Gary Holt Blog

Customer Service Issues: How to Resolve Complaints in Four Steps

Posted by Andrea Hewett on Wed, Apr, 06, 2016 @ 10:04 AM

You may have heard of the saying “Good news travels fast. Bad news travels faster.” This can become apparent in word-of-mouth comments regarding your Customer Service. However, now that information is being spread and monitored in different ways, researchers are discovering new rules. By scanning people’s brains and tracking their e-mails and online posts, neuroscientists and psychologists have found that good news can spread faster and farther than disasters and sob stories.

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Topics: identity, customer service, customer complaints, new customers, happy customers, Gary Holt, clients, social media, customer issues

7 Employee Engagement Ideas: Why My Job is Terrifying and I Love It!

Posted by Andrea Hewett on Fri, Jul, 31, 2015 @ 14:07 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc.

My job frightens me. No, I'm not a Lion Tamer. I don't walk the high-wire or fly on a trapeze. I don't swim with the sharks (literally or figuratively). I am a Business Consultant.

You may be laughing right now and asking yourself, “What’s so scary about business consulting?” It’s true that there is no immediate danger to my life or well-being in my line of work. And while the possibility exists that a client could get angry or fire me because they don’t like the results they are getting, I don’t stress over that at all…

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Topics: performance improvement plan sample, performance improvement plan template, increase productivity, improve productivity, improve efficiency, performance improvement plan, performance improvement plan examples employee, employee performance improvement plan example, improve employee performance, employee performance improvement plan sample, employee engagement ideas, Efficiency Improvements, Gary Holt, performance improvement plan examples, improving employee performance, employee performance improvement plan template, improving productivity, productivity, performance improvement plan example, performance improvement, employee performance improvement plan, employee productivity, increasing workplace productivity

5 Steps to Increase Profitability with the RAISE Approach

Posted by Andrea Hewett on Thu, Jan, 08, 2015 @ 16:01 PM

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and keep happy customers, employees, suppliers and investors. I have included excerpts from Chapter 10 of my book: The Perpetual Money Machine to illustrate this method.

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Topics: customer satisfaction strategies, systems, increase profitability, innovation and integration, Saginaw, recruiting, business plan outline, research and development, strategy for recruiting, profitability, profits, metrics, customer service, business strategy, marketing management, process development, michigan consultant, increasing sales, business success, happy customers, increase profits, Gary Holt, profit growth, business process management, competitive strategy, recruitement strategies, key business functions, research, industry structure, finance and information technology, operations, marketplace, business systems, analysis, increase sales, marketingholt.com, innovation, systemize, recruiting strategies, asset accumulation, research methods, sales growth formula, earnings growth rate, finance

Be the Perpetual Entrepreneur - Propel Your Business into the Future!

Posted by Andrea Hewett on Tue, Dec, 23, 2014 @ 11:12 AM

The Situation

Organizations have concerns about the following:

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Topics: Saginaw, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, business strategy, marketing management, process development, Efficiency, michigan consultant, improve efficiency, increasing sales, make more money, more business, business success, optimization, change, increase profits, Efficiency Improvements, Gary Holt, profit growth, strategic marketing, Entrepreneur, successful strategies, michigan marketing, business systems, more sales, Process Mapping, change management, increase sales, productivity, marketingholt.com, innovation

When Google Read Our Blog…

Posted by Andrea Hewett on Mon, Nov, 24, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: websites, Marketing Using Google, website analytics, michigan consultant, seo, Michigan, internet marketing, internet marketing strategy, Gary Holt, blogs, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com, long tail keywords, blogging strategy, Google

The Definitive Guide to Increasing Your Gross Margins

Posted by Andrea Hewett on Mon, Nov, 17, 2014 @ 16:11 PM

Increasing Profit through Productivity

Your business is doing well, it may even be doing great; but could it be better? This is something we ask ourselves on a daily basis and make sure to ask our clients. Are you where you should be when it comes to Key Performance Indicators? You should be monitoring and measuring your performance in four main areas: Management, Operations, Sales & Marketing, and Finance. If you think you have it covered, you might already be in trouble…you should know, without a doubt, that you have it covered.

