Gary Holt Blog

How to Determine Business Needs to Get What You Want

Posted by Andrea Hewett on Fri, Jun, 05, 2015 @ 10:06 AM

The quality of a person’s life begins with a want. A want is simply an idea, not a reality in a physical form. Let’s examine this idea closer. Brandon decides that he wants a life better than his parents had. The want communicates to the mind and, based on beliefs, thinking decides “yes, I can do it” or “no, I can’t do it.”

The idea is accepted or rejected by the mind. If a person believes that they can do something, they begin to think visually, picturing the result and the required steps and resources they need to accomplish it. Brandon accepts the idea that he can create a better life for himself through hard work and determination. He decides that the way to do this is to get a better education so that he can start his own successful business.

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Topics: business needs, business needs analysis, business strategy, michigan consultant, business success, management leadership, business process management, business plan, best management practices, marketingholt.com, coaching, innovation

Updates to Facebook that will boost Your Brand Awareness Strategy!

Posted by Andrea Hewett on Tue, Feb, 03, 2015 @ 16:02 PM

Facebook has had a lot of buzz lately with changes they are making that will supposedly make it nearly impossible to promote your business, especially without paying. They want to keep the site more social than business so that people won’t get tired of all of the sales pitches and go hang out somewhere else. This is actually a great thing for your Company! If the users are happy with their experience, then when they do notice a reference to your Business, they will respond more favorably to it.

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Topics: customer satisfaction strategies, marketing strategy, branding, brand awareness, marketing strategies, customer service, business strategy, strategies, increasing traffic, website analytics, seo, business success, brand, Facebook reveal, internet marketing, internet marketing strategy, website analysis, inbound marketing plans, successful strategies, analysis, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, marketingholt.com, innovation

The 6 Tactics You Need for Effective Recruiting Strategies

Posted by Andrea Hewett on Thu, Jan, 15, 2015 @ 14:01 PM

Recruiting can be a difficult and often frustrating task. It is vital to your Organization to have skilled, easily trained employees that can communicate effectively to help you increase your gross margins. The problem most face in achieving this, is the human aspect that can often be deceiving. People can be hard to read. They can be great at interviews and great at talking the talk but when it comes down to it, your main concern should be if they can walk the walk. 

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Topics: recruiting, strategy for recruiting, profitability, Efficiency, michigan consultant, improve efficiency, gross margins, Efficiency Improvements, profit growth, recruiter, recruiters, finding good employees, finding great employees, prospecting, research, social media, productivity, marketingholt.com, recruiting strategies, recruitment, how to find good employees, hiring, looking for new hires, linkedin

5 Steps to Increase Profitability with the RAISE Approach

Posted by Andrea Hewett on Thu, Jan, 08, 2015 @ 16:01 PM

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and keep happy customers, employees, suppliers and investors. I have included excerpts from Chapter 10 of my book: The Perpetual Money Machine to illustrate this method.

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Topics: customer satisfaction strategies, systems, increase profitability, innovation and integration, Saginaw, recruiting, business plan outline, research and development, strategy for recruiting, profitability, profits, metrics, customer service, business strategy, marketing management, process development, michigan consultant, increasing sales, business success, happy customers, increase profits, Gary Holt, profit growth, business process management, competitive strategy, recruitement strategies, key business functions, research, industry structure, finance and information technology, operations, marketplace, business systems, analysis, increase sales, marketingholt.com, innovation, systemize, recruiting strategies, asset accumulation, research methods, sales growth formula, earnings growth rate, finance

Be the Perpetual Entrepreneur - Propel Your Business into the Future!

Posted by Andrea Hewett on Tue, Dec, 23, 2014 @ 11:12 AM

The Situation

Organizations have concerns about the following:

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Topics: Saginaw, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, business strategy, marketing management, process development, Efficiency, michigan consultant, improve efficiency, increasing sales, make more money, more business, business success, optimization, change, increase profits, Efficiency Improvements, Gary Holt, profit growth, strategic marketing, Entrepreneur, successful strategies, michigan marketing, business systems, more sales, Process Mapping, change management, increase sales, productivity, marketingholt.com, innovation

Break on through to the Other Side of Productivity

Posted by Andrea Hewett on Mon, Dec, 08, 2014 @ 16:12 PM

Break-through Improvement


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Topics: customer service, business strategy, process development, michigan consultant, improve efficiency, customer complaints, Proprietary Systemic Differentiation, buyer persona, business success, buyer personas, successful strategies, business systems, Process Mapping, marketingholt.com, customer issues

Ways to Increase Profit: The New Leadership Training

Posted by Andrea Hewett on Thu, Dec, 04, 2014 @ 09:12 AM

The New Leadership Training

What does it take to run an Organization smoothly? You know that when you hire a new employee, you have to train them so they know how to do the job the way you want it done. But how do you guarantee that they are getting the best training? Is training all that important? Of course it is! Without proper training, your company will suffer losses due to errors and re-work so you are essentially paying someone that costs you money instead of making you money.

