Geographical expansion of business is another way to achieve growth. Expansion can consist of opening an office in a new location or simply putting a salesman in a new market, or even using the benefits of the internet to expand your company. It is critical to do a detailed cost analysis of each option when deciding whether or not to expand into new markets.
Tactics for Market Expansion
Research
- Industry trends
- New market potential studies
- Customer Profiles/Niche Market studies
- Focus groups
Call Center
- Cold calling for needs
- Voicemail promotions
- Follow-up and relationship building
- Surveys and research
- Drive people to your website
- Database mining
Internet Marketing
- Website development
- Search engine optimization
- Website analytics
- Ecommerce
- Email blasts
Needing to expand your markets and drive in more customers? Let Holt's 25 years of experience and know-how work for you- contact us today!