Gary Holt Blog

Customer Service Issues: How to Resolve Complaints in Four Steps

Posted by Andrea Hewett on Wed, Apr, 06, 2016 @ 10:04 AM

You may have heard of the saying “Good news travels fast. Bad news travels faster.” This can become apparent in word-of-mouth comments regarding your Customer Service. However, now that information is being spread and monitored in different ways, researchers are discovering new rules. By scanning people’s brains and tracking their e-mails and online posts, neuroscientists and psychologists have found that good news can spread faster and farther than disasters and sob stories.

Read More

Topics: identity, customer service, customer complaints, new customers, happy customers, Gary Holt, clients, social media, customer issues

25 of the Latest Pro Blog Posts to Master Social Media for Business

Posted by Andrea Hewett on Fri, Nov, 06, 2015 @ 08:11 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director 
for Holt Marketing and Management Services, Inc.

Recently, I wrote a post featuring 19 AMAZING social media authorities who were kind enough to share their processes with us on how to build connections, nurture those connections, and protect those connections from risk of loss. I also connected with some other great authorities who were unable to participate in the post, but took the time to contact me and encouraged my work on the post.

Read More

Topics: twitter, social media saginaw, social media michigan, social media for business, blogs, social media, facebook marketing strategy, inbound marketing, blogging strategy, linkedin, facebook, social media mi

19 Social Media Authorities Reveal the Risk Hidden in Your Profile

Posted by Andrea Hewett on Wed, Oct, 07, 2015 @ 08:10 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director 
for Holt Marketing and Management Services, Inc.


“No, no, no!” I stared at the screen frozen in disbelief and felt my heart skip a beat. I was refreshing my browser on my Twitter page when my followers and those I’d followed suddenly went from around 1,000 each to 0 and 1. I’d spent the better part of a year interacting, sharing, and posting to grow my connections and in an instant they were gone.

Read More

Topics: Risk Aversion, twitter, risk assessment, risks of social media, social media security risks, risk management, social media risk management plan, social media, facebook marketing strategy, linkedin, facebook, social media risk management, social media risks

Updates to Facebook that will boost Your Brand Awareness Strategy!

Posted by Andrea Hewett on Tue, Feb, 03, 2015 @ 16:02 PM

Facebook has had a lot of buzz lately with changes they are making that will supposedly make it nearly impossible to promote your business, especially without paying. They want to keep the site more social than business so that people won’t get tired of all of the sales pitches and go hang out somewhere else. This is actually a great thing for your Company! If the users are happy with their experience, then when they do notice a reference to your Business, they will respond more favorably to it.

Read More

Topics: customer satisfaction strategies, marketing strategy, branding, brand awareness, marketing strategies, customer service, business strategy, strategies, increasing traffic, website analytics, seo, business success, brand, Facebook reveal, internet marketing, internet marketing strategy, website analysis, inbound marketing plans, successful strategies, analysis, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, marketingholt.com, innovation

The 6 Tactics You Need for Effective Recruiting Strategies

Posted by Andrea Hewett on Thu, Jan, 15, 2015 @ 14:01 PM

Recruiting can be a difficult and often frustrating task. It is vital to your Organization to have skilled, easily trained employees that can communicate effectively to help you increase your gross margins. The problem most face in achieving this, is the human aspect that can often be deceiving. People can be hard to read. They can be great at interviews and great at talking the talk but when it comes down to it, your main concern should be if they can walk the walk. 

Read More

Topics: recruiting, strategy for recruiting, profitability, Efficiency, michigan consultant, improve efficiency, gross margins, Efficiency Improvements, profit growth, recruiter, recruiters, finding good employees, finding great employees, prospecting, research, social media, productivity, marketingholt.com, recruiting strategies, recruitment, how to find good employees, hiring, looking for new hires, linkedin

When Google Read Our Blog…

Posted by Andrea Hewett on Mon, Nov, 24, 2014 @ 12:11 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

Read More

Topics: websites, Marketing Using Google, website analytics, michigan consultant, seo, Michigan, internet marketing, internet marketing strategy, Gary Holt, blogs, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com, long tail keywords, blogging strategy, Google

How You are Losing Out by Not Following These Marketing Rules

Posted by Andrea Hewett on Mon, Oct, 13, 2014 @ 10:10 AM


People don't like rules, I get that. I posted the start of this blog series: The 10 Most Important Rules of Smart Marketing in the New Economy to a luke warm reception that showed me that:

Read More

Topics: websites, marketing strategy, marketing strategies, marketing, saginaw marketing, marketing plan, marketing management, invest in website, strategies, michigan consultant, unique selling, strategic alliance, make more money, business success, content developers, increase profits, internet marketing, internet marketing strategy, inbound marketing plans, strategic marketing, successful strategies, michigan marketing, more sales, social media, internet marketing strategies, increase sales, marketingholt.com

How I Improved My LinkedIn Profile Ranking 52% in 30 Days

Posted by Andrea Hewett on Wed, Oct, 08, 2014 @ 15:10 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc.

