Gary Holt Blog

What Your Construction Project Manager Needs for Goal Alignment

Posted by Andrea Hewett on Fri, Jun, 26, 2015 @ 16:06 PM

As a Project Manager, you carry the weight of the Company on your shoulders. You are responsible for creating clear, attainable objectives and building the requirements for each project. Once you have set these goals, it is your job to manage your staff through the constraints that you have set up for cost, quality, time, and scope. Of course, you already knew all of that.

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Topics: profitability, process development, michigan consultant, project management training, workflows, management leadership, profit growth, business process management, construction project manager, six sigma project management, project cost management, project management tools, contractor operations team, business systems, workflow mapping, change management, productivity, workflow diagrams, business valuation, company valuation, project manager, project management, project management consulting, contractor operations, construction operations, construction operations team

How to Determine Business Needs to Get What You Want

Posted by Andrea Hewett on Fri, Jun, 05, 2015 @ 10:06 AM

The quality of a person’s life begins with a want. A want is simply an idea, not a reality in a physical form. Let’s examine this idea closer. Brandon decides that he wants a life better than his parents had. The want communicates to the mind and, based on beliefs, thinking decides “yes, I can do it” or “no, I can’t do it.”

The idea is accepted or rejected by the mind. If a person believes that they can do something, they begin to think visually, picturing the result and the required steps and resources they need to accomplish it. Brandon accepts the idea that he can create a better life for himself through hard work and determination. He decides that the way to do this is to get a better education so that he can start his own successful business.

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Topics: business needs, business needs analysis, business strategy, michigan consultant, business success, management leadership, business process management, business plan, best management practices, marketingholt.com, coaching, innovation

The 6 Tactics You Need for Effective Recruiting Strategies

Posted by Andrea Hewett on Thu, Jan, 15, 2015 @ 14:01 PM

Recruiting can be a difficult and often frustrating task. It is vital to your Organization to have skilled, easily trained employees that can communicate effectively to help you increase your gross margins. The problem most face in achieving this, is the human aspect that can often be deceiving. People can be hard to read. They can be great at interviews and great at talking the talk but when it comes down to it, your main concern should be if they can walk the walk. 

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Topics: recruiting, strategy for recruiting, profitability, Efficiency, michigan consultant, improve efficiency, gross margins, Efficiency Improvements, profit growth, recruiter, recruiters, finding good employees, finding great employees, prospecting, research, social media, productivity, marketingholt.com, recruiting strategies, recruitment, how to find good employees, hiring, looking for new hires, linkedin

5 Steps to Increase Profitability with the RAISE Approach

Posted by Andrea Hewett on Thu, Jan, 08, 2015 @ 16:01 PM

Due to the positive response I received from my Finance plan blog, I decided to focus this blog on an overview of the RAISE approach that all businesses need to have in place in order to find and keep happy customers, employees, suppliers and investors. I have included excerpts from Chapter 10 of my book: The Perpetual Money Machine to illustrate this method.

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Topics: customer satisfaction strategies, systems, increase profitability, innovation and integration, Saginaw, recruiting, business plan outline, research and development, strategy for recruiting, profitability, profits, metrics, customer service, business strategy, marketing management, process development, michigan consultant, increasing sales, business success, happy customers, increase profits, Gary Holt, profit growth, business process management, competitive strategy, recruitement strategies, key business functions, research, industry structure, finance and information technology, operations, marketplace, business systems, analysis, increase sales, marketingholt.com, innovation, systemize, recruiting strategies, asset accumulation, research methods, sales growth formula, earnings growth rate, finance

Plan 2015 to be the Best Year in Your Business Ever!

Posted by Andrea Hewett on Tue, Dec, 30, 2014 @ 08:12 AM

Most Success is Planning Success


Even if you have talented people, a team culture, good equipment, and so forth; without an accurate sales plan, nothing else matters. Without revenue of some sort; no Organization, Company, or even a Person can survive for long.

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Topics: systems, planning, business strategy, marketing management, process development, strategies, michigan consultant, improve efficiency, gross margins, more business, business success, increase profits, strategic work, marketplace, successful strategies, business systems, more sales, analysis, increase sales, system

Be the Perpetual Entrepreneur - Propel Your Business into the Future!

