Gary Holt Blog

Inbound Marketing Strategy: Improve Brand Awareness 50% in 90 days

Posted by gary holt on Wed, Mar, 11, 2015 @ 16:03 PM

Increase Traffic....Build Brand Awareness....and they will come...

The best way to increase brand awareness is by increasing traffic to your website.

Most websites are just fancy digital brochures that never produce leads.

In today's online world, internet presence is paramount to marketing successfully.

Building traffic to your website will build your BRAND. Follow the steps below to improve your brand awareness 50% in 90 days.

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Topics: branding, brand awareness, increasing traffic, increasing sales, internet marketing strategies, inbound marketing

Updates to Facebook that will boost Your Brand Awareness Strategy!

Posted by Andrea Hewett on Tue, Feb, 03, 2015 @ 16:02 PM

Facebook has had a lot of buzz lately with changes they are making that will supposedly make it nearly impossible to promote your business, especially without paying. They want to keep the site more social than business so that people won’t get tired of all of the sales pitches and go hang out somewhere else. This is actually a great thing for your Company! If the users are happy with their experience, then when they do notice a reference to your Business, they will respond more favorably to it.

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Topics: customer satisfaction strategies, marketing strategy, branding, brand awareness, marketing strategies, customer service, business strategy, strategies, increasing traffic, website analytics, seo, business success, brand, Facebook reveal, internet marketing, internet marketing strategy, website analysis, inbound marketing plans, successful strategies, analysis, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, marketingholt.com, innovation

How Posting the Right Content Increases Your Gross Margins

Posted by Andrea Hewett on Fri, Sep, 19, 2014 @ 16:09 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc. 

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Topics: branding, brand awareness, e-commerce marketing, increasing traffic, website analytics, increasing sales, brand, content developers, internet marketing, internet marketing strategy, website analysis, adrift in the internet, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, low search volume

How to Increase Your Gross Margins

Posted by gary holt on Wed, Aug, 20, 2014 @ 12:08 PM

In today’s economic climate a business cannot simply sell its way out of a profit problem. The economy has caused demand to decline and competition is responding by cutting prices in an effort to increase their sales.  Unfortunately, excessive price cutting can be disastrous to everyone’s profits.

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Topics: brand awareness, marketing strategies, customer service, business strategy, marketing plan, marketing management, process development, increasing traffic, gross margins, unique selling, gross margin calculation, increasing sales, business success, happy customers, increase profits, information value, profit margin, gross margin ration, calculate gross margin, gross margin percentage, gross margin calculator, gross profit percentage, increase gross margins, ebook, company branding, business systems, analysis, direct marketing, customer issues, gross margin, gross profit, gross margin formula, what is gross margin, how to calculate gross margin, gross profit margin, increase gross profit, gross margin matrix

Turn Business Around by Moving Your Website Traffic to the Fast Lane

Posted by Andrea Hewett on Tue, Aug, 19, 2014 @ 13:08 PM

Do you feel like you are stuck in the slow lane?

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Topics: websites, sales, branding, brand awareness, re-branding, invest in website, increasing traffic, website analytics, seo, traffic, increasing sales, optimization, brand, content developers, internet marketing, internet marketing strategy, website analysis, b2b marketing, blogs, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy, inbound marketing, increase sales, blogging strategy, leads

How Social Media Shifts the Way You Communicate with Your Customers

Posted by Rich Droste on Fri, Jun, 20, 2014 @ 14:06 PM

Facebook is not just for socializing anymore.

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Topics: websites, Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, identity, marketing management, increasing traffic, outbound marketing, michigan consultant, Michigan, unique selling, traffic, inbound and outbound marketing, increasing sales, more business, new customers, business success, optimization, Facebook reveal, increase profits, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, profit growth, b2b marketing, videos, michigan marketing, new business, more sales, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, marketingholt.com, blogging strategy

Does Increasing Your Traffic Increase Your Sales?

Posted by gary holt on Wed, Nov, 28, 2012 @ 11:11 AM

Have you ever wondered if it’s worth the time and money to increase the traffic to your website? Just because a lot of people visit your site doesn’t mean they’re going to buy something. So, what’s the point? I bring this up because it’s a lot of work to blog, design, write e-books and make videos not just once, but weekly if not daily!

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Topics: websites, sales, invest in website, increasing traffic, ebooks, traffic, increasing sales, new customers, content developers, website analysis, videos, blogs

Social Media- the 24/7 Friendly Face of Your Business

Posted by gary holt on Tue, Nov, 27, 2012 @ 16:11 PM

You won’t find too many businesses who adamantly profess that they don't need a website. A website is the equivalent of a Yellow Pages ad of yesteryear. To coordinate the efforts to bring people to your business via the web, telephone, or in person, the modern business now has to move past just having a website; they must move into social media. Social media tools involve having presences on Facebook, Twitter, or just a friendly newsletter or blog update to clients in a manner that drives their attention back to you and your business when they, or one of their friends, needs your product and services.

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Topics: branding, brand awareness, marketing strategies, corporate branding, e-commerce marketing, invest in website, strategies, increasing traffic, outbound marketing, website analytics, make more money, Facebook reveal, content developers, increase profits, successful strategies, company branding, trademark, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy

Workflows and Processes- Holt’s Experience

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

Do I have your ear now for the importance of having workflows documented and formally available as training and coaching tools for employees? There are just so many reasons to have this work done but the next question is how do you get that work completed?

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Topics: Risk Aversion, profits, customer service, increasing traffic, outbound marketing, michigan consultant, business success, optimization, workflows, happy customers, increase profits, clients, business systems, flowcharting, workflow mapping, workflow diagrams, marketingholt.com, customer issues

Small Business Strategic Alliances

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In the market over the next five years, small companies will have to create strategic alliances to grow because the Pace of Change will not allow them, by themselves, to accumulate all the skills and resources required to leverage opportunities before their competitors do. I’m talking about two or more organizations collaborating for mutual economic gain.

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Topics: business strategy, marketing plan, corporate branding, strategies, increasing traffic, michigan consultant, Michigan, strategic alliance, increasing sales, make more money, more business, business success, happy customers, increase profits, internet marketing, adrift in the internet, information value, b2b marketing, strategic marketing, strategic partnership, strategic, market share, prospecting, allianace, business systems, partnership, trademark, B2B prospecting, increase sales, customer issues, information

How Measuring Systems is the Key to Success

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

The measuring of anything is not what most people want to do. When issues seem urgent the last thing our instincts tell us is to stop to measure, but our instincts could be wrong.

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Topics: marketing strategy, Risk Aversion, marketing strategies, profitability, profits, business strategy, marketing management, process development, increasing traffic, inbound and outbound marketing, increasing sales, happy customers, increase profits, strategic marketing, company branding, business systems, more sales, Process Mapping, analysis, workflow mapping, increase sales, blogging strategy, innovation

Leadership for Change

Posted by gary holt on Mon, Nov, 26, 2012 @ 10:11 AM

If dealing with change in your work force feels like a battle of wills then you need to step back and rethink the issue.  When changing any part of the structure in the workplace such as procedures, processes, or responsibilities, getting the employees ‘on board’ can be handled in two ways- a dictate from management passed down to be followed by fear of punishment or a change to be implemented through the leadership of your process.

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Topics: Risk Aversion, brand awareness, profitability, customer service, business strategy, corporate branding, increasing traffic, gross margins, Liability, customer complaints, increasing sales, more business, business success, optimization, workflows, happy customers, change, brand, increase profits, internet marketing strategy, successful strategies, business systems, more sales, Process Mapping, analysis, change management, internet marketing strategies, increase sales, customer issues