How to Resell Current Customers

The two most often used methods of lead generation is prospecting for new customers and reselling to a current customer. To learn how to generate prospects, visit our new sales opportunities page.

The key to selling a current customer more is to anticipate their needs. By anticipating your current clients’ needs, you may identify a need before they even realize it!

Tactics used to increase focused customer relationship development and anticipation of needs are:

Call Center

  • Cold calling for needs
  • Voicemail promotions
  • Appointment setting
  • Follow-up and relationship building
  • Surveys and research
  • Drive people to your website
  • Database mining
  • Lead nurturing

Direct Mail

  • Postcards
  • Newsletters
  • Customer letter packages

Internet Marketing

  • Website development
  • Search engine optimization
  • Website analytics
  • Ecommerce
  • Email blasts

Public Relations

  • Media Releases
  • Networking
  • Events
  • Referral and word-of-mouth

Reselling to existing and past customers can be a very lucrative process with a lot of the relationship building already completed. Don't let them go to waste! Reignite an old business flame and get some repeat and new work from an old or existing client. Contact Holt today to get assistance on how best to recapture those customers!