Read More

Topics: saginaw marketing, identity, strategies, michigan consultant, unique selling, new customers, business success, optimization, happy customers, internet marketing strategy, successful strategies, social media, internet marketing strategies, marketingholt.com, innovation, linkedin

Big Problems Solved: Posting the Right Social Media Information

Posted by Andrea Hewett on Mon, Oct, 06, 2014 @ 08:10 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc. 

Read More

Topics: websites, Marketing Using Google, invest in website, michigan consultant, internet marketing, internet marketing strategy, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, blogging strategy, linkedin

How Posting the Right Content Increases Your Gross Margins

Posted by Andrea Hewett on Fri, Sep, 19, 2014 @ 16:09 PM

This is a guest blog post written by Andrea Hewett, Social Media Business Director
for Holt Marketing and Management Services, Inc. 

Read More

Topics: branding, brand awareness, e-commerce marketing, increasing traffic, website analytics, increasing sales, brand, content developers, internet marketing, internet marketing strategy, website analysis, adrift in the internet, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, low search volume

Improve Your LinkedIn Profile without Lifting a Finger

Posted by Andrea Hewett on Tue, Sep, 02, 2014 @ 09:09 AM

This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc. 

Read More

Topics: branding, brand awareness, identity, business strategy, michigan consultant, Michigan, inbound and outbound marketing, business success, optimization, brand, content developers, michigan marketing, social media, inbound marketing

Turn Business Around by Moving Your Website Traffic to the Fast Lane

Posted by Andrea Hewett on Tue, Aug, 19, 2014 @ 13:08 PM

Do you feel like you are stuck in the slow lane?

Read More

Topics: websites, sales, branding, brand awareness, re-branding, invest in website, increasing traffic, website analytics, seo, traffic, increasing sales, optimization, brand, content developers, internet marketing, internet marketing strategy, website analysis, b2b marketing, blogs, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy, inbound marketing, increase sales, blogging strategy, leads

How We Increased our Lead Generation by 28%

Posted by Andrea Hewett on Fri, Jul, 11, 2014 @ 14:07 PM

In many parts of the country, we have been hit hard with high unemployment rates. This has resulted in a serious need to better communicate with both current and potential new customers.

Read More

Topics: websites, sales, marketing strategy, marketing strategies, business strategy, how to launch a product, e-commerce marketing, invest in website, strategies, unique selling, Michigan unemployment rate, increasing sales, business success, optimization, change, Facebook reveal, increase profits, internet marketing, internet marketing strategy, Gary Holt, The Perpetual Money Machine, b2b marketing, Ford Motor Company, 2011 Ford Explorer, more sales, social media, internet marketing strategies, facebook marketing strategy, increase sales, leads

How To Cold Call Sales: Does Telephone Cold Calling Work?

Posted by Andrea Hewett on Wed, Jul, 09, 2014 @ 12:07 PM

Does Telephone Cold Calling Work?

The telephone is the fastest method for doing market research

Read More

Topics: sales, strategies, Gary Holt, strategic, call centers, prospecting, successful strategies, more sales, social media, facebook marketing strategy, telemarketing, leads

The Merits of Facebook

Posted by Andrea Hewett on Tue, Jun, 24, 2014 @ 17:06 PM

Continuing with our theme of social media, we delve into the merits of Facebook

Read More

Topics: websites, marketing strategy, marketing strategies, marketing, business strategy, marketing management, Michigan, inbound and outbound marketing, make more money, more business, business success, Facebook reveal, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, strategic marketing, michigan marketing, more sales, social media, internet marketing strategies, facebook marketing strategy, marketingholt.com

How Social Media Shifts the Way You Communicate with Your Customers

Posted by Rich Droste on Fri, Jun, 20, 2014 @ 14:06 PM

Facebook is not just for socializing anymore.