Posted by Andrea Hewett on Tue, Dec, 23, 2014 @ 11:12 AM

The Situation

Organizations have concerns about the following:

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Topics: Saginaw, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, business strategy, marketing management, process development, Efficiency, michigan consultant, improve efficiency, increasing sales, make more money, more business, business success, optimization, change, increase profits, Efficiency Improvements, Gary Holt, profit growth, strategic marketing, Entrepreneur, successful strategies, michigan marketing, business systems, more sales, Process Mapping, change management, increase sales, productivity, marketingholt.com, innovation

Break on through to the Other Side of Productivity

Posted by Andrea Hewett on Mon, Dec, 08, 2014 @ 16:12 PM

Break-through Improvement


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Topics: customer service, business strategy, process development, michigan consultant, improve efficiency, customer complaints, Proprietary Systemic Differentiation, buyer persona, business success, buyer personas, successful strategies, business systems, Process Mapping, marketingholt.com, customer issues

When Google Read Our Blog…

Posted by Andrea Hewett on Mon, Nov, 24, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: websites, Marketing Using Google, website analytics, michigan consultant, seo, Michigan, internet marketing, internet marketing strategy, Gary Holt, blogs, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com, long tail keywords, blogging strategy, Google

The Definitive Guide to Increasing Your Gross Margins

Posted by Andrea Hewett on Mon, Nov, 17, 2014 @ 16:11 PM

Increasing Profit through Productivity

Your business is doing well, it may even be doing great; but could it be better? This is something we ask ourselves on a daily basis and make sure to ask our clients. Are you where you should be when it comes to Key Performance Indicators? You should be monitoring and measuring your performance in four main areas: Management, Operations, Sales & Marketing, and Finance. If you think you have it covered, you might already be in trouble…you should know, without a doubt, that you have it covered.

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Topics: saginaw marketing, profitability, profits, process development, Efficiency, michigan consultant, improve efficiency, gross margins, increase profits, Efficiency Improvements, Gary Holt, profit growth, michigan marketing, business systems, Process Mapping, productivity

Modern Day Superman: How this Mentality is Hurting Your Gross Margins

Posted by Andrea Hewett on Fri, Nov, 07, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: Saginaw, Efficiency, michigan consultant, improve efficiency, gross margins, increasing sales, make more money, more business, business success, increase profits, Efficiency Improvements, profit growth, increase sales, marketingholt.com, coaching

Knowing Your Buyer Persona: Why it’s Essential to Increasing Profits

Posted by Andrea Hewett on Wed, Nov, 05, 2014 @ 11:11 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: sales, saginaw marketing, customer service, business strategy, michigan consultant, Michigan, customer complaints, buyer persona, business success, new product development, happy customers, Gary Holt, buyer personas, call centers, customer database, michigan marketing, marketingholt.com, customer issues, telemarketing, customer list

Creating the Elusive Worktopia to Increase Growth

Posted by Andrea Hewett on Fri, Oct, 31, 2014 @ 15:10 PM

Change to be Better

Change to be better is a methodical business practice of ever-changing strategies and innovation. A core belief of this method is that success is in learning and creating and passion. Most people don’t change their business practices because they believe that what they are doing is the best way. Unfortunately, the reasoning behind this is because it is how they were taught and, in some cases, tweaked by the individual based on their own strengths and abilities. It is what they are comfortable with, and many fear the unknown.

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Topics: strategies, michigan consultant, improve efficiency, workflows, change, Efficiency Improvements, profit growth, information value, strategic work, task list, successful strategies, business systems, change management, coaching, innovation, tasks

Marketing Rules: Impact the Critical Areas of Your Business

Posted by Andrea Hewett on Thu, Oct, 16, 2014 @ 15:10 PM

In part 4 of our Marketing Rules series, we focus on the steps you need to take to increase production, reduce errors, and avoid stress (as you can see in the illustration to the left, this is very important!)

