Gary Holt Blog

The Vital Marketing Rules for Development and Expansion

Posted by Andrea Hewett on Mon, Oct, 20, 2014 @ 16:10 PM


We have reached part 5 of our Marketing Rules series, the final installment of “
The 10 Most Important Rules of Smart Marketing in the New Economy.” Once more, if you want to read the first 4 blogs in the series you can read them all on our blog page here:

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Topics: marketing strategy, marketing strategies, marketing, profits, business strategy, how to launch a product, marketing plan, marketing management, strategies, strategic alliance, increasing sales, new customers, business success, new product development, increase profits, profit growth, strategic marketing, strategic, market share, marketplace, successful strategies, increase sales, marketingholt.com

Marketing Rules: Impact the Critical Areas of Your Business

Posted by Andrea Hewett on Thu, Oct, 16, 2014 @ 15:10 PM

In part 4 of our Marketing Rules series, we focus on the steps you need to take to increase production, reduce errors, and avoid stress (as you can see in the illustration to the left, this is very important!)

If you aren’t up to date with the series you can read them on our blog, just be sure to start with "The 10 Most Important Rules of Smart Marketing in the New Economy." I've also listed them all below, in series order, to give you easy access:

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Topics: planning, marketing, saginaw marketing, profitability, profits, marketing plan, marketing management, process development, Efficiency, michigan consultant, improve efficiency, diagrams, make more money, increase profits, Efficiency Improvements, profit growth, michigan marketing, business systems, Process Mapping, marketingholt.com

The Cause and Effect of Marketing Rules

Posted by Andrea Hewett on Tue, Oct, 14, 2014 @ 16:10 PM
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Topics: sales, marketing strategy, marketing strategies, marketing, customer service, business strategy, marketing plan, outbound marketing, inbound and outbound marketing, increasing sales, more business, new customers, business success, happy customers, internet marketing strategy, profit growth, strategic marketing, strategic, new business, more sales, analysis, internet marketing strategies, inbound marketing, increase sales, marketingholt.com

How You are Losing Out by Not Following These Marketing Rules

Posted by Andrea Hewett on Mon, Oct, 13, 2014 @ 10:10 AM


People don't like rules, I get that. I posted the start of this blog series: The 10 Most Important Rules of Smart Marketing in the New Economy to a luke warm reception that showed me that:

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Topics: websites, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, invest in website, strategies, michigan consultant, unique selling, strategic alliance, make more money, business success, content developers, increase profits, internet marketing, internet marketing strategy, inbound marketing plans, strategic marketing, successful strategies, michigan marketing, more sales, social media, internet marketing strategies, increase sales, marketingholt.com

Big Problems Solved: Be Better at Marketing Your Business

Posted by Andrea Hewett on Thu, Oct, 02, 2014 @ 14:10 PM

This is our follow up blog to Big Problems Solved: Be Better at Brand Awareness Strategy, click here to read.

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Topics: sales, marketing strategy, marketing strategies, marketing, marketing plan, strategies, inbound and outbound marketing, increasing sales, make more money, increase profits, internet marketing strategy, inbound marketing plans, market share, marketplace, successful strategies, michigan marketing, more sales, internet marketing strategies, inbound marketing, increase sales, marketingholt.com, direct marketing

How to Increase Your Gross Margins

Posted by gary holt on Wed, Aug, 20, 2014 @ 12:08 PM

In today’s economic climate a business cannot simply sell its way out of a profit problem. The economy has caused demand to decline and competition is responding by cutting prices in an effort to increase their sales.  Unfortunately, excessive price cutting can be disastrous to everyone’s profits.

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Topics: brand awareness, marketing strategies, customer service, business strategy, marketing plan, marketing management, process development, increasing traffic, gross margins, unique selling, gross margin calculation, increasing sales, business success, happy customers, increase profits, information value, profit margin, gross margin ration, calculate gross margin, gross margin percentage, gross margin calculator, gross profit percentage, increase gross margins, ebook, company branding, business systems, analysis, direct marketing, customer issues, gross margin, gross profit, gross margin formula, what is gross margin, how to calculate gross margin, gross profit margin, increase gross profit, gross margin matrix

The Business Plan that Never Fails

Posted by Andrea Hewett on Fri, Aug, 08, 2014 @ 15:08 PM

Most organizations don’t spend enough truly productive time attempting to improve the contol of their organization; these steps include oversight, measurement and manipulation of the organization’s processes to fulfill the organization’s sales and profit projections and the expectations of their customers.

