If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. The decision is made instantly. Research has shown that a visual message has 3 or 4 seconds, a written message is determined in just the headline (or within 1 minute), and a sales presentation is made or lost in the first 3 minutes; so beginning decisions are not made irrationally but emotionally.
Gary Holt Blog
Topics: customer satisfaction strategies, systems, increase profitability, sales, research and development, profitability, customer service, business strategy, strategies, buyer persona, increasing sales, more business, increase profits, profit growth, competitive strategy, market share, buyer personas, call centers, customer database, research, successful strategies, business systems, more sales, increase sales, system, systemize, sales strategy, customer list, increase market share, increasing market share
This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.
Topics: sales, saginaw marketing, customer service, business strategy, michigan consultant, Michigan, customer complaints, buyer persona, business success, new product development, happy customers, Gary Holt, buyer personas, call centers, customer database, michigan marketing, marketingholt.com, customer issues, telemarketing, customer list
As stated in Gary Holt’s The Perpetual Money Machine, one of the best ways of generating new business is to resell to existing customers. Most businesses that have been around for a few years will have a pretty sizeable customer list or database that they may not be doing much with except having a gut feel that there has to be something useful to do with that aging list.
Topics: branding, e-commerce marketing, strategies, inbound and outbound marketing, brand, increase profits, internet marketing strategy, adrift in the internet, call centers, prospecting, customer database, successful strategies, blogs, social media, facebook marketing strategy, blogging strategy, telemarketing, customer list