Gary Holt Blog

The Personal Side of Change Influence

Posted by gary holt on Mon, Nov, 26, 2012 @ 13:11 PM

One often finds that even after successfully implementing process maps and workflows that there are still obstacles in the way of their operations. Since the work already done was a systematic analysis of how the process should be done, it may not mirror how people who operate the process think and behave. This difference in how they view the changes and implementation of a standardized ‘method of thinking’ may be enough to cause them to resist the changes that have been implemented by the efforts of the process mapping.

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Topics: marketing strategies, customer service, business strategy, marketing plan, process development, michigan consultant, diagrams, customer complaints, increasing sales, business success, workflows, happy customers, change, successful strategies, new business, business systems, more sales, Process Mapping, flowcharting, workflow mapping, change management, workflow diagrams, marketingholt.com, customer issues, information

Vision- The Unifying Factor for Change Management

Posted by gary holt on Mon, Nov, 26, 2012 @ 12:11 PM

In change management, a company’s management uses leadership to implement the change to processes, policies, etc with the desired result of acceptance and compliance by the employees. We know that this can be a challenge but a company that takes the time to create a story to tell where they plan on being in the future and how, in general, they will get there will have better prepared employees. That story, that picture for the future, is the company’s vision.

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Topics: brand awareness, re-branding, marketing strategies, profitability, profits, identity, customer service, business strategy, how to launch a product, marketing plan, marketing management, process development, inbound and outbound marketing, make more money, more business, business success, optimization, workflows, new product development, happy customers, change, marketplace, successful strategies, Process Mapping, blogs, analysis, workflow mapping, partnership, change management

What will I Gain with Process Mapping and Measuable Results?

Posted by gary holt on Mon, Nov, 26, 2012 @ 11:11 AM
Now you are ready to process map your business and gather data on how the processes are performing. What will you attain by doing this? Well, it depends on where you are at in the transitioning out of your business’ operations. If you are in the early stages or just thinking about selling or handing over the reins then this work can give you:
 
  • Increased profits

  • Having more time off (how often do you hear that getting ready to retire gives you more time off?)

  • Being debt-free

  • Having others run the business for you (exactly what you were wanting)

  • Creating a world-class, international company

  • Having total security and freedom

  • Increasing your income and net worth

  • Building residual income

If you are further along, then you may want to hold on to the business a little longer to reap your new efficiency profits. Or you may want to use the new documentation and examples of new growth to increase the value of your business to the new prospective owners. Either way, it can be quite the ‘WIN-WIN’ for you!

By being able to look at data on how your business processes are operating, you or the new owners can look at the questions below and know that no one may ever have to face these issues again or that there will be data at hand to make an informed decision when they do appear. Questions such as: 

  • Are you frustrated because your sales aren’t growing like you know they could be?

  • Are you disappointed because your people didn’t get the job done on time, and you lost a customer because of it?

  • Are you wondering why your profit margins aren’t growing like you want (and need) them to?

  • Are you wondering why your employees don’t do what you ask?

  • Where the cash is at year-end after taxes?

So by process mapping and collecting data to make decisions to improve operations, you have made your business more valuable, enabling you ask more for your company. This also gives valid working documentation to the new owner or prospective owners on how to run the business. They can use this information tomake successful decisions just like you have all these years; decisions that have allowed you to be in the top 4% of all businesses.

Of course, we at Holt Marketing and Management Services would be happy to work with you and discuss helping you process map your business functions to help capture data to make better decisions, bring in more sales, and harness the Synergy Factor. Contact us today.

 

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Topics: profits, increasing sales, make more money, more business, business success, increase profits, Gary Holt, information value, Investing for retirement, market share, successful strategies, business systems, Process Mapping, analysis, increase sales, retirement, information

Leadership for Change

Posted by gary holt on Mon, Nov, 26, 2012 @ 10:11 AM

If dealing with change in your work force feels like a battle of wills then you need to step back and rethink the issue.  When changing any part of the structure in the workplace such as procedures, processes, or responsibilities, getting the employees ‘on board’ can be handled in two ways- a dictate from management passed down to be followed by fear of punishment or a change to be implemented through the leadership of your process.

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Topics: Risk Aversion, brand awareness, profitability, customer service, business strategy, corporate branding, increasing traffic, gross margins, Liability, customer complaints, increasing sales, more business, business success, optimization, workflows, happy customers, change, brand, increase profits, internet marketing strategy, successful strategies, business systems, more sales, Process Mapping, analysis, change management, internet marketing strategies, increase sales, customer issues

Profitability- It Does All Come Down to Brass Tacks

Posted by gary holt on Mon, Nov, 26, 2012 @ 10:11 AM

Not too many businesses succeed without looking at how their operations perform.  This may be a simple looking at the books at the end of the month to see whether there is any money left or not. But the businesses that really succeed, and as we here at Holt Marketing and Management Services believe in, those businesses that have nearly unlimited growth and amazing cash flow achieve this feat by REALLY measuring their businesses performance and acting upon what they learn.

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Topics: profitability, profits, metrics, website analytics, increasing sales, make more money, increase profits, website analysis, inbound marketing plans, market share, successful strategies, business systems, analysis, inbound marketing, increase sales

Six Sigma Process Improvements save big money!

Posted by gary holt on Mon, Nov, 26, 2012 @ 08:11 AM

Not too many businesses succeed without looking at how their processes perform. This starts by analyzing the numbers to see if you are on budget. But the businesses that really succeed and achieve this feat also measure those key performance indicators that cause variance. Then they act upon what they learn.

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Topics: marketing strategy, profitability, profits, metrics, customer service, business strategy, process development, Efficiency, increasing sales, new customers, business success, workflows, happy customers, change, increase profits, Efficiency Improvements, The Perpetual Money Machine, Six Sigma, successful strategies, new business, business systems, more sales, Process Mapping, analysis, workflow mapping, change management, increase sales, workflow diagrams, coaching

Document Your Processes and Reap the Benefits

Posted by gary holt on Tue, Nov, 20, 2012 @ 13:11 PM

Your organization offers a product or service. You feel that you offer a unique value proposition, tool, or approach that makes you and your company the best fit for anyone looking for that product or service, especially when compared to your competition.  But, how do you brand that unique value proposition by consistently delivering the same predictable outcome you are providing and your customer is expecting? Likely you have a plan or process, at least, in your head that you go through every time you need to complete the job.

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Topics: marketing strategies, marketing, customer service, diagrams, increasing sales, business success, content developers, increase profits, successful strategies, company branding, business systems, Process Mapping, workflow mapping, increase sales, workflow diagrams