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Topics: profitability, profits, customer service, marketing plan, Efficiency, improve efficiency, make more money, new customers, business success, new product development, happy customers, increase profits, Gary Holt, profit growth, strategic, business systems, customer issues

The Gross Margin Matrix – Avoiding System Failure

Posted by Andrea Hewett on Fri, Jul, 18, 2014 @ 08:07 AM

In today’s economy, businesses are often having trouble with sales and, most often, with increased sales they are still having profit problems. Why is this? Due to the current economic crises, demand has declined and more often than not, the competition responds by slashing prices to boost sales. What they don't realize is that excessive price cuts are usually harmful to not only their profits, but to everyone's.

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Topics: marketing strategy, brand awareness, marketing strategies, marketing, profitability, profits, customer service, business strategy, marketing plan, marketing management, process development, corporate branding, strategies, improve efficiency, gross margins, Michigan, increasing sales, make more money, business success, happy customers, increase profits, Efficiency Improvements, profit growth, information value, inbound marketing plans, company branding, business systems, analysis, inbound marketing, increase sales, direct marketing, customer issues, innovation, information, system failure

Super Sales Teams: Think like an Entrepreneur, Sell like a Pro

Posted by Andrea Hewett on Tue, Jun, 10, 2014 @ 11:06 AM

The Main Reasons Products Fail 

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Topics: Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, outbound marketing, Michigan, unique selling, increasing sales, new product development, b2b marketing, inbound marketing plans, strategic marketing, Entrepreneur, michigan marketing, inbound marketing, increase sales, marketingholt.com, direct marketing

Who Wants to Innovate like Apple?

Posted by gary holt on Fri, Dec, 27, 2013 @ 10:12 AM

*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...

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Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing

The Personal Side of Change Influence

Posted by gary holt on Mon, Nov, 26, 2012 @ 13:11 PM

One often finds that even after successfully implementing process maps and workflows that there are still obstacles in the way of their operations. Since the work already done was a systematic analysis of how the process should be done, it may not mirror how people who operate the process think and behave. This difference in how they view the changes and implementation of a standardized ‘method of thinking’ may be enough to cause them to resist the changes that have been implemented by the efforts of the process mapping.

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Topics: marketing strategies, customer service, business strategy, marketing plan, process development, michigan consultant, diagrams, customer complaints, increasing sales, business success, workflows, happy customers, change, successful strategies, new business, business systems, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, marketingholt.com, customer issues, information

Vision- The Unifying Factor for Change Management

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In change management, a company’s management uses leadership to implement the change to processes, policies, etc with the desired result of acceptance and compliance by the employees. We know that this can be a challenge but a company that takes the time to create a story to tell where they plan on being in the future and how, in general, they will get there will have better prepared employees. That story, that picture for the future, is the company’s vision.

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Topics: brand awareness, re-branding, marketing strategies, profitability, profits, identity, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, inbound and outbound marketing, make more money, more business, business success, optimization, workflows, new product development, happy customers, change, marketplace, successful strategies, Process Mapping, blogs, analysis, workflow mapping, partnership, change management

Small Business Strategic Alliances

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In the market over the next five years, small companies will have to create strategic alliances to grow because the Pace of Change will not allow them, by themselves, to accumulate all the skills and resources required to leverage opportunities before their competitors do. I’m talking about two or more organizations collaborating for mutual economic gain.

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Topics: business strategy, marketing plan, corporate branding, strategies, increasing traffic, michigan consultant, Michigan, strategic alliance, increasing sales, make more money, more business, business success, happy customers, increase profits, internet marketing, adrift in the internet, information value, b2b marketing, strategic marketing, strategic partnership, strategic, market share, prospecting, allianace, business systems, partnership, trademark, B2B prospecting, increase sales, customer issues, information