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Topics: saginaw marketing, profitability, profits, process development, Efficiency, michigan consultant, improve efficiency, gross margins, increase profits, Efficiency Improvements, Gary Holt, profit growth, michigan marketing, business systems, Process Mapping, productivity

Knowing Your Buyer Persona: Why it’s Essential to Increasing Profits

Posted by Andrea Hewett on Wed, Nov, 05, 2014 @ 11:11 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: sales, saginaw marketing, customer service, business strategy, michigan consultant, Michigan, customer complaints, buyer persona, business success, new product development, happy customers, Gary Holt, buyer personas, call centers, customer database, michigan marketing, marketingholt.com, customer issues, telemarketing, customer list

The Business Plan that Never Fails

Posted by Andrea Hewett on Fri, Aug, 08, 2014 @ 15:08 PM

Most organizations don’t spend enough truly productive time attempting to improve the contol of their organization; these steps include oversight, measurement and manipulation of the organization’s processes to fulfill the organization’s sales and profit projections and the expectations of their customers.

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Topics: profitability, profits, customer service, marketing plan, Efficiency, improve efficiency, make more money, new customers, business success, new product development, happy customers, increase profits, Gary Holt, profit growth, strategic, business systems, customer issues

Oversight: The Real Value of Management

Posted by Andrea Hewett on Fri, Aug, 01, 2014 @ 16:08 PM

Once projects or work is assigned or delegated, it is the responsibility of that position’s manager to make sure the tasks within the project are completed. The best way is the proactive approach. Proactive means that the oversight manager has access to task lists and checks dates far enough in advance of the due date to be sure tasks are completed and work gets done.

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Topics: time management, planning, Efficiency, improve efficiency, workflows, Efficiency Improvements, Gary Holt, task list, marketingholt.com, tasks

How We Increased our Lead Generation by 28%

Posted by Andrea Hewett on Fri, Jul, 11, 2014 @ 14:07 PM

In many parts of the country, we have been hit hard with high unemployment rates. This has resulted in a serious need to better communicate with both current and potential new customers.

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Topics: websites, sales, marketing strategy, marketing strategies, business strategy, how to launch a product, e-commerce marketing, invest in website, strategies, unique selling, Michigan unemployment rate, increasing sales, business success, optimization, change, Facebook reveal, increase profits, internet marketing, internet marketing strategy, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, more sales, social media, internet marketing strategies, facebook marketing strategy, increase sales, leads

How To Cold Call Sales: Does Telephone Cold Calling Work?

Posted by Andrea Hewett on Wed, Jul, 09, 2014 @ 12:07 PM

Does Telephone Cold Calling Work?

The telephone is the fastest method for doing market research

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Topics: sales, strategies, Gary Holt, strategic, call centers, prospecting, successful strategies, more sales, social media, facebook marketing strategy, telemarketing, leads

The Merits of Facebook

Posted by Andrea Hewett on Tue, Jun, 24, 2014 @ 17:06 PM

Continuing with our theme of social media, we delve into the merits of Facebook

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Topics: websites, marketing strategy, marketing strategies, marketing, business strategy, marketing management, Michigan, inbound and outbound marketing, make more money, more business, business success, Facebook reveal, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, strategic marketing, michigan marketing, more sales, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com

How Social Media Shifts the Way You Communicate with Your Customers

Posted by Rich Droste on Fri, Jun, 20, 2014 @ 14:06 PM

Facebook is not just for socializing anymore.