Read More

Topics: websites, Saginaw, sales, marketing strategy, marketing strategies, marketing, saginaw marketing, profitability, profits, identity, marketing management, increasing traffic, outbound marketing, michigan consultant, Michigan, unique selling, traffic, inbound and outbound marketing, increasing sales, more business, new customers, business success, optimization, Facebook reveal, increase profits, internet marketing, internet marketing strategy, adrift in the internet, Gary Holt, profit growth, b2b marketing, videos, michigan marketing, new business, more sales, blogs, social media, internet marketing strategies, facebook marketing strategy, inbound marketing, increase sales, marketingholt.com, blogging strategy

Super Sales Teams: Think like an Entrepreneur, Sell like a Pro part 2

Posted by Rich Droste on Fri, Jun, 13, 2014 @ 08:06 AM

Market Size and Behavior 

Read More

Topics: sales, marketing strategy, marketing strategies, marketing, customer service, inbound and outbound marketing, increasing sales, happy customers, Entrepreneur, more sales, blogs, social media, increase sales, marketingholt.com, direct marketing, customer issues, innovation

Does a Marketing Strategy Require Social Media?

Posted by gary holt on Tue, Feb, 11, 2014 @ 13:02 PM

More businesses don’t use social media than do. Most businesses still use conventional marketing the same way that it’s been done for the last 50 years. Most businesses still think that to succeed in marketing you just have to get your name out there.

Read More

Topics: marketing, strategies, Gary Holt, more sales, social media

Marketing Using Google: How to BLAST to the Top Of Google Search!

Posted by gary holt on Mon, Feb, 03, 2014 @ 14:02 PM

First Page...or Forget it!

The objective of a marketer is to make sure products and services get the exposure to prospects and customers. If your business is not in the first 10 results of the first page of Google search results, you are doomed. 

Read More

Topics: Marketing Using Google, marketing strategies, social media

Using Social Media and Technology to Develop Your Unique Selling Position

Posted by gary holt on Wed, Jan, 29, 2014 @ 16:01 PM

Sales Team not Closing Sales?

After a year of watching our salespeople busting there rear ends doing proposals and not closing most of them, I decided that it was time to make a change.

Read More

Topics: marketing strategies, unique selling, social media

How to Build Links Using Inbound Marketing Strategy

Posted by gary holt on Wed, Nov, 28, 2012 @ 08:11 AM

Give Away All My Ideas?

Have you ever heard the phrase "it is more blessed to give than receive?"

Read More

Topics: internet marketing, social media, inbound marketing

Social Media- the 24/7 Friendly Face of Your Business

Posted by gary holt on Tue, Nov, 27, 2012 @ 16:11 PM

You won’t find too many businesses who adamantly profess that they don't need a website. A website is the equivalent of a Yellow Pages ad of yesteryear. To coordinate the efforts to bring people to your business via the web, telephone, or in person, the modern business now has to move past just having a website; they must move into social media. Social media tools involve having presences on Facebook, Twitter, or just a friendly newsletter or blog update to clients in a manner that drives their attention back to you and your business when they, or one of their friends, needs your product and services.

Read More

Topics: branding, brand awareness, marketing strategies, corporate branding, e-commerce marketing, invest in website, strategies, increasing traffic, outbound marketing, website analytics, make more money, Facebook reveal, content developers, increase profits, successful strategies, company branding, trademark, social media, internet marketing strategies, B2B prospecting, facebook marketing strategy

Let Old Friends Not Be Forgotten- Starting up Your Social Media

Posted by Martin Hilger on Tue, Nov, 27, 2012 @ 16:11 PM

As stated in Gary Holt’s The Perpetual Money Machine, one of the best ways of generating new business is to resell to existing customers. Most businesses that have been around for a few years will have a pretty sizeable customer list or database that they may not be doing much with except having a gut feel that there has to be something useful to do with that aging list.

Read More

Topics: branding, e-commerce marketing, strategies, inbound and outbound marketing, brand, increase profits, internet marketing strategy, adrift in the internet, call centers, prospecting, customer database, successful strategies, blogs, social media, facebook marketing strategy, blogging strategy, telemarketing, customer list

Social Media is about trust

Posted by gary holt on Mon, Nov, 26, 2012 @ 17:11 PM

If you’re worried about all the competition on the internet, don’t. Quality is the best filter. People want the truth and that one fact alone will set you apart.

Read More

Topics: marketing, saginaw marketing, Michigan, make more money, more business, michigan marketing, clients, new business, social media

[Video]How Social Media and Inbound Marketing change Communications?

Posted by gary holt on Wed, Mar, 16, 2011 @ 21:03 PM

Is Social Media and Inbound Marketing Shifting the Way You Communicate with Your Customers?

Still thinking...

Social Media is a fad?

Read More

Topics: social media, internet marketing strategies, facebook marketing strategy, inbound marketing