If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. The decision is made instantly. Research has shown that a visual message has 3 or 4 seconds, a written message is determined in just the headline (or within 1 minute), and a sales presentation is made or lost in the first 3 minutes; so beginning decisions are not made irrationally but emotionally.
Gary Holt Blog
Topics: customer satisfaction strategies, systems, increase profitability, sales, research and development, profitability, customer service, business strategy, strategies, buyer persona, increasing sales, more business, increase profits, profit growth, competitive strategy, market share, buyer personas, call centers, customer database, research, successful strategies, business systems, more sales, increase sales, system, systemize, sales strategy, customer list, increase market share, increasing market share
The Entrepreneur’s Point of View
What or who is an entrepreneur? Dictionary.com defines it as - “a person who organizes and manages any enterprise, usually with considerable initiative and risk.”
Topics: innovation and integration, marketing strategy, business growth rate, business growth, diversification, business strategy, Proprietary Systemic Differentiation, business success, new product development, competitive strategy, Entrepreneur, market share, preferentially differentiates, market expansion, business systems, innovation, earnings growth rate, increase market share, new products, expand your market
Lead Generation is the only method that works to achieve the #1 spot in market share for every industry. Lead Generation is a non-stop process. A company that stops lead generation will die a slow death. Once you know you have the right product, the right target markets, the right client fulfillment; then you can launch your lead generation engine and never stop.
Topics: increase profitability, sales, increased lead generation, increase sales leads, profitability, profits, increasing sales, make more money, more business, increase profits, profit growth, increase leads, market share, market expansion, more sales, increase sales, sales strategy, sales leads, increase lead generation, leads, sales growth formula, increase market share, increasing market share, expand your market, lead generation
Topics: marketing strategy, marketing strategies, marketing, profits, business strategy, how to launch a product, marketing plan, marketing management, strategies, strategic alliance, increasing sales, new customers, business success, new product development, increase profits, profit growth, strategic marketing, strategic, market share, marketplace, successful strategies, increase sales, marketingholt.com
Topics: sales, marketing strategy, marketing strategies, marketing, marketing plan, strategies, inbound and outbound marketing, increasing sales, make more money, increase profits, internet marketing strategy, inbound marketing plans, market share, marketplace, successful strategies, michigan marketing, more sales, internet marketing strategies, inbound marketing, increase sales, marketingholt.com, direct marketing
*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...
Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing
While many companies are straining to reach existing and new customers with their usual marketing campaigns and tactics in this economy, they may be missing out on a cost effective way to reach their customers and make new business- outbound telemarketing such as Holt Marketing’s Outbound Call Center.
Topics: branding, brand awareness, marketing strategies, marketing, customer service, unique selling, inbound and outbound marketing, increasing sales, make more money, new customers, business success, b2b marketing, market share, customer database, new business, B2B prospecting, increase sales, marketingholt.com, telemarketing
As mentioned in the first chapter, businesses of all sizes have workflows and procedures that allow the businesses to succeed by consistently producing products and by having numerous workers produce those products. Without these procedures, the business may or may not generate positive results and it may or may not generate a profit. Without that profit, the business can’t grow.
Topics: marketing, profitability, metrics, diagrams, make more money, business success, workflows, internet marketing, market share, successful strategies, company branding, business systems, Process Mapping, flowcharting, analysis, workflow mapping, workflow diagrams
In the market over the next five years, small companies will have to create strategic alliances to grow because the Pace of Change will not allow them, by themselves, to accumulate all the skills and resources required to leverage opportunities before their competitors do. I’m talking about two or more organizations collaborating for mutual economic gain.
Topics: business strategy, marketing plan, corporate branding, strategies, increasing traffic, michigan consultant, Michigan, strategic alliance, increasing sales, make more money, more business, business success, happy customers, increase profits, internet marketing, adrift in the internet, information value, b2b marketing, strategic marketing, strategic partnership, strategic, market share, prospecting, allianace, business systems, partnership, trademark, B2B prospecting, increase sales, customer issues, information
Having more time off (how often do you hear that getting ready to retire gives you more time off?)
Having others run the business for you (exactly what you were wanting)
Creating a world-class, international company
Having total security and freedom
Increasing your income and net worth
Building residual income
If you are further along, then you may want to hold on to the business a little longer to reap your new efficiency profits. Or you may want to use the new documentation and examples of new growth to increase the value of your business to the new prospective owners. Either way, it can be quite the ‘WIN-WIN’ for you!
By being able to look at data on how your business processes are operating, you or the new owners can look at the questions below and know that no one may ever have to face these issues again or that there will be data at hand to make an informed decision when they do appear. Questions such as:
Are you frustrated because your sales aren’t growing like you know they could be?
Are you disappointed because your people didn’t get the job done on time, and you lost a customer because of it?
Are you wondering why your profit margins aren’t growing like you want (and need) them to?
Are you wondering why your employees don’t do what you ask?
Where the cash is at year-end after taxes?
So by process mapping and collecting data to make decisions to improve operations, you have made your business more valuable, enabling you ask more for your company. This also gives valid working documentation to the new owner or prospective owners on how to run the business. They can use this information tomake successful decisions just like you have all these years; decisions that have allowed you to be in the top 4% of all businesses.
Of course, we at Holt Marketing and Management Services would be happy to work with you and discuss helping you process map your business functions to help capture data to make better decisions, bring in more sales, and harness the Synergy Factor. Contact us today.
Topics: profits, increasing sales, make more money, more business, business success, increase profits, Gary Holt, information value, Investing for retirement, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, retirement, information
Not too many businesses succeed without looking at how their operations perform. This may be a simple looking at the books at the end of the month to see whether there is any money left or not. But the businesses that really succeed, and as we here at Holt Marketing and Management Services believe in, those businesses that have nearly unlimited growth and amazing cash flow achieve this feat by REALLY measuring their businesses performance and acting upon what they learn.
Topics: profitability, profits, metrics, website analytics, increasing sales, make more money, increase profits, website analysis, inbound marketing plans, market share, successful strategies, business systems, analysis, inbound marketing, increase sales
Where Did Your Clients Go?
Make no mistake we have just witnessed the worst economic decline since the Great Depression.