If you aren’t up to date with the series you can read them on our blog, just be sure to start with "The 10 Most Important Rules of Smart Marketing in the New Economy." I've also listed them all below, in series order, to give you easy access:

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Topics: planning, marketing, saginaw marketing, profitability, profits, marketing plan, marketing management, process development, Efficiency, michigan consultant, improve efficiency, diagrams, make more money, increase profits, Efficiency Improvements, profit growth, michigan marketing, business systems, Process Mapping, marketingholt.com

How You are Losing Out by Not Following These Marketing Rules

Posted by Andrea Hewett on Mon, Oct, 13, 2014 @ 10:10 AM


People don't like rules, I get that. I posted the start of this blog series: The 10 Most Important Rules of Smart Marketing in the New Economy to a luke warm reception that showed me that:

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Topics: websites, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, invest in website, strategies, michigan consultant, unique selling, strategic alliance, make more money, business success, content developers, increase profits, internet marketing, internet marketing strategy, inbound marketing plans, strategic marketing, successful strategies, michigan marketing, more sales, social media, internet marketing strategies, increase sales, marketingholt.com

The 10 Most Important Rules of Smart Marketing in the New Economy

Posted by Andrea Hewett on Thu, Oct, 09, 2014 @ 10:10 AM

Marketing has been given quite the stigma in recent years. When you say you work in marketing, people tend to assume you spend all day on the phone bothering people who don’t need your products or services. Another misconception is that you just want to make money off of promoting their business, riding their shirttails after years of hard work has started to pay off.

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Topics: marketing strategy, branding, brand awareness, marketing strategies, marketing, saginaw marketing, marketing management, corporate branding, michigan consultant, business success, brand, michigan marketing, marketingholt.com

How I Improved My LinkedIn Profile Ranking 52% in 30 Days

Posted by Andrea Hewett on Wed, Oct, 08, 2014 @ 15:10 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: saginaw marketing, identity, strategies, michigan consultant, unique selling, new customers, business success, optimization, happy customers, internet marketing strategy, successful strategies, social media, internet marketing strategies, marketingholt.com, innovation, linkedin

Big Problems Solved: Posting the Right Social Media Information

Posted by Andrea Hewett on Mon, Oct, 06, 2014 @ 08:10 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc. 

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Topics: websites, Marketing Using Google, invest in website, michigan consultant, internet marketing, internet marketing strategy, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, blogging strategy, linkedin

Is Your Manager an Entrepreneur or are they Sinking Your Ship?

Posted by Andrea Hewett on Mon, Sep, 15, 2014 @ 16:09 PM

For most of business history, management has meant management of a growing business. From now on, managers will not only manage existing business, they will have to be entrepreneurial innovators building new organizations as technology continues to change all markets and all organizations. This means to survive and grow, money and people must be invested in today to ensure the organization will be here in the next two or three years. Yes, it’s changing that quickly.

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Topics: marketing strategy, profitability, profits, marketing management, michigan consultant, make more money, more business, new customers, business success, new product development, profit growth, Entrepreneur, manager an entrepreneur, new business, more sales, change management, entrepreneurial management, entrepreneur management, marketingholt.com

What Cartoons Teach Us about Process Improvement

Posted by Andrea Hewett on Mon, Sep, 08, 2014 @ 13:09 PM

Walt Disney once said, “Do what you do so well that they will want to see it again and bring their friends.”

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Topics: business strategy, process development, strategies, Efficiency, michigan consultant, improve efficiency, Michigan, Proprietary Systemic Differentiation, increasing sales, business success, workflows, increase profits, Efficiency Improvements, successful strategies, business systems, more sales, Process Mapping, increase sales, system failure

Improve Your LinkedIn Profile without Lifting a Finger

Posted by Andrea Hewett on Tue, Sep, 02, 2014 @ 09:09 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc. 

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Topics: branding, brand awareness, identity, business strategy, michigan consultant, Michigan, inbound and outbound marketing, business success, optimization, brand, content developers, michigan marketing, social media, inbound marketing

You Can’t Manage Time but You Can Manage Priorities!-part 2

Posted by Andrea Hewett on Tue, Jul, 29, 2014 @ 14:07 PM

Priority Management

A calendar system typically uses a month-at-a-glance page(s), week or daily view. The month page is a bird’s-eye view of tasks and deadlines to come; this view becomes useful for scheduling a month in advance. The daily sheet should contain three areas: time slots for scheduled appointments; tasks for prioritizing what needs to get done that day; and an area for comments or jotting down a record of additional daily events. You can accomplish the same thing using Microsoft OutlookTM.

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Topics: Saginaw, time management, planning, Efficiency, michigan consultant, improve efficiency, Michigan, optimization, workflows, Efficiency Improvements, strategic work, task list, tasks

You Can’t Manage Time but You Can Manage Priorities!

