run an Organization smoothly? You know that when you hire a new employee, you have to train them so they know how to do the job the way you want it done. But how do you guarantee that they are getting the best training? Is training all that important? Of course it is! Without proper training, your company will suffer losses due to errors and re-work so you are essentially paying someone that costs you money instead of making you money.

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Topics: profits, process development, Efficiency, improve efficiency, Efficiency Improvements, profit growth, strategic work, successful strategies, business systems, Process Mapping, productivity, marketingholt.com, coaching, innovation

The Definitive Guide to Increasing Your Gross Margins

Posted by Andrea Hewett on Mon, Nov, 17, 2014 @ 16:11 PM

Increasing Profit through Productivity

Your business is doing well, it may even be doing great; but could it be better? This is something we ask ourselves on a daily basis and make sure to ask our clients. Are you where you should be when it comes to Key Performance Indicators? You should be monitoring and measuring your performance in four main areas: Management, Operations, Sales & Marketing, and Finance. If you think you have it covered, you might already be in trouble…you should know, without a doubt, that you have it covered.

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Topics: saginaw marketing, profitability, profits, process development, Efficiency, michigan consultant, improve efficiency, gross margins, increase profits, Efficiency Improvements, Gary Holt, profit growth, michigan marketing, business systems, Process Mapping, productivity

Creating the Elusive Worktopia to Increase Growth

Posted by Andrea Hewett on Fri, Oct, 31, 2014 @ 15:10 PM

Change to be Better

Change to be better is a methodical business practice of ever-changing strategies and innovation. A core belief of this method is that success is in learning and creating and passion. Most people don’t change their business practices because they believe that what they are doing is the best way. Unfortunately, the reasoning behind this is because it is how they were taught and, in some cases, tweaked by the individual based on their own strengths and abilities. It is what they are comfortable with, and many fear the unknown.

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Topics: strategies, michigan consultant, improve efficiency, workflows, change, Efficiency Improvements, profit growth, information value, strategic work, task list, successful strategies, business systems, change management, coaching, innovation, tasks

Marketing Rules: Impact the Critical Areas of Your Business

Posted by Andrea Hewett on Thu, Oct, 16, 2014 @ 15:10 PM

In part 4 of our Marketing Rules series, we focus on the steps you need to take to increase production, reduce errors, and avoid stress (as you can see in the illustration to the left, this is very important!)

If you aren’t up to date with the series you can read them on our blog, just be sure to start with "The 10 Most Important Rules of Smart Marketing in the New Economy." I've also listed them all below, in series order, to give you easy access:

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Topics: planning, marketing, saginaw marketing, profitability, profits, marketing plan, marketing management, process development, Efficiency, michigan consultant, improve efficiency, diagrams, make more money, increase profits, Efficiency Improvements, profit growth, michigan marketing, business systems, Process Mapping, marketingholt.com

Struggling to Find and Keep Top Talent? Best Recruiting Strategies...

Posted by Andrea Hewett on Fri, Sep, 26, 2014 @ 12:09 PM

Do you have a need to expand your workforce?

Do you stuggle to find and keep top talent for your important positions?

Do you have a recurring need to hire large volumes of employees?

Do you need to enhance, replace or institute a consistent recruitment process?

Great employees can make a big difference. Good, committed people that can deliver goals and build capacity are essential to a business. There are a lot of good people looking for good jobs, or wishing they had better jobs. But good or not, how do you if know they are right for your company? The best practice is to follow the key components of the hiring process. Whether you are looking for white collar, blue collar, or no collar; the key components of the hiring process is the same:

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Topics: time management, planning, recruiting, strategies, business success, strategic partnership, strategic work, recruitement strategies, recruiter, recruiters, finding good employees, finding great employees, successful strategies, business systems, recruiting strategies, recruitment, how to find good employees, hiring, looking for new hires

Click Here to Make Your Job Easier!