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Topics: profits, process development, Efficiency, improve efficiency, Efficiency Improvements, profit growth, strategic work, successful strategies, business systems, Process Mapping, productivity, marketingholt.com, coaching, innovation

When Google Read Our Blog…

Posted by Andrea Hewett on Mon, Nov, 24, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: websites, Marketing Using Google, website analytics, michigan consultant, seo, Michigan, internet marketing, internet marketing strategy, Gary Holt, blogs, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com, long tail keywords, blogging strategy, Google

Modern Day Superman: How this Mentality is Hurting Your Gross Margins

Posted by Andrea Hewett on Fri, Nov, 07, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: Saginaw, Efficiency, michigan consultant, improve efficiency, gross margins, increasing sales, make more money, more business, business success, increase profits, Efficiency Improvements, profit growth, increase sales, marketingholt.com, coaching

Knowing Your Buyer Persona: Why it’s Essential to Increasing Profits

Posted by Andrea Hewett on Wed, Nov, 05, 2014 @ 11:11 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: sales, saginaw marketing, customer service, business strategy, michigan consultant, Michigan, customer complaints, buyer persona, business success, new product development, happy customers, Gary Holt, buyer personas, call centers, customer database, michigan marketing, marketingholt.com, customer issues, telemarketing, customer list

The Vital Marketing Rules for Development and Expansion

Posted by Andrea Hewett on Mon, Oct, 20, 2014 @ 16:10 PM


We have reached part 5 of our Marketing Rules series, the final installment of “
The 10 Most Important Rules of Smart Marketing in the New Economy.” Once more, if you want to read the first 4 blogs in the series you can read them all on our blog page here:

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Topics: marketing strategy, marketing strategies, marketing, profits, business strategy, how to launch a product, marketing plan, marketing management, strategies, strategic alliance, increasing sales, new customers, business success, new product development, increase profits, profit growth, strategic marketing, strategic, market share, marketplace, successful strategies, increase sales, marketingholt.com

Marketing Rules: Impact the Critical Areas of Your Business

Posted by Andrea Hewett on Thu, Oct, 16, 2014 @ 15:10 PM

In part 4 of our Marketing Rules series, we focus on the steps you need to take to increase production, reduce errors, and avoid stress (as you can see in the illustration to the left, this is very important!)

If you aren’t up to date with the series you can read them on our blog, just be sure to start with "The 10 Most Important Rules of Smart Marketing in the New Economy." I've also listed them all below, in series order, to give you easy access:

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Topics: planning, marketing, saginaw marketing, profitability, profits, marketing plan, marketing management, process development, Efficiency, michigan consultant, improve efficiency, diagrams, make more money, increase profits, Efficiency Improvements, profit growth, michigan marketing, business systems, Process Mapping, marketingholt.com

The Cause and Effect of Marketing Rules

Posted by Andrea Hewett on Tue, Oct, 14, 2014 @ 16:10 PM
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Topics: sales, marketing strategy, marketing strategies, marketing, customer service, business strategy, marketing plan, outbound marketing, inbound and outbound marketing, increasing sales, more business, new customers, business success, happy customers, internet marketing strategy, profit growth, strategic marketing, strategic, new business, more sales, analysis, internet marketing strategies, inbound marketing, increase sales, marketingholt.com

How You are Losing Out by Not Following These Marketing Rules

Posted by Andrea Hewett on Mon, Oct, 13, 2014 @ 10:10 AM


People don't like rules, I get that. I posted the start of this blog series: The 10 Most Important Rules of Smart Marketing in the New Economy to a luke warm reception that showed me that:

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Topics: websites, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, invest in website, strategies, michigan consultant, unique selling, strategic alliance, make more money, business success, content developers, increase profits, internet marketing, internet marketing strategy, inbound marketing plans, strategic marketing, successful strategies, michigan marketing, more sales, social media, internet marketing strategies, increase sales, marketingholt.com

The 10 Most Important Rules of Smart Marketing in the New Economy

Posted by Andrea Hewett on Thu, Oct, 09, 2014 @ 10:10 AM

Marketing has been given quite the stigma in recent years. When you say you work in marketing, people tend to assume you spend all day on the phone bothering people who don’t need your products or services. Another misconception is that you just want to make money off of promoting their business, riding their shirttails after years of hard work has started to pay off.

