Gary Holt Blog

Be the Perpetual Entrepreneur - Propel Your Business into the Future!

Posted by Andrea Hewett on Tue, Dec, 23, 2014 @ 11:12 AM

The Situation

Organizations have concerns about the following:

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Topics: Saginaw, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, business strategy, marketing management, process development, Efficiency, michigan consultant, improve efficiency, increasing sales, make more money, more business, business success, optimization, change, increase profits, Efficiency Improvements, Gary Holt, profit growth, strategic marketing, Entrepreneur, successful strategies, michigan marketing, business systems, more sales, Process Mapping, change management, increase sales, productivity, marketingholt.com, innovation

How I Improved My LinkedIn Profile Ranking 52% in 30 Days

Posted by Andrea Hewett on Wed, Oct, 08, 2014 @ 15:10 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

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Topics: saginaw marketing, identity, strategies, michigan consultant, unique selling, new customers, business success, optimization, happy customers, internet marketing strategy, successful strategies, social media, internet marketing strategies, marketingholt.com, innovation, linkedin

Improve Your LinkedIn Profile without Lifting a Finger

Posted by Andrea Hewett on Tue, Sep, 02, 2014 @ 09:09 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc. 

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Topics: branding, brand awareness, identity, business strategy, michigan consultant, Michigan, inbound and outbound marketing, business success, optimization, brand, content developers, michigan marketing, social media, inbound marketing

Turn Business Around by Moving Your Website Traffic to the Fast Lane

Posted by Andrea Hewett on Tue, Aug, 19, 2014 @ 13:08 PM

Do you feel like you are stuck in the slow lane?

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Topics: websites, sales, branding, brand awareness, re-branding, invest in website, increasing traffic, website analytics, seo, traffic, increasing sales, optimization, brand, content developers, internet marketing, internet marketing strategy, website analysis, b2b marketing, blogs, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy, inbound marketing, increase sales, blogging strategy, leads

You Can’t Manage Time but You Can Manage Priorities!-part 2

Posted by Andrea Hewett on Tue, Jul, 29, 2014 @ 14:07 PM

Priority Management

A calendar system typically uses a month-at-a-glance page(s), week or daily view. The month page is a bird’s-eye view of tasks and deadlines to come; this view becomes useful for scheduling a month in advance. The daily sheet should contain three areas: time slots for scheduled appointments; tasks for prioritizing what needs to get done that day; and an area for comments or jotting down a record of additional daily events. You can accomplish the same thing using Microsoft OutlookTM.

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Topics: Saginaw, time management, planning, Efficiency, michigan consultant, improve efficiency, Michigan, optimization, workflows, Efficiency Improvements, strategic work, task list, tasks

How We Increased our Lead Generation by 28%

Posted by Andrea Hewett on Fri, Jul, 11, 2014 @ 14:07 PM

In many parts of the country, we have been hit hard with high unemployment rates. This has resulted in a serious need to better communicate with both current and potential new customers.

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Topics: websites, sales, marketing strategy, marketing strategies, business strategy, how to launch a product, e-commerce marketing, invest in website, strategies, unique selling, Michigan unemployment rate, increasing sales, business success, optimization, change, Facebook reveal, increase profits, internet marketing, internet marketing strategy, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, more sales, social media, internet marketing strategies, facebook marketing strategy, increase sales, leads

How Social Media Shifts the Way You Communicate with Your Customers

Posted by Rich Droste on Fri, Jun, 20, 2014 @ 14:06 PM

Facebook is not just for socializing anymore.

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Topics: websites, Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, identity, marketing management, increasing traffic, outbound marketing, michigan consultant, Michigan, unique selling, traffic, inbound and outbound marketing, increasing sales, more business, new customers, business success, optimization, Facebook reveal, increase profits, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, profit growth, b2b marketing, videos, michigan marketing, new business, more sales, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, marketingholt.com, blogging strategy

Can you predict the future?

Posted by gary holt on Wed, Jan, 01, 2014 @ 15:01 PM

Organizations succeed because of good planning. When your organization started years ago, someone had a plan to present to those who would invest their time and/or money into this new venture. That planning allowed the organization to get up and running. It was the basis from which people began working towards the future, to get your organization to the point it's at today- preparing to transition the organization to another set of hands or to ensure that the organization will continue on requires a new type of planning process.

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Topics: sales, branding, marketing strategies, profits, strategies, optimization, Investing for retirement, successful strategies, clients, new business, business systems, retirement

Who Wants to Innovate like Apple?

Posted by gary holt on Fri, Dec, 27, 2013 @ 10:12 AM

*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today...

