New Sales Opportunities

The two most often used methods of lead generation is prospecting for new customers and reselling to a current customer. To learn how to resell current customers, visit our How to Resell Current Customers page.

The key to developing new sales opportunities is through research. Research helps you find out which methods work best in your industry and with your market segment.

Tactics used to generate new sales opportunities are:

Internet Marketing

  • Website improvement (or creation)
  • SEO (Search engine optimization)
  • Analytics
  • E-commerce
  • Email marketing

Call Center

  • Market research
  • Cold calling
  • Lead generation and conversion
  • Data mining
  • Drive traffic to website
  • Consumer Surveys
  • Special promotions
  • Appointment setting services

Direct Mail

  • Promotional postcards
  • Newsletter
  • White Papers

Public Relations

  • Business networking
  • Special events
  • Referral program
  • Word of mouth marketing
  • Media release

Finding new sales opportunities can be a daunting task. With the right methods and approach, you can be on your way to getting the best results with the lowest cost per acquisition. Contact Holt today to get assistance on the best methods to create new customers!