Gary Holt Blog

6 Steps to Increase Your Sales through the Consultative Sales Process

Posted by Andrea Hewett on Fri, Jun, 12, 2015 @ 09:06 AM

It’s not what you sell, it’s how you sell

The #1 way to increase price and therefore profit is to sell on differentiation. Differentiation is accomplished by offering the customers valuable unique perspectives over and above the commodity. Using insight to reduce risks, reducing expenses, or increasing their sales if it’s a business customer; gives customers the perception that you are more valuable.

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