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Topics: sales, marketing strategy, branding, brand awareness, marketing, profits, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, corporate branding, e-commerce marketing, strategies, increasing sales, make more money, business success, optimization, new product development, happy customers, internet marketing, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, long tail keywords, direct marketing

Coaching- Putting the Power into Leadership

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

The last series of articles has talked about Change Management and how important it is to have employees on board with your businesses plan. Unfortunately, that can sometimes not be the case and how you implement your change management through the use of your leadership team’s abilities and the vision of the future state of your business are critical keys to the success of your change management. There is one more aspect to successful change management that is important to having success and also to ensure that you and your business follow appropriate work steps in order to discipline or remove workers who will not comply- that aspect is Coaching.

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Topics: sales, marketing strategy, marketing strategies, metrics, customer service, business strategy, marketing management, process development, unique selling, Liability, more business, optimization, happy customers, change, strategic, clients, new business, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, coaching, customer issues, innovation, information

Workflows and Processes- Holt’s Experience

Posted by gary holt on Tue, Nov, 27, 2012 @ 12:11 PM

Do I have your ear now for the importance of having workflows documented and formally available as training and coaching tools for employees? There are just so many reasons to have this work done but the next question is how do you get that work completed?

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Topics: Risk Aversion, profits, customer service, increasing traffic, outbound marketing, michigan consultant, business success, optimization, workflows, happy customers, increase profits, clients, business systems, flowcharting, workflow mapping, workflow diagrams, marketingholt.com, customer issues

Risk Aversion- Preventing Loss by Having Workflows Documented

Posted by gary holt on Tue, Nov, 27, 2012 @ 09:11 AM

Another benefit of having your workflows documented and committed to being followed is more than just profitability it's peace of mind. Knowing that the day when a client or government agency comes in to audit you for safety or quality you can produce examples of employees following your documented processes and that the critical processes have been documented to save you and your company from financial risk, potential liability and ruin.

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Topics: Risk Aversion, marketing strategies, marketing, profitability, metrics, strategies, diagrams, Liability, customer complaints, increasing sales, business success, optimization, workflows, information value, business systems, Process Mapping, flowcharting, workflow mapping, workflow diagrams, customer issues

Process Mapping- Capturing the Value You Built into Your Business

Posted by gary holt on Tue, Nov, 27, 2012 @ 09:11 AM

In our previous chapter we have discussed the importance of process mapping or documenting workflows and how these help successful businesses large and small. This chapter looks at what process maps and workflows diagramming is all about. If you have further questions or would like assistance in mapping out your processes then feel free to contact Holt Marketing at the bottom of the page.

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Topics: profitability, profits, metrics, make more money, more business, new customers, business success, optimization, workflows, clients, new business, business systems, more sales, Process Mapping, flowcharting

Vision- The Unifying Factor for Change Management

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In change management, a company’s management uses leadership to implement the change to processes, policies, etc with the desired result of acceptance and compliance by the employees. We know that this can be a challenge but a company that takes the time to create a story to tell where they plan on being in the future and how, in general, they will get there will have better prepared employees. That story, that picture for the future, is the company’s vision.

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Topics: brand awareness, re-branding, marketing strategies, profitability, profits, identity, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, inbound and outbound marketing, make more money, more business, business success, optimization, workflows, new product development, happy customers, change, marketplace, successful strategies, Process Mapping, blogs, analysis, workflow mapping, partnership, change management

Leadership for Change

Posted by gary holt on Mon, Nov, 26, 2012 @ 10:11 AM

If dealing with change in your work force feels like a battle of wills then you need to step back and rethink the issue.  When changing any part of the structure in the workplace such as procedures, processes, or responsibilities, getting the employees ‘on board’ can be handled in two ways- a dictate from management passed down to be followed by fear of punishment or a change to be implemented through the leadership of your process.

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Topics: Risk Aversion, brand awareness, profitability, customer service, business strategy, corporate branding, increasing traffic, gross margins, Liability, customer complaints, increasing sales, more business, business success, optimization, workflows, happy customers, change, brand, increase profits, internet marketing strategy, successful strategies, business systems, more sales, Process Mapping, analysis, change management, internet marketing strategies, increase sales, customer issues

The 4 Step Method to Handle Customer Complaints

Posted by gary holt on Tue, Nov, 20, 2012 @ 14:11 PM
  • Treat people with respect. Don’t argue or yell.
  • Listen carefully before you answer.
  • Make every effort to keep promises you make.
  • If you can’t resolve the issue, say so politely and, with empathy, apologize.

When a customer feels they have been treated unfairly or that they did not receive what they expected, they will complain.

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Topics: branding, brand awareness, profitability, customer service, unique selling, customer complaints, increasing sales, more business, new customers, business success, optimization, happy customers, brand, increase profits, company branding, clients, new business, more sales, increase sales, customer issues