New Product Development

How to Develop a New Product that Sells

Identifying industry trends and developing marketing strategies for new products you create to fill a need for your customer before your competitor does is crucial when using new product development as a growth strategy. Being innovative and creating the products/services to meet your customers’ needs before or as they occur can increase your growth a great deal in a relatively short period of time.

Tactics used in Product Development include:


  • Industry trends
  • New market potential studies
  • New product feasibility studies
  • Focus groups

Call Center

  • Cold calling for needs
  • Voicemail promotions
  • Follow-up and relationship building
  • Surveys and research
  • Drive people to your website
  • Database mining

Internet Marketing

  • Website development
  • Search engine optimization
  • Website analytics
  • Ecommerce
  • Email blasts

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New Product Development
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Holt Marketing & Management Services is established and experienced with the knowhow on how to get new products developed and to market. Find out what we know by contacting us today.