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Topics: websites, Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, identity, marketing management, increasing traffic, outbound marketing, michigan consultant, Michigan, unique selling, traffic, inbound and outbound marketing, increasing sales, more business, new customers, business success, optimization, Facebook reveal, increase profits, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, profit growth, b2b marketing, videos, michigan marketing, new business, more sales, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, marketingholt.com, blogging strategy

Super Sales Teams: Think Like an Entrepreneur, Sell like a Pro part 3

Posted by Rich Droste on Tue, Jun, 17, 2014 @ 14:06 PM

Superstar Sales

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Topics: Saginaw, sales, brand awareness, saginaw marketing, profitability, profits, strategies, gross margins, Michigan, unique selling, ebooks, inbound and outbound marketing, increasing sales, make more money, business success, brand, increase profits, Gary Holt, profit growth, The Perpetual Money Machine, Entrepreneur, prospecting, successful strategies, ebook, more sales, inbound marketing, increase sales, leads

Does a Marketing Strategy Require Social Media?

Posted by gary holt on Tue, Feb, 11, 2014 @ 13:02 PM

More businesses don’t use social media than do. Most businesses still use conventional marketing the same way that it’s been done for the last 50 years. Most businesses still think that to succeed in marketing you just have to get your name out there.

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Topics: marketing, strategies, Gary Holt, more sales, social media

What will I Gain with Process Mapping and Measuable Results?

Posted by gary holt on Mon, Nov, 26, 2012 @ 11:11 AM
Now you are ready to process map your business and gather data on how the processes are performing. What will you attain by doing this? Well, it depends on where you are at in the transitioning out of your business’ operations. If you are in the early stages or just thinking about selling or handing over the reins then this work can give you:
 
  • Increased profits

  • Having more time off (how often do you hear that getting ready to retire gives you more time off?)

  • Being debt-free

  • Having others run the business for you (exactly what you were wanting)

  • Creating a world-class, international company

  • Having total security and freedom

  • Increasing your income and net worth

  • Building residual income

If you are further along, then you may want to hold on to the business a little longer to reap your new efficiency profits. Or you may want to use the new documentation and examples of new growth to increase the value of your business to the new prospective owners. Either way, it can be quite the ‘WIN-WIN’ for you!

By being able to look at data on how your business processes are operating, you or the new owners can look at the questions below and know that no one may ever have to face these issues again or that there will be data at hand to make an informed decision when they do appear. Questions such as: 

  • Are you frustrated because your sales aren’t growing like you know they could be?

  • Are you disappointed because your people didn’t get the job done on time, and you lost a customer because of it?

  • Are you wondering why your profit margins aren’t growing like you want (and need) them to?

  • Are you wondering why your employees don’t do what you ask?

  • Where the cash is at year-end after taxes?

So by process mapping and collecting data to make decisions to improve operations, you have made your business more valuable, enabling you ask more for your company. This also gives valid working documentation to the new owner or prospective owners on how to run the business. They can use this information tomake successful decisions just like you have all these years; decisions that have allowed you to be in the top 4% of all businesses.

Of course, we at Holt Marketing and Management Services would be happy to work with you and discuss helping you process map your business functions to help capture data to make better decisions, bring in more sales, and harness the Synergy Factor. Contact us today.

 

Click me

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Topics: profits, increasing sales, make more money, more business, business success, increase profits, Gary Holt, information value, Investing for retirement, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, retirement, information

B2B Marketing; Website Designer or Internet Marketer?

Posted by gary holt on Tue, Nov, 20, 2012 @ 16:11 PM

Hello, my name is Gary Holt of Holt Marketing and Management, located in Saginaw, MI. Like many other parts of the country, Michigan has been hit hard with one of the highest unemployment rates in the country. We are looking for effective ways to communicate with our current and future customer base. That quest has led to the development of my blog. 

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Topics: Saginaw, e-commerce marketing, invest in website, michigan consultant, seo, Michigan, Michigan unemployment rate, make more money, Facebook reveal, internet marketing, internet marketing strategy, website analysis, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, marketingholt.com, HubSpot Tips