Posted by Andrea Hewett on Thu, Sep, 11, 2014 @ 15:09 PM

Your job is harder than mine. Although I am a CEO, responsible for daily operations for both my own business and that of my clients, this statement still has the potential for truth due to the systems and processes I have put in place.

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Topics: marketing strategies, marketing, customer service, diagrams, increasing sales, business success, content developers, increase profits, successful strategies, company branding, business systems, Process Mapping, workflow mapping, increase sales, workflow diagrams

What Cartoons Teach Us about Process Improvement

Posted by Andrea Hewett on Mon, Sep, 08, 2014 @ 13:09 PM

Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends.”

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Topics: business strategy, process development, strategies, Efficiency, michigan consultant, improve efficiency, Michigan, Proprietary Systemic Differentiation, increasing sales, business success, workflows, increase profits, Efficiency Improvements, successful strategies, business systems, more sales, Process Mapping, increase sales, system failure

How to Increase Your Gross Margins

Posted by gary holt on Wed, Aug, 20, 2014 @ 12:08 PM

In today’s economic climate a business cannot simply sell its way out of a profit problem. The economy has caused demand to decline and competition is responding by cutting prices in an effort to increase their sales.  Unfortunately, excessive price cutting can be disastrous to everyone’s profits.

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Topics: brand awareness, marketing strategies, customer service, business strategy, marketing plan, marketing management, process development, increasing traffic, gross margins, unique selling, gross margin calculation, increasing sales, business success, happy customers, increase profits, information value, profit margin, gross margin ration, calculate gross margin, gross margin percentage, gross margin calculator, gross profit percentage, increase gross margins, ebook, company branding, business systems, analysis, direct marketing, customer issues, gross margin, gross profit, gross margin formula, what is gross margin, how to calculate gross margin, gross profit margin, increase gross profit, gross margin matrix

The Business Plan that Never Fails

Posted by Andrea Hewett on Fri, Aug, 08, 2014 @ 15:08 PM

Most organizations don’t spend enough truly productive time attempting to improve the contol of their organization; these steps include oversight, measurement and manipulation of the organization’s processes to fulfill the organization’s sales and profit projections and the expectations of their customers.

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Topics: profitability, profits, customer service, marketing plan, Efficiency, improve efficiency, make more money, new customers, business success, new product development, happy customers, increase profits, Gary Holt, profit growth, strategic, business systems, customer issues

Firefighting 101: Systems keep your Business from Going up in Flames

Posted by Andrea Hewett on Tue, Jul, 22, 2014 @ 11:07 AM

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Topics: saginaw marketing, process development, Efficiency, michigan consultant, improve efficiency, business success, increase profits, Efficiency Improvements, michigan marketing, business systems, Process Mapping

The Gross Margin Matrix – Avoiding System Failure

Posted by Andrea Hewett on Fri, Jul, 18, 2014 @ 08:07 AM

In today’s economy, businesses are often having trouble with sales and, most often, with increased sales they are still having profit problems. Why is this? Due to the current economic crises, demand has declined and more often than not, the competition responds by slashing prices to boost sales. What they don't realize is that excessive price cuts are usually harmful to not only their profits, but to everyone's.

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Topics: marketing strategy, brand awareness, marketing strategies, marketing, profitability, profits, customer service, business strategy, marketing plan, marketing management, process development, corporate branding, strategies, improve efficiency, gross margins, Michigan, increasing sales, make more money, business success, happy customers, increase profits, Efficiency Improvements, profit growth, information value, inbound marketing plans, company branding, business systems, analysis, inbound marketing, increase sales, direct marketing, customer issues, innovation, information, system failure

Can you predict the future?

Posted by gary holt on Wed, Jan, 01, 2014 @ 15:01 PM

Organizations succeed because of good planning. When your organization started years ago, someone had a plan to present to those who would invest their time and/or money into this new venture. That planning allowed the organization to get up and running. It was the basis from which people began working towards the future, to get your organization to the point it's at today- preparing to transition the organization to another set of hands or to ensure that the organization will continue on requires a new type of planning process.

