Marketing has been given quite the stigma in recent years. When you say you work in marketing, people tend to assume you spend all day on the phone bothering people who don’t need your products or services. Another misconception is that you just want to make money off of promoting their business, riding their shirttails after years of hard work has started to pay off.
Gary Holt Blog
Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, saginaw marketing, marketing management, corporate branding, michigan consultant, business success, brand, michigan marketing, marketingholt.com
This is our third blog in our series Big Problems Solved... to read the first two, you can read blog #1 here: Big Problems Solved: Be Better at Brand Awareness Strategy or blog # 2 here: Big Problems Solved: Be Better at Marketing Your Business
Topics: sales, marketing strategy, branding, brand awareness, marketing strategies, marketing, business strategy, corporate branding, strategies, business success, brand, successful strategies, michigan marketing, company branding, more sales, marketingholt.com, innovation
The Big Change!
The United States was doing great through most of the late 80’s and 90’s but in the year 2000 things started to change.
Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, business strategy, marketing management, corporate branding, strategies, business success, change, brand, strategic marketing, successful strategies, company branding, analysis, change management, marketingholt.com
In today’s economy, businesses are often having trouble with sales and, most often, with increased sales they are still having profit problems. Why is this? Due to the current economic crises, demand has declined and more often than not, the competition responds by slashing prices to boost sales. What they don't realize is that excessive price cuts are usually harmful to not only their profits, but to everyone's.
Topics: marketing strategy, brand awareness, marketing strategies, marketing, profitability, profits, customer service, business strategy, marketing plan, marketing management, process development, corporate branding, strategies, improve efficiency, gross margins, Michigan, increasing sales, make more money, business success, happy customers, increase profits, Efficiency Improvements, profit growth, information value, inbound marketing plans, company branding, business systems, analysis, inbound marketing, increase sales, direct marketing, customer issues, innovation, information, system failure
A brand is the identity of a product, service or business. A brand can take many forms including a name, slogan, sign, symbol and color combination. A legally protected brand name is called a Trademark. Branding has evolved to encompass identity; it reflects the personality of a service, company or product.
*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...
Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing
Part 1: What you really need to know about blogging
Build Your Website with a Blog
A blog is simply an online journal or web log. A blog is the easiest, most effective way to communicate and build trust with your target market. Unlike most websites, a blog allows you to enter information when YOU want to enter information! There is no special coding or a phone call to your web master to add content to a blog. YOU enter it, YOU control it, and YOU build it.
Part 2: What you really need to know about blogging
The ROI of blogging
In Part 1, we talked about the importance of building your website with a blog strategy. In this post, I will show you how we tested the concept and the results of our testing.
You won’t find too many businesses who adamantly profess that they don't need a website. A website is the equivalent of a Yellow Pages ad of yesteryear. To coordinate the efforts to bring people to your business via the web, telephone, or in person, the modern business now has to move past just having a website; they must move into social media. Social media tools involve having presences on Facebook, Twitter, or just a friendly newsletter or blog update to clients in a manner that drives their attention back to you and your business when they, or one of their friends, needs your product and services.
Topics: branding, brand awareness, marketing strategies, corporate branding, e-commerce marketing, invest in website, strategies, increasing traffic, outbound marketing, website analytics, make more money, Facebook reveal, content developers, increase profits, successful strategies, company branding, trademark, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy
In the market over the next five years, small companies will have to create strategic alliances to grow because the Pace of Change will not allow them, by themselves, to accumulate all the skills and resources required to leverage opportunities before their competitors do. I’m talking about two or more organizations collaborating for mutual economic gain.
Topics: business strategy, marketing plan, corporate branding, strategies, increasing traffic, michigan consultant, Michigan, strategic alliance, increasing sales, make more money, more business, business success, happy customers, increase profits, internet marketing, adrift in the internet, information value, b2b marketing, strategic marketing, strategic partnership, strategic, market share, prospecting, allianace, business systems, partnership, trademark, B2B prospecting, increase sales, customer issues, information
If dealing with change in your work force feels like a battle of wills then you need to step back and rethink the issue. When changing any part of the structure in the workplace such as procedures, processes, or responsibilities, getting the employees ‘on board’ can be handled in two ways- a dictate from management passed down to be followed by fear of punishment or a change to be implemented through the leadership of your process.
Topics: Risk Aversion, brand awareness, profitability, customer service, business strategy, corporate branding, increasing traffic, gross margins, Liability, customer complaints, increasing sales, more business, business success, optimization, workflows, happy customers, change, brand, increase profits, internet marketing strategy, successful strategies, business systems, more sales, Process Mapping, analysis, change management, internet marketing strategies, increase sales, customer issues