Posted by Andrea Hewett on Fri, Jul, 25, 2014 @ 14:07 PM

"I don’t have enough time to get everything done!"

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Topics: Saginaw, time management, planning, strategies, Efficiency, michigan consultant, improve efficiency, Michigan, workflows, Efficiency Improvements, strategic work, strategic, task list, marketingholt.com, tasks

Firefighting 101: Systems keep your Business from Going up in Flames

Posted by Andrea Hewett on Tue, Jul, 22, 2014 @ 11:07 AM

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Topics: saginaw marketing, process development, Efficiency, michigan consultant, improve efficiency, business success, increase profits, Efficiency Improvements, michigan marketing, business systems, Process Mapping

How Social Media Shifts the Way You Communicate with Your Customers

Posted by Rich Droste on Fri, Jun, 20, 2014 @ 14:06 PM

Facebook is not just for socializing anymore.

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Topics: websites, Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, identity, marketing management, increasing traffic, outbound marketing, michigan consultant, Michigan, unique selling, traffic, inbound and outbound marketing, increasing sales, more business, new customers, business success, optimization, Facebook reveal, increase profits, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, profit growth, b2b marketing, videos, michigan marketing, new business, more sales, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, marketingholt.com, blogging strategy

How can business information give you a competitive advantage?

Posted by gary holt on Wed, Nov, 28, 2012 @ 11:11 AM

Business Systems Information is defined here as anything that can be digitized. Web pages, videos and articles are all examples of information used by people and businesses to add the value of information to their services and products.

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Topics: profits, michigan consultant, inbound and outbound marketing, internet marketing strategy, go to meeting, michigan marketing, new business, inbound marketing, information

Workflows and Processes- Holt’s Experience

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

Do I have your ear now for the importance of having workflows documented and formally available as training and coaching tools for employees? There are just so many reasons to have this work done but the next question is how do you get that work completed?

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Topics: Risk Aversion, profits, customer service, increasing traffic, outbound marketing, michigan consultant, business success, optimization, workflows, happy customers, increase profits, clients, business systems, flowcharting, workflow mapping, workflow diagrams, marketingholt.com, customer issues

The Personal Side of Change Influence

Posted by gary holt on Mon, Nov, 26, 2012 @ 13:11 PM

One often finds that even after successfully implementing process maps and workflows that there are still obstacles in the way of their operations. Since the work already done was a systematic analysis of how the process should be done, it may not mirror how people who operate the process think and behave. This difference in how they view the changes and implementation of a standardized ‘method of thinking’ may be enough to cause them to resist the changes that have been implemented by the efforts of the process mapping.

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Topics: marketing strategies, customer service, business strategy, marketing plan, process development, michigan consultant, diagrams, customer complaints, increasing sales, business success, workflows, happy customers, change, successful strategies, new business, business systems, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, marketingholt.com, customer issues, information

Small Business Strategic Alliances

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In the market over the next five years, small companies will have to create strategic alliances to grow because the Pace of Change will not allow them, by themselves, to accumulate all the skills and resources required to leverage opportunities before their competitors do. I’m talking about two or more organizations collaborating for mutual economic gain.

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Topics: business strategy, marketing plan, corporate branding, strategies, increasing traffic, michigan consultant, Michigan, strategic alliance, increasing sales, make more money, more business, business success, happy customers, increase profits, internet marketing, adrift in the internet, information value, b2b marketing, strategic marketing, strategic partnership, strategic, market share, prospecting, allianace, business systems, partnership, trademark, B2B prospecting, increase sales, customer issues, information

B2B Marketing; Website Designer or Internet Marketer?

Posted by gary holt on Tue, Nov, 20, 2012 @ 16:11 PM

Hello, my name is Gary Holt of Holt Marketing and Management, located in Saginaw, MI. Like many other parts of the country, Michigan has been hit hard with one of the highest unemployment rates in the country. We are looking for effective ways to communicate with our current and future customer base. That quest has led to the development of my blog. 

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Topics: Saginaw, e-commerce marketing, invest in website, michigan consultant, seo, Michigan, Michigan unemployment rate, make more money, Facebook reveal, internet marketing, internet marketing strategy, website analysis, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, marketingholt.com, HubSpot Tips