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Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, saginaw marketing, marketing management, corporate branding, michigan consultant, business success, brand, michigan marketing, marketingholt.com

How I Improved My LinkedIn Profile Ranking 52% in 30 Days

Posted by Andrea Hewett on Wed, Oct, 08, 2014 @ 15:10 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: saginaw marketing, identity, strategies, michigan consultant, unique selling, new customers, business success, optimization, happy customers, internet marketing strategy, successful strategies, social media, internet marketing strategies, marketingholt.com, innovation, linkedin

Big Problems Solved: Be Better at Powerful Branding

Posted by Andrea Hewett on Fri, Oct, 03, 2014 @ 09:10 AM

This is our third blog in our series Big Problems Solved... to read the first two, you can read blog #1 here: Big Problems Solved: Be Better at Brand Awareness Strategy or blog # 2 here: Big Problems Solved: Be Better at Marketing Your Business

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Topics: sales, marketing strategy, branding, brand awareness, marketing strategies, marketing, business strategy, corporate branding, strategies, business success, brand, successful strategies, michigan marketing, company branding, more sales, marketingholt.com, innovation

Big Problems Solved: Be Better at Marketing Your Business

Posted by Andrea Hewett on Thu, Oct, 02, 2014 @ 14:10 PM

This is our follow up blog to Big Problems Solved: Be Better at Brand Awareness Strategy, click here to read.

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Topics: sales, marketing strategy, marketing strategies, marketing, marketing plan, strategies, inbound and outbound marketing, increasing sales, make more money, increase profits, internet marketing strategy, inbound marketing plans, market share, marketplace, successful strategies, michigan marketing, more sales, internet marketing strategies, inbound marketing, increase sales, marketingholt.com, direct marketing

Big Problems Solved: Be Better at Brand Awareness Strategy

Posted by Andrea Hewett on Wed, Oct, 01, 2014 @ 14:10 PM

The Big Change!

The United States was doing great through most of the late 80’s and 90’s but in the year 2000 things started to change.

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Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, business strategy, marketing management, corporate branding, strategies, business success, change, brand, strategic marketing, successful strategies, company branding, analysis, change management, marketingholt.com

Is Your Manager an Entrepreneur or are they Sinking Your Ship?

Posted by Andrea Hewett on Mon, Sep, 15, 2014 @ 16:09 PM

For most of business history, management has meant management of a growing business. From now on, managers will not only manage existing business, they will have to be entrepreneurial innovators building new organizations as technology continues to change all markets and all organizations. This means to survive and grow, money and people must be invested in today to ensure the organization will be here in the next two or three years. Yes, it’s changing that quickly.

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Topics: marketing strategy, profitability, profits, marketing management, michigan consultant, make more money, more business, new customers, business success, new product development, profit growth, Entrepreneur, manager an entrepreneur, new business, more sales, change management, entrepreneurial management, entrepreneur management, marketingholt.com

Oversight: The Real Value of Management

Posted by Andrea Hewett on Fri, Aug, 01, 2014 @ 16:08 PM

Once projects or work is assigned or delegated, it is the responsibility of that position’s manager to make sure the tasks within the project are completed. The best way is the proactive approach. Proactive means that the oversight manager has access to task lists and checks dates far enough in advance of the due date to be sure tasks are completed and work gets done.

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Topics: time management, planning, Efficiency, improve efficiency, workflows, Efficiency Improvements, Gary Holt, task list, marketingholt.com, tasks

You Can’t Manage Time but You Can Manage Priorities!

Posted by Andrea Hewett on Fri, Jul, 25, 2014 @ 14:07 PM

"I don’t have enough time to get everything done!"