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Topics: sales, branding, marketing strategies, profits, strategies, optimization, Investing for retirement, successful strategies, clients, new business, business systems, retirement

Who Wants to Innovate like Apple?

Posted by gary holt on Fri, Dec, 27, 2013 @ 10:12 AM

*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...

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Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing

Documenting Workflows and Procedures = Time Off

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

In the previous chapters we have discussed what documenting workflows and processes are about and why they are used by various sizes and types of companies. We discussed one of the best positive reasons for documenting workflows- growth and profitability and we also looked at reasons to have documented workflow processes from a risk aversion standpoint. There is another sizeable reason for having your processes documented so employees have clear workflows and expectations- time off.

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Topics: brand awareness, profits, metrics, identity, customer service, diagrams, customer complaints, increasing sales, make more money, more business, business success, increase profits, Investing for retirement, successful strategies, company branding, new business, business systems, Process Mapping, flowcharting, analysis, workflow mapping, increase sales, workflow diagrams, customer issues, information

Workflows and Processes- Holt’s Experience

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

Do I have your ear now for the importance of having workflows documented and formally available as training and coaching tools for employees? There are just so many reasons to have this work done but the next question is how do you get that work completed?

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Topics: Risk Aversion, profits, customer service, increasing traffic, outbound marketing, michigan consultant, business success, optimization, workflows, happy customers, increase profits, clients, business systems, flowcharting, workflow mapping, workflow diagrams, marketingholt.com, customer issues

Workflows and Procedures to Make Your Business Grow

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

As mentioned in the first chapter, businesses of all sizes have workflows and procedures that allow the businesses to succeed by consistently producing products and by having numerous workers produce those products. Without these procedures, the business may or may not generate positive results and it may or may not generate a profit.  Without that profit, the business can’t grow.

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Topics: marketing, profitability, metrics, diagrams, make more money, business success, workflows, internet marketing, market share, successful strategies, company branding, business systems, Process Mapping, flowcharting, analysis, workflow mapping, workflow diagrams

Risk Aversion- Preventing Loss by Having Workflows Documented

Posted by gary holt on Tue, Nov, 27, 2012 @ 09:11 AM

Another benefit of having your workflows documented and committed to being followed is more than just profitability it's peace of mind. Knowing that the day when a client or government agency comes in to audit you for safety or quality you can produce examples of employees following your documented processes and that the critical processes have been documented to save you and your company from financial risk, potential liability and ruin.

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Topics: Risk Aversion, marketing strategies, marketing, profitability, metrics, strategies, diagrams, Liability, customer complaints, increasing sales, business success, optimization, workflows, information value, business systems, Process Mapping, flowcharting, workflow mapping, workflow diagrams, customer issues

Process Mapping- Capturing the Value You Built into Your Business

Posted by gary holt on Tue, Nov, 27, 2012 @ 09:11 AM

In our previous chapter we have discussed the importance of process mapping or documenting workflows and how these help successful businesses large and small. This chapter looks at what process maps and workflows diagramming is all about. If you have further questions or would like assistance in mapping out your processes then feel free to contact Holt Marketing at the bottom of the page.

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Topics: profitability, profits, metrics, make more money, more business, new customers, business success, optimization, workflows, clients, new business, business systems, more sales, Process Mapping, flowcharting

The Personal Side of Change Influence

Posted by gary holt on Mon, Nov, 26, 2012 @ 13:11 PM

One often finds that even after successfully implementing process maps and workflows that there are still obstacles in the way of their operations. Since the work already done was a systematic analysis of how the process should be done, it may not mirror how people who operate the process think and behave. This difference in how they view the changes and implementation of a standardized ‘method of thinking’ may be enough to cause them to resist the changes that have been implemented by the efforts of the process mapping.

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Topics: marketing strategies, customer service, business strategy, marketing plan, process development, michigan consultant, diagrams, customer complaints, increasing sales, business success, workflows, happy customers, change, successful strategies, new business, business systems, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, marketingholt.com, customer issues, information