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Topics: Saginaw, time management, planning, strategies, Efficiency, michigan consultant, improve efficiency, Michigan, workflows, Efficiency Improvements, strategic work, strategic, task list, marketingholt.com, tasks

The Merits of Facebook

Posted by Andrea Hewett on Tue, Jun, 24, 2014 @ 17:06 PM

Continuing with our theme of social media, we delve into the merits of Facebook

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Topics: websites, marketing strategy, marketing strategies, marketing, business strategy, marketing management, Michigan, inbound and outbound marketing, make more money, more business, business success, Facebook reveal, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, strategic marketing, michigan marketing, more sales, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com

How Social Media Shifts the Way You Communicate with Your Customers

Posted by Rich Droste on Fri, Jun, 20, 2014 @ 14:06 PM

Facebook is not just for socializing anymore.

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Topics: websites, Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, identity, marketing management, increasing traffic, outbound marketing, michigan consultant, Michigan, unique selling, traffic, inbound and outbound marketing, increasing sales, more business, new customers, business success, optimization, Facebook reveal, increase profits, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, profit growth, b2b marketing, videos, michigan marketing, new business, more sales, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, marketingholt.com, blogging strategy

Super Sales Teams: Think like an Entrepreneur, Sell like a Pro part 2

Posted by Rich Droste on Fri, Jun, 13, 2014 @ 08:06 AM

Market Size and Behavior 

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Topics: sales, marketing strategy, marketing strategies, marketing, customer service, inbound and outbound marketing, increasing sales, happy customers, Entrepreneur, more sales, blogs, social media, increase sales, marketingholt.com, direct marketing, customer issues, innovation

Super Sales Teams: Think like an Entrepreneur, Sell like a Pro

Posted by Andrea Hewett on Tue, Jun, 10, 2014 @ 11:06 AM

The Main Reasons Products Fail 

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Topics: Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, outbound marketing, Michigan, unique selling, increasing sales, new product development, b2b marketing, inbound marketing plans, strategic marketing, Entrepreneur, michigan marketing, inbound marketing, increase sales, marketingholt.com, direct marketing

Call Centers- We Make the Calls, You Make the Sales!

Posted by gary holt on Tue, Nov, 27, 2012 @ 13:11 PM

While many companies are straining to reach existing and new customers with their usual marketing campaigns and tactics in this economy, they may be missing out on a cost effective way to reach their customers and make new business- outbound telemarketing such as Holt Marketing’s Outbound Call Center.

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Topics: branding, brand awareness, marketing strategies, marketing, customer service, unique selling, inbound and outbound marketing, increasing sales, make more money, new customers, business success, b2b marketing, market share, customer database, new business, B2B prospecting, increase sales, marketingholt.com, telemarketing

Workflows and Processes- Holt’s Experience

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

Do I have your ear now for the importance of having workflows documented and formally available as training and coaching tools for employees? There are just so many reasons to have this work done but the next question is how do you get that work completed?

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Topics: Risk Aversion, profits, customer service, increasing traffic, outbound marketing, michigan consultant, business success, optimization, workflows, happy customers, increase profits, clients, business systems, flowcharting, workflow mapping, workflow diagrams, marketingholt.com, customer issues

The Personal Side of Change Influence

Posted by gary holt on Mon, Nov, 26, 2012 @ 13:11 PM

One often finds that even after successfully implementing process maps and workflows that there are still obstacles in the way of their operations. Since the work already done was a systematic analysis of how the process should be done, it may not mirror how people who operate the process think and behave. This difference in how they view the changes and implementation of a standardized ‘method of thinking’ may be enough to cause them to resist the changes that have been implemented by the efforts of the process mapping.

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Topics: marketing strategies, customer service, business strategy, marketing plan, process development, michigan consultant, diagrams, customer complaints, increasing sales, business success, workflows, happy customers, change, successful strategies, new business, business systems, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, marketingholt.com, customer issues, information

B2B Marketing; Website Designer or Internet Marketer?

Posted by gary holt on Tue, Nov, 20, 2012 @ 16:11 PM

Hello, my name is Gary Holt of Holt Marketing and Management, located in Saginaw, MI. Like many other parts of the country, Michigan has been hit hard with one of the highest unemployment rates in the country. We are looking for effective ways to communicate with our current and future customer base. That quest has led to the development of my blog. 

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Topics: Saginaw, e-commerce marketing, invest in website, michigan consultant, seo, Michigan, Michigan unemployment rate, make more money, Facebook reveal, internet marketing, internet marketing strategy, website analysis, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, marketingholt.com, HubSpot Tips